Andrew Freeman & Co.

Andrew Freeman & Co. Premiere hospitality marketing and public relations company spanning coast to coast!

"If you had told me when I was a young closeted man growing up in New Jersey that I would be a proud gay man living in S...
06/02/2026

"If you had told me when I was a young closeted man growing up in New Jersey that I would be a proud gay man living in San Francisco running two successful businesses, I wouldn't have believed it."

As we kick off Pride Month, our founder Andrew Freeman sat down to reflect on his journey, the hospitality industry, and what it truly means to lead with authenticity.

For Andrew, Pride is the cornerstone of everything we build at af&co. and Carbonate. It’s about creating a space where every team member is championed to bring their whole self, their unique talents, and their lived experiences to the table every single day.

From his early days launching Dress for Success SF all the way to his current board work supporting chef training, hunger relief, and local tourism, advocacy and hospitality have always gone hand-in-hand for Andrew. Because at the end of the day, welcoming people in means fighting for them, too.

His advice to the next generation of LGBTQ+ entrepreneurs?
"Never hide who you are. Find the people and the companies that value your beliefs. You've already accomplished the biggest goal of your life: coming out! So don't be afraid to take chances"Never hide who you are. Find the people and the companies that value your beliefs. You've already accomplished the biggest goal of your life: coming out! So don't be afraid to take chances. One of my mentors, the legendary Bill Kimpton once said "When you come to a fork in the road -- take the fork!" These are words I have lived by every day. "

Join us in celebrating love, identity, and the power of being exactly who you are. Happy Pride, everyone! 🥂❤️🧡💛💚💙💜

What a month! May had us showing up, celebrating and doing what we love most.. bringing people together 🎉We celebrated S...
05/31/2026

What a month! May had us showing up, celebrating and doing what we love most.. bringing people together 🎉

We celebrated Strata and Meyhouse San Ramon with ribbon cuttings, raised a glass (or three) at AAPI Cocktail Week, danced through the doors with Lou the Seal at Casa Sofia's grand opening, soaked up wine wisdom from Candace and Leith from our sister company Carbonate Group at the Sales Symposium and made it to news stations for a few broadcast segments along the way.

We're beyond grateful for our clients and communities who make these unforgettable moments possible 🥂

Something historic is happening in Downtown Los Angeles... 🏛️✨Please join us in welcoming our newest client, Hotel Clark...
05/29/2026

Something historic is happening in Downtown Los Angeles... 🏛️✨

Please join us in welcoming our newest client, Hotel Clark, to the af&co. family! Located in the heart of the city at 426 S. Hill Street, this forthcoming lifestyle hotel is the vibrant new anchor Downtown has been waiting for.

We’ve officially kicked off our partnership to help lead the property through its debut. Get ready for a sense of place that honors history while looking firmly toward the future.

Are you a DTLA local? Tell us your favorite hidden gem in the neighborhood below!

Few menu items deliver comfort, nostalgia, and creativity like a burger. It continues to evolve across hospitality from ...
05/28/2026

Few menu items deliver comfort, nostalgia, and creativity like a burger. It continues to evolve across hospitality from your classic timeless diner-style favorites to elevated new iterations.

Today feels like the perfect excuse to order one 🍔

In honor of National Hamburger Day, we’re spotlighting standout burgers making headlines across the Bay Area:

🍔 Smashburgers at at
🍔 Burgers at
🍔 Charlie Cheeseburger at
🍔
🍔

National Wine Day is the perfect excuse to have a glass of wine, especially living in California, where world-class vine...
05/25/2026

National Wine Day is the perfect excuse to have a glass of wine, especially living in California, where world-class vineyards and wine culture is woven into everyday life 🍷

From Sonoma and Healdsburg to the Central Coast and beyond, we’re fortunate to be surrounded by the wine professionals and places that shape the industry through craftsmanship and hospitality.

Today, we’re cheers-ing some of our incredible partners including BloodRoot, Comunità, Idlewild Wines, Martha Stoumen Wines, Overshine Wine Co., Reeve Wines, and Rodney Strong!

3 day weekend begins now ☀️ A quick coastal escape, city staycation, wine country reset, poolside retreat, or your favor...
05/22/2026

3 day weekend begins now ☀️

A quick coastal escape, city staycation, wine country reset, poolside retreat, or your favorite neighborhood patio. Long weekends have a way of marking the start of summer’s best moments.

Wherever you’re headed, let af&co. be your guide to the best in hospitality this weekend.

Soak in the healing waters at Pagosa Hot Springs. Sip rooftop cocktails at Rise Over Run at the Timbri Hotel, plan your next wine country escape with our incredible wine partners in Sonoma and Healdsburg or keep it local with a patio moment at Canela!

We had such a great time at the Oakland Restaurant Collective’s latest seminar at Drake's Dealership.AI was officially o...
05/21/2026

We had such a great time at the Oakland Restaurant Collective’s latest seminar at Drake's Dealership.

AI was officially on the menu as hospitality leaders and industry partners came together to discuss “The Impact of AI in the Restaurant Business.” Thank you to everyone who joined us and helped make the night so special 🤖🍽️

Clear your calendar, because spring has officially sprung on your plate! Bright citrus, tender greens, fragrant herbs an...
05/20/2026

Clear your calendar, because spring has officially sprung on your plate! Bright citrus, tender greens, fragrant herbs and just-picked produce. we love seeing restaurants lean into the season with dishes and drinks that feel expressive, and rooted in the season.

What’s your favorite spring ingredient right now? 🫛 🥬

PC: EOS & NYX | ,

The fourth annual SF AAPI Cocktail Week is back! 🥂✨From May 24–28, San Francisco hosts a global stage for cocktail innov...
05/18/2026

The fourth annual SF AAPI Cocktail Week is back! 🥂✨

From May 24–28, San Francisco hosts a global stage for cocktail innovation. Co-founded by James Beard finalist Kevin Diedrich, this year’s theme, “Spice Routes,” brings together 30+ partners and internationally acclaimed talent for five days of immersive events.

What to expect:
✨ Global Talent: Rare guest shifts from the World’s 50 Best Bars (Bangkok, Seoul, Singapore, and more).
✨ Immersive Parties: The high-energy Pandan Party and a tropical Sunset Luau at Press Club.
✨ Grand Finale: A large-scale Night Market at Thrive City featuring top culinary and beverage talent.

This is a rare opportunity to experience cross-cultural collaborations and the unique flavors defining the industry today. 🍹🌏

View the full calendar and grab your tickets here: https://www.sfaapicocktailweek.com/

PC: Alison K

Spring and hospitality go hand in hand.Time at the farmers market is where seasonality, community, and inspiration come ...
05/16/2026

Spring and hospitality go hand in hand.

Time at the farmers market is where seasonality, community, and inspiration come together.

What’s inspiring you this spring?

PC: | , Amanda Lynn

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San Francisco, CA
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