Bowtie Media

Bowtie Media Bay Area based social media marketing company creating digital conversations between your business a

Marketing is full of advice, trends, and “rules” that get repeated so often they start to sound like facts. But not ever...
09/18/2026

Marketing is full of advice, trends, and “rules” that get repeated so often they start to sound like facts. But not everything you hear is true. Here are a few marketing myths worth leaving behind.

If your content could be posted by any business in your industry, it’s probably time to rethink it! Your audience has pl...
09/17/2026

If your content could be posted by any business in your industry, it’s probably time to rethink it! Your audience has plenty of options, so give them something they can’t get from every competitor.

UTM links might not be the most exciting part of marketing, but they can tell you a lot about what’s actually driving tr...
09/16/2026

UTM links might not be the most exciting part of marketing, but they can tell you a lot about what’s actually driving traffic. 📊

They’re tags added to the end of a URL that help you see where your website visitors are coming from, like a social post, email, or campaign. That way, you can see what’s actually driving people to your site.

Don’t overthink every post! The content you keep waiting to share could be the content that connects with the right pers...
09/15/2026

Don’t overthink every post! The content you keep waiting to share could be the content that connects with the right person. Be confident in your work, hit post, and let people see what you have to offer. ✨

09/14/2026

Standing out isn’t always about doing something completely different. Sometimes it’s about finding the things your business already does well and making sure people actually notice them. From your content to your customer experience, small changes can make a big difference in how people see your business.

It takes about 50 milliseconds for someone to form an initial visual impression of your website. And in just a few more ...
09/11/2026

It takes about 50 milliseconds for someone to form an initial visual impression of your website. And in just a few more seconds, they’re deciding where to look, what matters, and whether they want to stick around.

Your website has a very small window to make a strong first impression, so make those seconds count!

It’s not always about how many people are following you, but whether you’re reaching the right people.
09/10/2026

It’s not always about how many people are following you, but whether you’re reaching the right people.

09/09/2026

A great post can get attention, but what happens next? 👀 Without a clear call to action, your audience may simply scroll past and move on.

A good blog post can keep working for your business long after it’s published. ✍️ Blogging is more than just sharing inf...
09/08/2026

A good blog post can keep working for your business long after it’s published. ✍️

Blogging is more than just sharing information. It can help your business improve SEO, bring more people to your website, and establish your expertise along the way.

Building a community takes more than posting content and waiting for people to respond. Your audience wants to feel like...
09/07/2026

Building a community takes more than posting content and waiting for people to respond. Your audience wants to feel like they’re part of something, not just another number in your follower count.

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