Sojern

08/04/2026

More bookings don't always mean more profit.

OTA commissions typically range from 15–25%, while direct booking acquisition costs average 4–5%. A balanced distribution strategy helps you capture OTA demand while growing the direct bookings that strengthen margins and guest relationships.

Learn how to build the right mix: https://sojern.cc/3Rrzm6P

06/11/2026

The hospitality tech conversation is happening in San Antonio next week, and we will be there for all of it.

Find our team at HITEC June 15–18 to talk first-party data strategy, traveler intent, and how travel brands are building marketing programs that perform. We have a lot of opinions on where this industry is heading, and we want to hear yours too.

Let's meet: https://sojern.cc/4fmCnPz

06/09/2026

We are headed to HSMAI June 16–17, and if hotel marketing is on your mind, we want to talk. Whether you're rethinking how to reduce OTA dependency, making the case for brand awareness spend, or trying to prove the ROI of your media mix, our team is there and ready to dig in.

Find us at the conference, and let's make it a real conversation.

Book a meeting: https://sojern.cc/4fmCnPz

05/27/2026

Eid Mubarak from all of us at Sojern. ✨

Wishing our partners, customers, and communities around the world a joyful celebration filled with peace, prosperity, and meaningful moments with loved ones.

05/19/2026

With less than 50 days until the World Cup kickoff, hotels are entering one of the biggest demand windows in global travel.

Across host cities, we’re seeing clear movement in booking behavior tied to summer demand, with some cities recording double-digit growth in flight bookings.

For hoteliers, the question isn’t whether demand arrives but how well you position yourself to capture it.

Learn more:

World Cup fever is rising. Here’s how hotels can turn demand into revenue.

05/08/2026

Performance metrics are strong. Targeting is sharper than ever. Yet for many enterprise travel brands, customer acquisition costs keep climbing.

The reason isn’t buried in your campaign reports. It starts much earlier in the traveler journey.

When travelers already know your brand, they’re more likely to engage, click, and convert. Without that familiarity, every lower-funnel campaign has to work harder and cost more to deliver results.

Our latest blog explores how early brand investment can lower acquisition costs, strengthen campaign performance, and help marketers prove long-term impact to their CFOs.

Read more: https://sojern.cc/4dw3G8B

05/06/2026

At Sojern, we host a tremendous amount of data. So when our teams needed a better way to access information faster, we turned to our partners at Insight to roll out Google Cloud's Gemini Enterprise app.

We worked together to connect our data and power smarter search, giving teams instant access to trusted knowledge so they can move faster and focus on high-value work.

Learn more: https://sojern.cc/4te0J1b

05/05/2026

Only 25% of destination marketers are focusing on top-of-funnel awareness in 2026. Last year, that figure was 59%.

Clearly, they are shifting toward performance-led strategies and measurable outcomes. But what happens when brand building takes a back seat to short-term results?

We break down what this shift means for destination marketing strategy and how you can balance performance with long-term brand growth.

Read more: https://sojern.cc/4nareTW

05/04/2026

Travel is more than getting from place to place. It’s a way of life.

This year, National Travel and Tourism Week highlights the power of travel to not only shape how we see the world, but also drive growth and strengthen economies. At Sojern, we’re proud to support the destinations, marketers, and partners who make travel possible every day.

We celebrate with you.

Learn more about NTTW here: https://sojern.cc/4eTSSCk

04/30/2026

Around 3 in 10 DMOs operate with teams of 10 or fewer—but they’re still driving strong results.

How? By focusing on high-impact experiences travelers are already searching for, and meeting demand with precision.

Lean teams. Smart strategy. Real growth.

Download the State of Destination Marketing 2026 report to see how they’re doing it: https://sojern.cc/41Nv37H