Jacob Beau

11/14/2025

Wild to think it started with me just filming surfing, skating, and messing around making music. No big plan, just chasing what felt fun. Those years taught me how to see stories, feel rhythm, and create a vibe… but it wasn’t until I cracked the code on digital marketing that everything really started to click.

Fast forward: we just bought our dream home in the redwoods with a full ocean view. Same creative kid, same love for waves and music, just layered with the skill of getting attention, converting it, and turning that into real freedom.

If you’re in the grind right now, keep going. Sharpen your craft, but master marketing too. Learn how to get eyeballs, build offers, and sell. Your art plus real marketing skills is where everything levels up.

Keep pushing. You are way closer to a completely different life than you think. 🌲🌊💻

10/15/2025

Big one for us! We just wrapped a production with n8n, one of the leaders in AI automation.

In 2025 we doubled down on building a more efficient, AI-powered marketing agency.

Getting to actually create for the company pushing that frontier feels incredible.

Huge credit to Misha Sundukovskiy, our Chief Creative Officer, for working with our the dream team and bringing the vision to life.

Proud of what the crew delivered and excited for what’s next with n8n and the broader automation ecosystem.

10/14/2025

Implement this webinar growth hacking strategy and 10X your show up rates 💯

10/09/2025

09/25/2025

Growth hacking tips for running Meta ads in highly regulated categories. 🥷

07/16/2025

12:47 A.M. — San Francisco, one more tab still open.

The city is down to its last set of streetlights. My screen is still full‑brightness.

If you’ve ever wondered where agencies actually scale, it’s in this gap—after the inbox quiets but before tomorrow’s first meeting.

These after‑hours are where most agency owners quietly win or loudly quit.

The data backs it up too: the average founder works sixty‑plus hours a week in the early years, and nearly half of new shops are still fighting for profitability after year three.

I’m no exception.

I’ve stared down payroll with two weeks of runway, shipped creative that tanked, and watched algorithms rewrite the rules and shut down ad accounts overnight.

What kept me moving was a simple mantra—consistency beats intensity.

I love reading studies on “grit” that show how sticking with a goal after the novelty fades is a stronger predictor of success than raw talent or even initial strategy.

So if you’re on the grind —client fires, rejected ads, proposals that ghost—

remember that every rep you put in tonight buys you compound interest tomorrow.

That’s not romantic; it’s mechanics.

Markets reward persistence because most people tap out when the work gets boring (or too hard to handle.)

Yes, schedule rest.

Yes, protect your health.

But don’t apologize for grinding when the mission demands it.

One foot in front of the other, night after night, until the skyline that used to intimidate you becomes the view from your office.

Keep going; the life you mapped out is waiting on the other side of one more late shift.

07/01/2025

New article just dropped in C-Suite Brief on my journey and approach to social-media ads is live—link below if you’d like the full, unfiltered version.

I came from film production and motion-graphics work, joined Facebook’s ads team, and discovered that striking visuals alone aren’t enough.

The algorithm favors relevance, not beauty.

I spent years balancing creativity with platform logic—how do you preserve the art while speaking the machine’s language?

The turning point was a campaign for United Airlines. We wanted to retarget people interested in Hawai‘i, so we built an Instagram Story “spin-the-globe” game, pre-set to land on Maui.

Travelers felt they chose the destination themselves, and a straightforward discount suddenly felt personal.

Result: one month, one million dollars in bookings.

Takeaway—people respond to an experience, not another caption.

Since then, our method has been consistent:
• Understand how the platform thinks.
• Avoid copying what the feed next door is doing.
• Feed AI with your own brand voice so it sharpens, rather than waters down, your message.

If your ads are blending into the background or best-practice hooks are falling flat, the article may offer a new angle.

Read it here → [link in comments]

Thank you to everyone who has tested, refined, and learned alongside me.

The process is the work. 🙏

06/06/2025

Hey, I’m Jacob.

I’ve spent the last decade managing $100M+ in Meta ad spend for crypto, cannabis, weight-loss, SaaS—you name it.

My job? Writing those split-second video hooks that stop thumbs, spark curiosity, and turn CPMs into spare change.

Most of them take about 3 minutes to draft. No fancy AI prompts, no storyboard marathons.

I scribble a line, film a five-second opener, drop it into Ads Manager, hit publish.

One of my favorite hooks cost $42 in spend and pulled $18,000 in same-day sales.

But here’s the kicker…

👉 You could write the same hooks I write.
👉 You could follow the exact swipe-file I follow.
👉 You could carve out three spare minutes and tack a winning intro onto your next reel.

And chances are you’d get the same hockey-stick results.

Why?

Because a viral hook isn’t a novel—it’s one sentence that makes a human lean closer to the screen.

No doctorate in copywriting required. No 27-step funnel wizardry. Just the right words in the first breath of your video.

So I bundled my top 150 hooks—the ones that survived brutal A/B tests across every weirdly regulated niche—and I’m giving them away.

If you want the PDF, DM me “HOOKS” and I’ll shoot it over. Free. No upsell tripwire.

Your audience is already scrolling. Hand them a line they can’t ignore and watch what happens next.

05/21/2025

Ever wondered how to take a cannabis brand from ‘meh’ to ‘crushing it’ on Meta? Here’s an inside look at one of our top-performing campaigns with Curaleaf—and the key shifts we made to scale while keeping CPA low.

How We Did It
We tested two funnels for Curaleaf, but quickly found that one—Evergreen Bloom—outperformed the other every time. Instead of pouring money into the underperforming funnel, we pivoted all efforts toward Evergreen Bloom. Here’s what that looked like:

1. All-In on the Best FunnelThe losing funnel had higher CPAs and lower ROAS. After multiple rounds of testing, we realized the domain itself (messaging, landing pages, or trust factor) was holding it back.
By doubling down on Evergreen Bloom, we focused our budget on the funnel that was already more trusted and cost-efficient.

2. Lean Campaign StructuresWe kept our ad sets concise (around 6–8) with proven audiences—like lookalikes of high-value buyers or cannabis enthusiasts.
This avoided scattering budget across 20+ ad sets and made it easier for Meta’s machine learning to optimize.

3. Micro-Budget Testing for New CreativesWe launched fresh angles at $30–$50/day, so we could see if a concept would fly without risking big money.
Winners got duplicated or merged into our main “Evergreen Bloom” campaign, while duds got paused fast.

4. Stay On Top of Ad RotationWe limited each ad set to 2–3 ads max. That way Meta didn’t blow all the budget on one ad.
And if 80% of spend started going to a single ad while CPA crept up, we’d pause or refresh it (e.g., new hook or new headline).

5. Two Daily Checks & Gradual ScalingWe checked campaign performance morning and afternoon, pausing anything that was overspending with no conversions.
For solid performers under our CPA target, we bumped budgets in 20–30% increments every couple of days to keep things stable.

Why It Worked
By ditching the underperforming funnel, we consolidated our best traffic and let the algorithm focus on the domain with higher trust and conversions. Meanwhile, micro-budget tests rapidly fed us fresh ideas to keep audiences engaged. The result? A stable CPA and scalable volume—without the stress of managing a bloated campaign or burning cash on a dead funnel.

Takeaway for Media Buyers:
If you have two funnels—one thriving, one barely breaking even—give yourself permission to prune the loser. Then channel the budget and new ideas into the winner. Keep a slice of your spend for micro-budget tests so you can discover the next top performer without risking big money. Rinse, repeat, and watch your CPAs stay in that sweet spot.

02/19/2025

Yes, You Can Get Meta Ads To Convert On A Tight Budget!

Many people know I’ve worked with giants like Salesforce, HP, and QuickBooks, but smaller companies and startups can see real results on Meta with just a few dollars a day.

Below are some of the strategies I’ve used for clients like Ted McGrath, Bondi Pure, Numerologist.com, and more.

Key Steps to Get You Started 👇

➡️ Start Small, Test Big Ideas: Even five to twenty dollars a day can validate an angle.

➡️ Scale Gradually: A “slow burn” approach allows you to refine creatives and copy before investing more.

➡️ Boost AOV: Add upsells or cross-sells to make each customer more valuable.

Ted McGrath’s consulting business started with a twenty-dollar-a-day budget. We highlighted his personal story, got a few high-quality leads, then scaled once we were sure it resonated.

Bondi Pure tested two ten-dollar ads—one with a testimonial, one with a how-to—and the testimonial outperformed.

Numerologist.com, a niche life-path readings service, used fifteen-dollar ads to discover a passionate audience, proving even quirky offers can find success if you test systematically.

⭐ The Lesson: Spend about three times your target CPA and don’t kill your ad too soon. Meta’s algorithm often needs time to optimize.

If you see traction, start layering upsells like Sonia Choquette did with her premium courses and retreats, turning basic campaigns into profitable funnels.

Keep in mind that ad fatigue hits smaller budgets faster. Jess Lenouvel, who coaches real estate agencies, pre-planned alternate visuals so she could swap them in when performance dipped.

If you need cheaper CPMs, consider going international like Nandani, a high-fashion necktie brand that got more for their ad spend in Europe.

⭐ Finally, stay data-driven. Pitch Hub, a SaaS for quick video creation, ran multiple fifteen-dollar variations.

Most flopped, but one angle clicked after enough budget to confirm it was a winner, so they scaled and saw real returns.

⭐ Bottom Line: A huge budget isn’t a requirement. Consistent testing, rotating creatives, and building a profitable funnel are what truly make or break campaigns.

Whether it’s weight-loss supplements or SaaS tools, you can start small and go big once you find that winning angle.

01/08/2025

Sign me up to produce ads for Yacht clients anytime.🙏