Teak We give brands a soul. We help brands communicate in a more personal way.

We have an uncanny ability to unearth your unique greatness to create a captivating brand story that connects deeply with your customers.

Our latest work with  was featured in yesterday's Ad Age’s list of “Creative campaigns to know about today.”Our goal is ...
10/24/2025

Our latest work with was featured in yesterday's Ad Age’s list of “Creative campaigns to know about today.”

Our goal is to capture the real San Francisco– the little bits of magic sprinkled throughout the city that represent the creativity, the community, and the sense of joy that makes this City so unique and so special.

Link to the article, and the :60 launch spot in the bio.

10/23/2025

We partnered with Autodesk to help tell the story of their Design & Make Ambassador Program — and the students behind it.We traveled across the country to hear what inspires them, what drives them, and what they want to create. Full video at link in bio

A funny thing happens when you move forward, even when you’re not clear on your direction: the destination often reveals...
08/29/2024

A funny thing happens when you move forward, even when you’re not clear on your direction: the destination often reveals itself.

Before Colin was a film editor at Teak, he was our good friend. Or was it the other way around? It’s been so long no one...
08/28/2024

Before Colin was a film editor at Teak, he was our good friend. Or was it the other way around? It’s been so long no one remembers. What we do know is he’s wildly talented and endlessly interesting to talk to. Check out our conversation on directing a sitcom, baseball data rabbit holes, and why you should send photos to your grandparents. Link in bio.

Brands that participate in an authentic way will draw attention. Brands that participate in an inauthentic way will also...
05/09/2024

Brands that participate in an authentic way will draw attention. Brands that participate in an inauthentic way will also draw attention. It’s understandable that brands want to get attention, but if it doesn’t feel aligned with the company and there isn’t a meaningful takeaway, then it’s not always strategic to make your voice heard at that moment. What do you think?

There’s real power in writing from the heart, instead of trying to game the system. Real human experience can be felt, a...
05/08/2024

There’s real power in writing from the heart, instead of trying to game the system. Real human experience can be felt, and sharing that experience builds connections that last well beyond everyday clickbait.

It’s all about communicating how new technology makes people feel. Whether you’re trying to market a new technology, a t...
04/30/2024

It’s all about communicating how new technology makes people feel. Whether you’re trying to market a new technology, a travel destination, or the incredible sound of a new and innovative drum kit, conveying a feeling will help connect your customers to your product.

AI tools like ChatGPT are changing the way we search and learn. What does that mean for brands who rely on search and ho...
04/24/2024

AI tools like ChatGPT are changing the way we search and learn. What does that mean for brands who rely on search and how should they adapt their SEO strategy? We asked digital strategist and fractional CMO, how she was advising her clients in this time of evolution.

Simplicity isn’t just about doing less. It’s about making more room for meaning. Let’s craft a world where every action,...
04/11/2024

Simplicity isn’t just about doing less. It’s about making more room for meaning. Let’s craft a world where every action, every creation, resonates with purpose. By focusing on fewer things, we create with more intention.

Comment “voice” to read how  developed their voice. If your brand needs help creating a more distinct voice, check out o...
04/10/2024

Comment “voice” to read how developed their voice. If your brand needs help creating a more distinct voice, check out our latest offer for brand strategy sprints at teaksf.com/teak-brand-sprints or DM us for more information.

06/17/2020

Iterable's platform is not just another marketing platform. It's a game changing platform. And this game changing tool needed some refreshed branding to help show that. But, how do you take a powerful data-centric SaaS tool, strip away the marketing jargon and make it feel human? Check out our solution in our new case study: https://teaksf.com/work/iterable-brand-strategy-identity-website-design/

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