Vaughan & Company

04/08/2020

Communications are more important than ever now. Read to find out a few tips that add to your credibility.

I recently served my dear friend and yoga teacher a glass of iced orange juice from the recommended distance of six feet away. Feeling good about adhering to social distancing guidelines, I was taken aback by her response.

03/18/2020

A quick guide on crisis communications, updated for the coronavirus.

As a communications professional, I’ve written many crisis communications handbooks that cover any number of crisis scenarios. Pandemics are rarely given much ink.

04/29/2019

Five Steps to Driving Transformational Change in a Giant Company It’s notoriously hard to drive change in large companies. Being at the top of the heap with steady earnings doesn’t sound like a burning platform for change.

07/16/2018

According to the Edelman trust barometer, trust has plummeted in business.

07/14/2018

For the first time in 17 years of surveying, the Edelman trust barometer says that trust has declined in business, media, government and NGO's.

You can rebuild trust. Here's how.

What makes a company a great place to work? What causes an environment where applications flood in from the best of the best and talented, skilled

07/11/2018

Here's the fundamentals of how to build and keep trust at work.

What makes a company a great place to work? What causes an environment where applications flood in from the best of the best and talented, skilled

06/29/2018

Seeing the world from someone else’s shoes paves the way to understanding and empathy. Leaders who seek to understand others using perspective empathy gain freedom. because they don’t always have to watch their back, as they’ve opened the pathway to trust.

Leaders who understand others through empathy gain freedom, and don't always have to watch their back. That's because empathy creates…

03/31/2018

Good design is timeless. Thank you William Morris for your contributions to the visual arts.

03/23/2018

Storytelling is so important in B2B right now, especially as "buzzword bingo" permeates tech marketing.

You have to communicate value in a way people remember when they leave the office.

And that's hard to do. That's where storytelling comes in. Facts get lost, stories don't.

We'll help unbundle your jargon and make a story that sells.

If there’s one thing I learned from my time as both a journalist at The Wall Street Journal and Forbes and, now, advising a global venture capital firm on communications, it’s that stor…