Sojern

05/27/2026

Eid Mubarak from all of us at Sojern. ✨

Wishing our partners, customers, and communities around the world a joyful celebration filled with peace, prosperity, and meaningful moments with loved ones.

05/19/2026

With less than 50 days until the World Cup kickoff, hotels are entering one of the biggest demand windows in global travel.

Across host cities, we’re seeing clear movement in booking behavior tied to summer demand, with some cities recording double-digit growth in flight bookings.

For hoteliers, the question isn’t whether demand arrives but how well you position yourself to capture it.

Learn more:

World Cup fever is rising. Here’s how hotels can turn demand into revenue.

05/08/2026

Performance metrics are strong. Targeting is sharper than ever. Yet for many enterprise travel brands, customer acquisition costs keep climbing.

The reason isn’t buried in your campaign reports. It starts much earlier in the traveler journey.

When travelers already know your brand, they’re more likely to engage, click, and convert. Without that familiarity, every lower-funnel campaign has to work harder and cost more to deliver results.

Our latest blog explores how early brand investment can lower acquisition costs, strengthen campaign performance, and help marketers prove long-term impact to their CFOs.

Read more: https://sojern.cc/4dw3G8B

05/06/2026

At Sojern, we host a tremendous amount of data. So when our teams needed a better way to access information faster, we turned to our partners at Insight to roll out Google Cloud's Gemini Enterprise app.

We worked together to connect our data and power smarter search, giving teams instant access to trusted knowledge so they can move faster and focus on high-value work.

Learn more: https://sojern.cc/4te0J1b

05/05/2026

Only 25% of destination marketers are focusing on top-of-funnel awareness in 2026. Last year, that figure was 59%.

Clearly, they are shifting toward performance-led strategies and measurable outcomes. But what happens when brand building takes a back seat to short-term results?

We break down what this shift means for destination marketing strategy and how you can balance performance with long-term brand growth.

Read more: https://sojern.cc/4nareTW

05/04/2026

Travel is more than getting from place to place. It’s a way of life.

This year, National Travel and Tourism Week highlights the power of travel to not only shape how we see the world, but also drive growth and strengthen economies. At Sojern, we’re proud to support the destinations, marketers, and partners who make travel possible every day.

We celebrate with you.

Learn more about NTTW here: https://sojern.cc/4eTSSCk

04/30/2026

Around 3 in 10 DMOs operate with teams of 10 or fewer—but they’re still driving strong results.

How? By focusing on high-impact experiences travelers are already searching for, and meeting demand with precision.

Lean teams. Smart strategy. Real growth.

Download the State of Destination Marketing 2026 report to see how they’re doing it: https://sojern.cc/41Nv37H

04/28/2026

Want a quick look at what you’re getting into before diving into the full State of Destination Marketing 2026 report?

We’ve put together a short rundown covering what destination marketers need to know this year, from shifting traveler behavior and rising stakeholder expectations to proving economic impact, managing tighter budgets, and staying visible in an AI-driven discovery landscape.

Read more: https://sojern.cc/4t2RXmM

Discover how destination marketers are adapting in 2026.

04/22/2026

More direct bookings. Less wasted spend. That's what we're all about, and we're bringing that conversation to Las Vegas.

We'll be at the Choice Hotels Annual Convention at Booth #476, and we'd love to connect with you. As a Choice Hotels Qualified Vendor, we know what it takes to help your properties drive revenue and reach the right travelers at the right time.

Stop by, say hello, or skip the lines and schedule a meeting with our team in advance. 👇

https://sojern.cc/4vKf2x1

04/16/2026

The New York Times recently asked us: “Will the World Cup bring tourists back to America?”

The honest answer from our President of Global Destinations, Sylvia Weiler: we didn’t know what to expect.

That’s exactly why data matters.

What we’re seeing now is clear. Travel intent for the FIFA World Cup 2026 is strong. Many international travelers are planning to stay 6 to 12+ days, signaling that this is about more than just the matches. It’s a broader travel experience, and a meaningful opportunity for host cities to capture that demand.

Read more: https://sojern.cc/3OMPLBz