09/10/2023
1. Accurate Contact Information
You know what's frustrating? Calling disconnected and/or inaccurate phone numbers. It's a huge waste of time—time that you can never get back. To avoid this, validate your cold leads to make sure you have the right contact information. If you’re working with commercial real estate, you can use a B2B data provider to discover and update your lead's contact details.
2. A Way to Track Calls and Manage Contacts
There are a bunch of different ways to track calls and manage contacts. You can use an Excel spreadsheet, for example. But if you have the funds, I suggest investing in a real estate CRM software, which will make the entire process easier. Plus, many CRMs are equipped with automation, which you can use to help follow up with prospects in the future.
3. Proven Cold Calling Scripts
Every cold caller should have a library of sales scripts at their disposal, each tailored to a different type of client and their current stage in the customer journey. You should also have multiple variations: one to use in conversation, and one to use when leaving a voicemail.
