Team Highwire

Team Highwire Strategic marcomms at the intersection of innovation and industry. Built to move fast, think big, and deliver bold results.

Happy Pride Month! 🏳️‍🌈 At Highwire, we strive every day to bring our value, , to life.Our Pride is reflected in the wo...
06/05/2026

Happy Pride Month! 🏳️‍🌈

At Highwire, we strive every day to bring our value, , to life.

Our Pride is reflected in the work of our Here & Q***r ERG, the voices we amplify, the partnerships we foster, and the opportunities we create to learn, grow, and strengthen our allyship.

We know that allyship is a journey, and we're committed to showing up with intention — not just during Pride Month, but all year long.

Pride is a Promise. Here's how we’re keeping ours. 💜

More than 35,000 healthcare leaders packed ASCO 2026 in Chicago last week and the energy matched the science. Our team a...
06/04/2026

More than 35,000 healthcare leaders packed ASCO 2026 in Chicago last week and the energy matched the science. Our team analyzed traction of topics discussed; these key findings stood out:

→ RAS mutations that researchers wrote off as undruggable a decade ago drew standing ovations in plenary sessions.
→ GLP-1 receptor agonists showed up across dozens of oncology abstracts, a conversation that would have seemed premature just a few years ago.
→ AI got its own dedicated session track for the first time, a signal that it has moved from research curiosity to operating layer.

If you're a medical communications lead or healthcare thought leader, check out the breakdown and data that backs it: https://hubs.li/Q04kcjLn0

Is your brand showing up in the places your buyers are?B2B buyers are making decisions about your brand no matter what c...
06/03/2026

Is your brand showing up in the places your buyers are?

B2B buyers are making decisions about your brand no matter what channel they're on. There is no funnel. It's a loop, nonlinear, AI-assisted, and driven by trust signals that form long before and long after a purchase decision.

Join Adam Schwartzman (SVP, Content), Alex Christian (SVP, Insights & Analytics), Bob Gohn (SVP, Integrated Marketing), and Stephanie Marton (SVP, Influencer Marketing) as they unpack:

→ Why the linear funnel no longer reflects how B2B buyers discover and decide
→ What an ecosystem model looks like across brand, content, communications, and sales
→ How to build influence across earned, owned, paid, and AI-influenced channels
→ How to measure impact in a post-funnel world
Built for CMOs and senior marketing leaders ready to evolve their strategy.

June 23, 2026 | 12:00 PM ET / 9:00 AM PT

Register now: https://hubs.li/Q04j_7nG0

Follower count is no longer the metric it used to be.Instagram now rewards reach over followers. A brand with 5k followe...
05/12/2026

Follower count is no longer the metric it used to be.

Instagram now rewards reach over followers. A brand with 5k followers can earn its way into feeds that were previously out of reach, as long as the content is sharp, timely, and intentional. That's where the real opportunity lies.

For B2B and cybersecurity brands, we analyzed what this shift means and the metrics that matter now.

→ https://hubs.li/Q04gkLvn0

Adidas just proved that the best World Cup campaigns don’t need a stadium to make a massive impact.Their "Backyard Legen...
05/11/2026

Adidas just proved that the best World Cup campaigns don’t need a stadium to make a massive impact.

Their "Backyard Legends" film successfully breaks the predictable advertising formula by prioritizing community-rooted storytelling and highly intentional casting over traditional spectacles.

Read our full breakdown on why this campaign is a masterclass in modern brand strategy: https://hubs.li/Q04g6TMy0

Congratulations to CFP Board on being recognized at the 2026 Financial Communications Society Portfolio Awards with a Go...
05/08/2026

Congratulations to CFP Board on being recognized at the 2026 Financial Communications Society Portfolio Awards with a Gold Award for excellence in integrated marketing.

Moments like this remind us why work matters. This recognition reflects the hard work of a great team of partners behind the 'It's Gotta Be A CFP®' Public Awareness Campaign. When more people know to seek out a CFP® professional, more people can build financial plans that help them achieve their dreams.

Proud of the work and proud of this partnership.

Congratulations to Korn Ferry and our Highwire team on being recognized at the 2026 SABRE Awards North America for excel...
05/08/2026

Congratulations to Korn Ferry and our Highwire team on being recognized at the 2026 SABRE Awards North America for excellence in branding reputation and engagement with a Gold Sabre Award for Professional Services Firms!

🏆 We’re proud to celebrate this achievement and grateful to have partnered to bring the “Job Hugging” story to life.

A narrative begins unfolding the moment a CEO transition is announced. Every stakeholder (clients, employees, partners, ...
05/06/2026

A narrative begins unfolding the moment a CEO transition is announced.

Every stakeholder (clients, employees, partners, the market) asks the same question: What does this mean for us?

How organizations respond determines who controls the narrative.

Highwire's new guide, Passing the Torch, gives professional services leaders a practical framework for navigating any transition scenario — planned continuity, strategic evolution, or high-stakes corrective change — with the sequencing, messaging, and stakeholder strategy to match.

The story gets written either way. Who writes it is up to you.

Download the guide → https://hubs.li/Q04fCJn90

This Earth Day, the energy story worth tracking is whether the grid can keep up.Data center electricity demand surged 17...
04/22/2026

This Earth Day, the energy story worth tracking is whether the grid can keep up.

Data center electricity demand surged 17% in 2025. Hyperscalers are signing 20-year power deals. And interconnection queues are stretching to a decade in some regions.

The energy transition is a grid reality check, and the companies that navigate it best will be the ones who can communicate what they're building as clearly as they build it.

We broke down what this means for energy leaders. Read it here → https://hubs.li/Q04c_KtM0

04/16/2026

Generic AI wasn't built for your work. AcroAI was.

Trained on your brand. Your voice. Your methodologies. Built for marketing and communications teams who demand speed with substance.

Available exclusively to Highwire clients. Schedule your demo today.

teamhighwire.com/acroai

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727 Sansome Street
San Francisco, CA
94111

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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(415)9634174

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