04/20/2026
I'm speaking again in June, this time for the California Writer's Club, this time on line. Here is a preview:
The Tools That Promote Your Books: Perspectives from a Publicist
How do you promote your book? By starting ahead with first promoting your brand, with promoting you, as a writer. Sarah Sherwood, a publicist who has worked with international agencies in Washington D.C., Chicago and the San Francisco Bay Area, will talk about goals, strategies and tactics in this session, where you will learn:
The best way to build a platform, your brand
How to focus on the promotion of your book in a way that gives your voice credibility
In what way publicity is different from marketing, and why that matters
How to break through the noise of social media so you can sell
On line workshop: The Tools That Promote Your Books: Perspectives from Publicist Sarah Sherwood
Monday, June 22 at 5:30 (90 minutes)
The San Francisco Peninsula Writers Club is a branch of the California Writers Club, one of the oldest writer’s organizations in the nation, founded in 1909. Our members are writers of all types who come together to develop our craft, support each other as a writing community, and discuss the prac...