06/30/2021
Recently we were asked what we thought was the we’ve ever seen, and what made them memorable?
Certainly a tough question in a long list of ads to choose from, including some of ours.
We chose 2 because of the way they broke with tradition:
1) Heineken campaign, which consisted of a series of ads, some focus on , and some focus on their own HR and Recruiting. Your brand is a reflection of who you are as a company. If your brand line is ‘Open Your World’, you have to do more than simply say it, you have to bring meaning to it, and they did.
By showing us the values that are important to as a company, the people they hire and their culture. While the humor of it was great, disrupted ads by focusing on the company rather than the consumer, and showing us a different side of their organization: Their People.
https://lnkd.in/dV7kN6c
2) Coca-Cola because of its innovation and ex*****on. The ad centers on a Coca-Cola vending machine that is transformed into a happiness machine delivering "doses" of happiness. The ad makes you laugh, but it also transmits the values and feelings you want associated with your brand. This campaign gave Coca-Cola several awards, but most importantly it was memorable and certainly a positive association, keeping their product alive in the mind of their consumers.
Afterwards, this campaign was extended to other parts of the world with themes of , .
https://lnkd.in/dBQGnAD
A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness. Where will happiness strike next?Find out 10 things you ...
