Andy Austin

05/31/2025

Yes, we grew this newsletter from 0 to 50k profitably. Yes. It's at 40% OPR. Yes, it's 10% CTR. Yes. We've cleaned the list.

05/29/2025

The last 2 days were PHENOMENAL for this account.
CPA is 50% lower. Scale is 5x higher. Same quality audience.

05/28/2025

03/24/2025

Most people do Facebook ads completely wrong. Turning ads off too early. If you're split testing new ads vs your current ads in the same ad set, wait at least 7-10 days before turning ads that don't spend.

Share this with your friend that

03/22/2025

Proof that cheaper subscribers are (almost) always more expensive.

We track the cost per opener, cost per clicker, and cost per purchase when running Facebook ads for newsletters:

Here's what we're seeing.
1. IOS subscribers are more valuable but more expensive.

2. Ads that sell the newsletter's core value can be 2x more expensive but also 3x+ more valuable for you.

In practice, this is not always doable to run this set up for bootstrapped startup newsletters. It's nice when you have cash and can wait for long-term bets to pay off. But with bootstrapped products we often have to focus on maximizing that 30-day cac payback.

Sparkloop, beehiiv, selling leads, cpc ads, and low ticket offers have been incredibly helpful but nothing beats those sweet CPM-based or brand ads big newsletters can snag.

What's your experience?

03/21/2025

IOS subscribers > Android subscribers

03/07/2025

We did a test targeting male audience and found that an image with a guy showing emotion worked significantly better compared to an image with a guy without any emotion.

Also, another iteration of that test showed that no person in the image is even better.

It's a newsletter ad.

02/12/2025

What if you wake up one morning...
..look at your newsletter growth chart...
..and see literally 2x growth acceleration...

That's what happens when you partner with Adsora

01/30/2025

We're live with our beehiiv webinar, where I show you how we create high-converting landing pages.

I promise you'll learn a thing or two. Check out Beehiiv's YT page.

beehiiv is the newsletter platform built for growth. The most successful newsletters in the world have access to the best growth tools, and now you do too.

01/30/2025

30 minutes left to my webinar with beehiiv on landing pages. Google "Beehiiv webinars" and sign up now so you do not miss it. + Get a free landing page roast at the end of the webinar.

01/30/2025

Starting in 2 hours. Google "Beehiiv webinars" and sign up now so you do not miss it. + Get a free landing page roast at the end of the webinar.