SFA Creative

07/13/2012

On Monday, July 16th, SFA Creative becomes SFA Interactive under the leadership of our amazing Project Director who will now become Managing Director. ... this is an exciting step. We also will announce the launch of a major start-up project that will be taking place between our U.S. based client which has had us develop a new online community between USA and China. After months of development we are only days away.

07/09/2012

Sorry we've been silent for so long, we've been retooling and tinkering who and what we are. Some leadership changes are in the works and SFA will morph into our next incarnation. Our strongest most successful asset has been our Interactive Division so SFA Creative aka SFA will become SFA Interactive. Over the last two years the firm has become more of an interactive company and its' portfolio has grown within website development, redevelopment and deployment. ... We are also pleased to announce a strategic partnership with a new online community bridging relationships in Asia & the USA. ... So while we are changing, we are solidly moving into the future.

06/13/2012

Are non-profiteer whttp://www.nonprofitmarketingblog.com/site/what_millennials_want_and_how_they_giveho's focus in on Development, then you should pay close attention to this article and the link to the Impact Report. Millennials are adding nuances to fundraising efforts, you may have heard me call this the Clinton - Obama model, but it has stuck long past the last campaign of four years ago. Fascinating stuff...

06/12/2012

Where have we been????
SFA has been morphing the last few months, sorry for the silence, our Interactive side has taken off and we are only days away from launching a new web site in China & the U.S.

04/16/2012

04/16/2012

It's an awesome Monday at SFA ... the disco is rolling and we are head long into the china project.

Do you need interactive support? New website, redeveloped website? smartphone APP or web mobilization for smartphones? Our growing SFAinteractive team can take you to the level!!!

New SFA Creative branding almost ready to market ... think ferrari red and lamborghini orange!!!

04/13/2012

Happy Friday everyone! Well the fragility of the marketplace continues to haunt every industry particularly in Advertising. PepsiCo announced this week it would cut it's roster of 150 Agencies by 100. For many smaller agencies contracts such as PepsiCo are their lifeblood and the loose can be detrimental. SFA has been blessed to keep up with the marketplace and we continue on our path towards growth.

04/09/2012

Dior ... change is in the wind ... with Galliano being fired last year it will be interesting to see what's next. ... Why do we spotlight a lot of fashion, because it directly impacts the design and style of the communications arts.
http://www.nytimes.com/2012/04/12/fashion/simons-to-take-over-at-dior.html?_r=4&pagewanted=all

Following the firing of John Galliano last year, the French label Dior switches to a low-key personality.

04/04/2012

This is a great article, while geared toward agencies I think it has a lot of take away for anyone doing advertising and marketing both larger and small. Your media outlets today are mind boggling, dedicating some time to evaluating the channels as part of the creative strategy will only benefit your business in he long run.,
http://adage.com/article/mediaworks/reasons-media-strategy-creative/233903/

Media strategy often gets the last 10 minutes of the meeting, writes Antony Young, CEO of Mindshare North America. But maybe creative should get moved to the back.

04/04/2012

Congratulations to SFA Photographer, Tom Hwang who recently shot the Vernon Davis Foundation fashion show fundraiser. His work was stunning, can't hurt have a bunch of 49ers around to photograph as well.

04/03/2012

SFA is proud to welcome our newest "interactive" client ASIA US Match, Inc. of Oakland / Beijing to it's client portfolio.

04/03/2012

Time Flies ... Wow March flew by ... well actually our President / CD Troy Coalman had a major medical issue in March. He's back and healthy now so we shall be back online with regular communications.

In the coming weeks SFA Creative will also become SFA, a simplified name that better represents our diversity services. We are currently working on a new brand that will be rolled out later this spring.