Team Highwire

Team Highwire Strategic marcomms at the intersection of innovation and industry. Built to move fast, think big, and deliver bold results.

On September 23, Highwire is bringing together Ashley Kang of Grid United, Katie Lau of AES and Tammy Kramer of SHINE Te...
09/10/2026

On September 23, Highwire is bringing together Ashley Kang of Grid United, Katie Lau of AES and Tammy Kramer of SHINE Technologies for an in-person panel discussion moderated by David Roberts, host of Volts, on building trust and keeping critical energy projects moving forward.

Across the country, solar farms are stalling, transmission lines are being rerouted, and utility-scale projects are being shelved due to community misinformation. As misinformation shapes how communities understand and respond to energy development, communications leaders have an increasingly important role to play.

What we'll cover
- Real strategies leaders are using today to prevent project delays
- Ways to counter misinformation across fragmented platforms
- How early community engagement outperforms reactive crisis response

📍 New York | September 23 | 5:00–7:00 p.m.

Seats are limited and registrations require approval.

Register now: https://hubs.li/Q04xbz5J0

Highwire has been named to the 2027 PRNEWS Agency Elite Top 120!This one belongs to the 250+ people who spent the year m...
09/10/2026

Highwire has been named to the 2027 PRNEWS Agency Elite Top 120!

This one belongs to the 250+ people who spent the year making Highwire an invaluable partner to the leaders building, defending, and growing the most consequential brands in the world. They combined two firms into one, deepened their expertise across sectors, and put our proprietary AI suite, Acro, in clients' hands, all while they kept every program moving at full speed.

Credit where it belongs. Congratulations to everyone on the list — let’s raise a glass together in New York on October 6.

https://hubs.li/Q04x5x990

09/09/2026

Your brand’s reputation is being shaped inside AI-generated answers.

That’s why we're launching AcroAnswers, Highwire's AI visibility platform. It shows how an organization appears across ChatGPT, Gemini, Claude, and Perplexity, benchmarks that against competitors, and pairs the data with Highwire's guidance on what to do next.

AcroAnswers measures four things:
→ Brand Visibility: how often a brand shows up in AI-generated answers versus competitors.
→ Prevalence: how consistently it appears across relevant prompts
→ Perception: how AI models describe it
→ Topic Adjacency: which topics, companies, and ideas AI models associate with it

Every month, AcroAnswers tracks more than 265 prompts and 30,000 AI responses per brand. From there, it points to earned media opportunities worth pursuing, owned content that needs work, social sources shaping perception, and paid media that can reinforce the story. It’s a powerful tool that helps companies show up inside the answer.

Learn more about AI visibility at https://hubs.li/Q04x20CV0

Right now, credibility is everything, especially in healthcare. Who gets heard and who steers the narrative is being det...
08/21/2026

Right now, credibility is everything, especially in healthcare. Who gets heard and who steers the narrative is being determined by the stories that break through in this crowded marketplace.

While AI has made the media outreach process quicker, breaking through the noise still comes down to the fundamentals. A compelling story, a spokesperson who's ready, and a PR partner that’s done the work to build real trust with reporters.

We rely on tools like AI Index, AcroIntelligence, and AcroAI to stay sharp. But the true differentiator is our team. They turn trial data, clinical milestones, and more into stories that reporters actually want to cover.

Read the full blog here: https://hubs.li/Q04tVjN50

The biggest takeaway for communications and marketing leaders from Black Hat USA 2026? The growing gap between showing u...
08/17/2026

The biggest takeaway for communications and marketing leaders from Black Hat USA 2026? The growing gap between showing up and breaking through.

Our team was on site all week, embedded with clients across the show floor and side events. Here's just a few things we learned:

→ AI messaging needs a sharper angle to actually stand out
→ Executive visibility works best with a real POV
→ CMOs are rethinking what conference ROI really looks like

In a room where everyone's saying the same thing, showing up isn't the differentiator, having something specific to say is.

Read our full takeaways here: https://hubs.li/Q04tdtLx0

Highwire has been named a 2026 Power Collective Organization by the Diversity Action Alliance! 🏆 🎉This recognition honor...
08/12/2026

Highwire has been named a 2026 Power Collective Organization by the Diversity Action Alliance! 🏆 🎉

This recognition honors organizations that stay steadfast and mission-focused, pursuing their North Star with resilience, even in moments of industry-wide uncertainty. We couldn't be prouder of the work that got us here:

→ Expansion of affinity groups to 5 company-sponsored ERGs
→ Ongoing partnership with the Oakland Asian Culture Center on a thought-leadership blog series
→ Fundraising for LGBTQ+-serving organizations and nonprofits supporting under-resourced women
→ Sending our HW Walkers to Afrotech, Black Men in Tech, Diversitech, and AdColor
→ Launching DIBs Media Perspectives, welcoming journalists and producers from the Boston Globe, Teen Vogue, Washington Post, CNN, and more
→ Evolving our DIBs Council into the DIBs Ambassador Network, a broad group of advocates and allies

We're not new to this. We're true to this.

We'll be celebrating this recognition at G.E.M.S. Honors on September 16, grateful for the partnership and community that made this possible.

The question of "why" executives should be on social has been answered. Now everyone's asking, "how?"67% of Fortune 100 ...
08/11/2026

The question of "why" executives should be on social has been answered. Now everyone's asking, "how?"

67% of Fortune 100 CEOs are on social and 71% of them post monthly. But they’re sharing more than just the typical industry talking points. A genuinely human POV matters more than a polished feed and the story doesn't have to rest on one executive alone.

Learn about the strategy that's helping brands build trust, one executive voice at a time.

Read the full blog here: https://hubs.li/Q04sHt930

We are excited to announce that Reed Handley, EVP of Innovation at Highwire, has been named to PRWeek's 40 Under 40!Reed...
08/11/2026

We are excited to announce that Reed Handley, EVP of Innovation at Highwire, has been named to PRWeek's 40 Under 40!

Reed has a way of spotting where our industry is headed before anyone else does, and then activating the teams to build the tools that get us there. She led the launch of AcroAI and AcroIntelligence, the first two proprietary tools within Highwire’s Acro Suite geared to solve the biggest in search and visibility challenges for our clients, turning innovation into something real and usable for our clients and our agency. She has also been one of the driving forces for strategic AI adoption across the agency.

Her impact goes beyond the platforms and the numbers. Reed leads with strategy and rigor, but also with humor, empathy, and a genuine investment in the people around her. Believing that strong organizations grow from creating opportunities for talented people from different backgrounds and disciplines to succeed, she has spent her career living that belief through mentorship and the leaders she's helped rise.

We are so proud to call Reed one of our own. Congratulations on this incredible, well-earned honor!

Congratulations to Jacob Rodriguez, Director of Growth & Business Intelligence at Highwire, on being named a 2026 G.E.M....
08/11/2026

Congratulations to Jacob Rodriguez, Director of Growth & Business Intelligence at Highwire, on being named a 2026 G.E.M.S. Honoree by the Diversity Action Alliance! 🏆

As founding Executive Sponsor of Here & Q***r, our LGBTQ+ ERG, Jacob turned a grassroots community into a thriving employee resource group. Under his leadership, the group has broken fundraising records and helped colleagues earn national recognition, including a PRWeek Bayard Rustin Change Agent Award.

Beyond Highwire, Jacob serves on the board of CRUX Climbing, expanding outdoor access for LGBTQIA+ communities and advocating for trans athletes' right to compete.

Jacob has climbed the ladder, and he's spent just as much energy making sure others can climb it too. Congratulations, Jacob — we're so proud to have you on our team! 🎉

Congratulations to Megan Tuck, SVP of Impact at Highwire, on being named a 2026 G.E.M.S. Honoree by the Diversity Action...
08/11/2026

Congratulations to Megan Tuck, SVP of Impact at Highwire, on being named a 2026 G.E.M.S. Honoree by the Diversity Action Alliance! 🏆

For 15+ years, Megan has shown us that purpose and performance best grow together. She co-founded Highwire's Impact practice, partnering with organizations like the Ford Foundation, NAACP Legal Defense Fund, and Oxfam to help turn commitments into real, measurable change.

Off the clock, she pours that same energy into the next generation. As Board Chair of EduSeed, founding leader of 600 & Rising, and executive sponsor of our Have Several Seats ERG, she mentors Black women navigating the PR industry with generosity and heart.

As a first-generation college graduate herself, Megan knows firsthand what access paired with the right infrastructure can build. Her career is living proof.

Congratulations, Megan. We're so proud to call you one of ours. 👏

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