Brady Cassidy

10/24/2012

LinkedIn now allows video ads. Lets you leverage video analytics as well.

http://marketingland.com/now-playing-video-ads-arrive-on-linkedin-24834?utm_source=twitterfeed&utm_medium=linkedin&utm_campaign=Marketing+Land&utm_term=social+media%2C+video+marketing%2C+iwowwe%2C+video+email%2C+social+marketing

A new ad type can now be found across LinkedIn’s self-service platform, video ads. LinkedIn Ads users will be able to run a video ad within the standard 300 x 250 px ad location and tie in their YouTube videos and tracking as well. Once a user clicks on a video ad (like the “Announcing: [...]

10/03/2012

Google Display Ads now offering "Pay for Engagement" instead of just PPC or PPM http://marketingland.com/google-unveils-lightbox-display-format-pushes-engagement-metric-23186

Google today launched a new form of expandable display ad that it calls a “Lightbox ad” — it begins as a standard display ad, but expands to a super-sized image after a two-second hover — long enough, the company says, to eliminate nearly all accidental expansions. Marketers pay when users interact ...

10/02/2012

You can now Follow Influencers on LinkedIn:

http://marketingland.com/now-you-can-follow-linkedin-influencers-for-long-form-updates-no-connection-required-23055

For the first 8 years of its existence LinkedIn has been about connecting people. Over the last 18 months LinkedIn has begun to offer more content matching services thanks to the addition of LinkedIn Today. A new feature being released today, the ability to follow key LinkedIn influencers, will help...

09/27/2012

Facebook Gifts coming soon! https://newsroom.fb.com/News/Introducing-Facebook-Gifts-1bd.aspx

Facebook's latest news, announcements and media resources

07/18/2012

Google announced today that it will remove the old version of Google Analytics tomorrow. Goodbye Clicky?

http://techcrunch.com/2012/07/17/google-puts-nail-in-the-coffin-for-static-analytics-real-time-now-the-only-option/

In a move that struck fear in the hearts of under-educated web editors everywhere, Google announced today that it will remove the old version of Google Analytics tomorrow. After releasing a new version focused on real time analytics in September, Google has kept a link to the old version, which it h...

06/01/2012

Is today's Facebook Fanpage updates a threat to Social Media management tools such as Hootsuite?

05/29/2012

The next wave of innovations will be in Gesture Technology. Check it out: http://live.leapmotion.com/

Leap represents an entirely new way to interact with your computers. It's more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movements.

05/17/2012

Was GM's announcement on pulling FB ads "timed" for free advertising and PR for themselves?

05/11/2012

Tweets do affect Rankings:

http://www.branded3.com/tweets-vs-rankings

05/11/2012

Bing to trump Google's social integration with this launch:

http://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728

Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search. But wait! Didn’t Bing already have social as part of its search experience? Yes, but now the search engine hopes to do it better, especially by largely off-loading social elements into a new sid...

05/11/2012

Facebook adds File-Sharing to Groups

http://mashable.com/2012/05/10/facebook-groups-3/

Could Facebook be the next DropBox? The social media site announced Thursday that Groups will have the ability to share files.

05/10/2012

Facebook App Center - new place to find social apps, giving opportunity for more types of apps to be successful

https://developers.facebook.com/blog/post/2012/05/09/introducing-the-app-center/

Today, we’re announcing App Center, a new place for people to find social apps. App Center gives developers an additional way to grow their apps and creates opportunities for more types of apps to be successful.