Designworks

01/12/2022

Looking to increase profit margins in the new year? Consider 1) reshaping brand identity to improve reputation and engagement, and 2) focusing on customer retention. The fastest way to accomplish both is to revitalize your digital presence with a fresh brand and website that automates custom journeys and sales funnels. At DesignWorks, we do this for clients every day, in partnership with our sister brand, CyberSense. Find out how.

Take a closer look at how to increase profit margin, go over what typical profit margins look like by industry, and see how you can gauge how solid yours is. here.

12/22/2021

To all of our current clients (and future ones too!) may the holiday season bring you and yours joy, peace, success, and hope for a fantastic 2022.

12/15/2021

The founders of Neeva believe that people will pay for an ad-free experience that rivals Google. Barring ads means a cleaner user experience, but more importantly it falls in line with today’s focus on privacy. No usage collection, no data sales, just searching. Is your company positioned to succeed in a world where PPC, search engine remarketing, and cookies don’t exist? Let’s take a look at your strategy together.

Neeva founder Sridhar Ramaswamy says ads are "taking over our online life."

10/26/2021

What’s scarier than your business being left behind? The significant bend toward the digitization of business is here to stay – accelerating the onset of the Fourth Industrial Revolution according to this recap from McKinsey & Company. What is your business doing to ensure it keeps up with the 75% of North American and European businesses who are embracing digital transformation for omnichannel growth?

United States after COVID

10/19/2021

Authenticity isn’t new. It’s something we all look for in our relationships and daily interactions. What is new is the fact that authenticity in client relationships is becoming THE key metric for successful businesses. Less quantity, more quality. This article from HubSpot highlights key ways to measure the health of your client relationships – a direct link to the health of your company.

There are a lot of ways to measure if your customer is happy and seeing results from your product. These are the customer success metrics you need to measure.

10/12/2021

We frequently get asked by clients about the benefits of gating content. And the answer is traditionally that it depends on the content. But as this article from content guru Ann Handley humorously illustrates, over-gating can discourage interaction on your site, and push prospects to alternative, more open forums. Submarining your efforts to engage prospects and gather data.

Gated content is the B2B gold standard, but in a post-COVID world where trust is paramount, is it time to rethink that strategy?

10/05/2021

As a B2B company, COVID disrupted your standard relationship-based sales process. Maybe it did you a favor. The increasing trend of B2B customers buying online appears to have cemented during COVID according to reports like this from McKinsey & Company. Now’s the time to think about transforming your online brand in light of this trend. We can help!

Eight charts show that for B2B sales, digital is the wave of the post-COVID-19 future.

08/21/2020

Do you believe as strongly as we do that authenticity and customer experience drive customer loyalty? Walmart+ will be an interesting test case as they go head:head with Amazon on same-day delivery on low-cost everyday household goods.

Walmart is in a race to stay the world’s largest retailer and beat out Amazon, and in the process will change the future of retail.

07/21/2020

How authentic is your brand? As shown in this article by Marketing Dive (stats by PiplSay) lip-service about today's issues is not enough for today's consumers. Brands who align their culture, values, story, and outreach are far likelier to be embraced by consumers and less likely to be seen as exploiting current events for press.

Nearly two-thirds of Americans aren't completely sure that removing racist brand mascots or labels will make a big difference, with 31% saying companies should first get rid of racial bias within their organization.

07/16/2020

Some clients still balk at the idea of customized ads, considering the practice invasive or off-putting. But data like this from shows consumers increasingly prefer to view and engage with personalized content.

In a recent study, 29% of consumers said they are more likely to purchase via ads if the ads are personalized, and about 31% said they are more loyal to brands that provide a personalized experience. The study cites Kohl's, Target, Walmart, Disney, Nintendo, Spotify, YouTube, Ford, Jeep, Subaru, Toy...