Achieve Media

01/08/2021

Since 2010, Achieve Media has helped companies strategize and implement their creative visions. Our growing Digital Marketing Agency is driven by passionate thinkers who work closely with each brand to create strategies that produce unparalleled results. We love content and design, but thrive on the data necessary to succeed in a digital world.

01/07/2021

It's an understatement to say that 2020 was a rough year for everyone. But how will the events of 2020 affect digital marketing trends?

These seven trends are set to see major focus in digital marketing over the next 12 months.

01/07/2021

Achieve Media is a local marketing agency; we specialize in serving small businesses and local franchises. When we tell people that we’re a “local” agency, they often think that means that we’re local to their area. Although that’s usually true, it’s not actually what we mean. A local marketing agency is an agency that specializes in businesses with a physical location, otherwise known as local businesses (as opposed to online businesses).

Local businesses have unique needs when it comes to digital marketing. It’s important that they are easily found on search engines specifically in their geographical area. For example, an infant clothes store that is an online store, will be fighting to rank in the top five of Google for “baby clothes.” In contrast, an infant clothes store with a brick and mortar shop in Sacramento will be aiming to rank for “baby clothes Sacramento.” The local shop would also be vying for top spot on Google Maps.

For many local businesses it’s tempting to ignore the marketing aspect. The beautiful shop & amazing signs seems like enough advertising. Or they make a Facebook business page & quick website and are satisfied. However, the choice to engage in marketing, or ignore it can be the difference between just getting by and thriving. According to Hubspot, “ 97% of people learn more about a local company online than any other medium. In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day.” These are business changing statistics that shouldn’t be ignored.

For many local business owners, the thought of marketing is just overwhelming. Terms like SEO, social media strategy and web development can be intimidating when you are already in neck deep building your business. However, with a well made plan it doesn’t need to be scary.

If you would like to explore if local marketing is right for your business contact us for a no-obligation quote. Email us at [email protected] or give us a call at 415-766-2260.

Photo by Kaboompics .com from Pexels

08/31/2020

Why is digital PR key for SEO?

Some call it barnacle SEO and it differs from online reputation management.

08/30/2020

"The current economic climate remains uncertain, and brands are still adjusting to new realities. It's scary stuff, to be sure. But it's also an opportunity to evolve by creating a digital experience that pairs a customer service mentality with the tools and technologies customers need at every step of their journey."

Brands have an opportunity to evolve by creating a digital experience that pairs a customer service mentality with the tools and technologies they need.

08/29/2020

"Covid-19 has ground the world to a halt, but has accelerated digital marketing, taking it down paths that have not been ventured before."

In 2019, Hallam, Google’s Premier Partners Growing Businesses Online 2019 award winners, published one in a series of eBooks: The Future of Digital Marketing: 2019 and beyond. Covid-19 has ground the world to a halt, but has accelerated digital marketing, taking it down paths that have not been ve...