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We help startups and indie brand avoid pitfalls when reaching out to microinfluencers at scale. We b

Influencing, made easy
+ PALM is a matching service for like-minded brands and influencers
+ We support social good brands & women entrepreneurs
+ We love clean beauty, wellness and nutrition products

04/23/2024

Creators: Please always read the fine print and Terms of Service, you never know what rights you are signing away with the click of a button. These sweeping terms are commonly found in TOS of platforms that only offer “for-product” collaborations, as well as any application forms/Google forms you could be filling out for PR or gifting.

11/13/2020

✺ SPOTLIGHT ON VICTOR ✺
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Happy Friday y'all! We're shedding some light today on Palm Creator, ! Victor's account is self-described as a "Page is full of original, q***r and campy lifestyle and fashion content". Apart from having some of the-best-hair-on-the-internet, the perfect mix of city-meets-nature content, we are also so inspired by their efforts at .mag, a magazine focused on "where fashion meets race, gender and more+". We are stoked to be collaborating with Victor this month, and recommend everyone give Victor a follow. ☺︎︎
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11/10/2020

We think about influencer marketing in terms of “Tracks”. Every brand has a unique goal and vision, and each creator is also unique in what they specialize in! Today we are talking about the Content Track.
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Research has shown that User-Generated-Content is more than just a buzzy marketing term. Brands on average see 5x uptick in ROI when using UGC (in ads) over their own brand shot content. There are an infinite number of reasons why we support this (see slide 2 of this post!), where we name just a few!
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One key element to consider here is *content rights*.
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BRANDS — It’s important to set your expectations and ownership details before the collaboration begins. If not clearly specified, even when collaborating with an influencer, the content remains fully owned by the creator and cannot be used in marketing/advertising without permission. We always recommend a brand pays a creator ($) monetarily when requesting for content ownership rights.
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Creators — If a brand is not asking for ownership rights, but you feel your content is very well aligned with their branding and would make sense to be integrated in their marketing channels, consider offering usage rights as an optional add-on to the collab and provide a flat fee for the campaign with and without ownership.
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What has your experience been with UGC, ownership rights, negotiations or UGC in ads? ✸
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10/30/2020

Friday afternoons getting through emails tryin' to start-the-weekend-early 😎
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10/29/2020

✿ CBD GIVEAWAY GIVEAWAY GIVEAWAY!️ ✿
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If you love aesthetic treats, CUTE sustainable packaging, and CBD, you won't want to miss this giveaway with ! 💚💚💚 You and your BFF both win a 6-Pack of Gourmet CBD confections ($50 value, but the ~*chill*~ is priceless) 🙏🏽! We are so excited to support this small business, who focuses on local Vermont organic full-spectrum CBD. Their CBD treats are equally delicious as they are blissful, and are crafted with love by pastry chef, Andrew LeStourgeon! 🌿 Milkweed is a Palm Brand Partner, and we want to credit our fab Palm Creators and .and.sunshine for the content in this post!
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RULES TO ENTER:
- Follow &
- Like this photo
- Tag each friend in a new comment, each new tag is a separate entry!
- *BONUS ENTRIES* Re-share this photo on your story and get 5 extra entries! Tag & !
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Last day to enter is Saturday, October 31st by Midnight PST.
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This giveaway is not affiliated with Instagram. Valid for US participants only, participants over 21+.

10/10/2020

IF ONLY YOU COULD SMELL
THIS CANDLE ☁️
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We are so thrilled to be partnering with female-founded ✹ non-toxic candle brand ✹ Ember & Beam! They are part of our October Brand Collabs!
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’s candles are made with clean coconut wax and essential oils, and their mission is help fill people’s homes with enjoyable moments. We love this. They are also
Completely vegan and cruelty free. 👏🏽
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We are obsessed with both the modern and clean vessel and their cheeky candle scent names, the one we are burning here is called “Out-Of-Office”. If you are someone who is sensitive to candles (especially ones that have who-knows-what artificial ingredients), you are going to LOVE Ember & Beam! Guilt-free and clean candling.
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Each vessel can also be reused to maximize sustainability AND they use renewable cotton wicks made from fruit trees. ♻️✨🌎
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We are ABSOLUTELY going to be keeping our candles on high rotation.

10/02/2020

🌱𝘖𝘊𝘛𝘖𝘉𝘌𝘙 𝘊𝘖𝘓𝘓𝘈𝘉 𝘞𝘐𝘛𝘏 𝘔𝘐𝘓𝘒𝘞𝘌𝘌𝘋🌱
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MILKWEED Cannabis Confections is a line of whimsical, full-spectrum CBD infused, handmade truffles, gumdrops, marshmallows, and more!
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MILKWEED Confections represent the perfect intersection of local Vermont ingredients and craftsmanship, revered French pastry tradition, and Vermont organic full-spectrum CBD. Their CBD treats are equally delicious as they are blissful! Skip the wine and enjoy a Milkweed treat as a great way to ~wind down~ without the hangover. We also LOVE these as a treat before bed, and is perfect for those who have some difficulty falling asleep or ~calming your mind~.
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Their I Love Bo***es Confections in honor of October Breast Cancer Awareness. 🤍 100% of the proceeds in October will go to the Keep a Breast Foundation. They are also committed to minimizing their waste with their recycling program (see last carousel image!). All pieces are made with the highest quality and most local ingredients available. 🦋🌎🍄
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🌱🌱HOW TO COLLAB🌱🌱
If you're interested in Milkweed and CBD and would like to collaborate, please fill out our Creator Application form {link in bio!} or apply through your email invitation {for existing Palm BFF members!}. Currently we are looking for accounts with 10k+ followers for a paid Stories campaign.
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Photo .l.schulze
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10/01/2020

🤍✨𝘖𝘊𝘛𝘖𝘉𝘌𝘙 𝘐𝘕𝘍𝘓𝘜𝘌𝘕𝘊𝘌𝘙 𝘊𝘖𝘓𝘓𝘈𝘉𝘚 ✨🤍
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We are so excited to announce we have some INCREDIBLE brand collaborations this month, with both our existing brand friends, as well as some incredible new brand pals :-)
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ARE YOU A PALM BFF? Want to apply to collaborate? Please keep an eye out in your inbox ~today~ for more deets about each collab and link to apply!
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NOT YET A MEMBER? We'd LOVE to have you! Visit our link-in-bio and fill out the quick Creator Member Application form. 💫
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Stay tuned to our feed & stories for more in-depth highlights of our collabs this month, but to get a head start, here are some of the FAB conscious brands we're partnering with who value .

October collab applications close on Monday October 5 — but don’t wait as spots fill up fast ☁️
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09/27/2020

✺☻ INFLUENCER PICK OF THE DAY ☻✺
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For today’s , we’re highlighting this stylish beauty, .hamelijnck. Amaka is based in Amsterdam and her fashion sense is something that dreams are truly made of 🌼🌈🦋🍋🍄. She has mastered the color game and every outfit of hers, dare we say, is perfection!
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SWIPE FOR MORE OF HER LOOKS ☁️
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09/26/2020

💫GIVEAWAY ALERT!️ 💫

We’re teaming up with , long time Palm member and recent fashion design graduate from SCAD, to give away a hand-made mask by Cassidy! There will be two winners. The first winner will have the option of choosing which mask they want!

Rules to enter:
- Follow &
- Like this photo
- Tag each friend in a new comment, each new tag is a separate entry!
- *BONUS ENTRIES* Re-share this photo on your story and get 5 extra entries! Tag & !

These masks are non-medical grade, handmade, adjustable ear loop masks shipped in compostable packaging & made with love from Detroit. They are two of Cassidy’s best selling fabrics in cow print & coral swirl (she brought back the coral one especially for this giveaway!)

In an effort to reduce textile waste, the scraps are collected and sewn together to make headbands & scrunchies (available soon). Cassidy has been making masks to help people get through this pandemic & encourage everyone to wear their mask around others. She also has a shop where you can find other styles like the tie around mask. Next restock TBD.

Last day to enter is Friday, October 2nd by Midnight PST. Winners will be announced on Monday, October 5th.

This giveaway is not affiliated with Instagram. Valid for US participants only.

09/19/2020

Thank you 🕊 “Fight for the things that you care about, but do it in a way that will lead others to join you."

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