NinthDecimal

NinthDecimal NinthDecimal provides marketers a comprehensive new model of the customer journey for impactful engagement. NinthDecimal has been recognized by Inc.

NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands, including Microsoft, Target, Kraft, Comcast, American Express, Starbucks and Toyota, activate this customer intelligence through audience targeting, measurement, insights and data licensing solution

s. By filling the massive gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a comprehensive new model of the customer journey for impactful engagement. NinthDecimal processes trillions of data points from over 150MM unique users every month to power its product suite. Location Graph™ is the most precise audience intelligence technology in the market. Location Conversion Index™ (LCI™) is the leading offline attribution solution with over 200 integrated media and advertising partners. NinthDecimal’s unique household to device matching capability bridges online and offline data, powering omnichannel offerings that include partnerships with leading companies like Adobe, Acxiom, comScore, Experian, Neilsen, Oracle, and TiVo. Magazine, Gartner group, and Frost & Sullivan as one of the fastest growing and most innovative companies.

Reaching its highest EMI since Aug. Grocery (85) saw a 3% WoW increase with almost 80% of DMAs also registering a WoW in...
11/10/2020

Reaching its highest EMI since Aug. Grocery (85) saw a 3% WoW increase with almost 80% of DMAs also registering a WoW increase. As it gets colder, CDRs continue to face challenges with a 6% WoW decrease. Check out the latest for more https://bit.ly/2z12eee

Winter has come in parts of the northern US, and subsequently foot traffic has dropped in CO (4% WoW decrease), MN (6% W...
11/02/2020

Winter has come in parts of the northern US, and subsequently foot traffic has dropped in CO (4% WoW decrease), MN (6% WoW decrease), MT (8% WoW decrease), and SD (8% WoW decrease). With the release of the iPhone 12, the telecom vertical remained steady with no significant WoW Economic Mobility Index change. Check out the latest Economic Mobility Index for more insights https://bit.ly/2z12eee.

The only vertical to record a WoW increase last week, Auto continues its momentum with a 2% WoW increase this week; 28 o...
10/05/2020

The only vertical to record a WoW increase last week, Auto continues its momentum with a 2% WoW increase this week; 28 out of 100 DMAs reached pre-COVID levels with an >=100. Check out the latest EMI for additional insights https://bit.ly/2z12eee

For the week of 9/14-9/20, the national   (80) had a 5% WoW decrease. Still the only remaining industry to reach pre-COV...
09/25/2020

For the week of 9/14-9/20, the national (80) had a 5% WoW decrease. Still the only remaining industry to reach pre-COVID levels, Home Improvement registered its lowest EMI since April (107). Check the latest report for more insights https://bit.ly/2z12eee

While recovery remains slow for CDR, as states continue to reopen, the vertical saw an encouraging 3% WoW increase to re...
09/18/2020

While recovery remains slow for CDR, as states continue to reopen, the vertical saw an encouraging 3% WoW increase to reach its highest (61) in 4 weeks. Check out the latest for more insights https://bit.ly/2z12eee

AMC reopened over 100 theaters in the US on 8/20, offering 15-cent tickets to movie goers. Despite no new releases, movi...
08/27/2020

AMC reopened over 100 theaters in the US on 8/20, offering 15-cent tickets to movie goers. Despite no new releases, movie theaters (14) was the only industry with a positive WoW increase of 27%. Check out the latest for more insights https://bit.ly/2z12eee

While the only remaining industry with an   over 100, home improvement (118) saw a 3% WoW decrease. Big box stores (94) ...
08/20/2020

While the only remaining industry with an over 100, home improvement (118) saw a 3% WoW decrease. Big box stores (94) and CDRs (87) were the only two industries that had a WoW increase
Check the latest for more https://bit.ly/2z12eee

In partnership with  Group, NinthDecimal’s   is helping address how likely NFL fans will return to stadiums this season....
08/19/2020

In partnership with Group, NinthDecimal’s is helping address how likely NFL fans will return to stadiums this season. Download the report to find out more about the study https://bit.ly/2FsixmX

West Palm Beach had noticeable growth in leisure related activities last week: 33% WoW increase in malls & department st...
08/14/2020

West Palm Beach had noticeable growth in leisure related activities last week: 33% WoW increase in malls & department stores, 24% WoW increase in CDR, 10% in airports and 5% WoW increase in QSR. Check out the latest for more https://bit.ly/2z12eee

Over the past month, CDR jumped from an Economic Mobility Index of 50 to 57. Continuing its recovery this past week, it ...
08/06/2020

Over the past month, CDR jumped from an Economic Mobility Index of 50 to 57. Continuing its recovery this past week, it saw a 4% WoW increase in EMI whereas QSR (90) saw a minor increase of 1%. Check the latest Economic Mobility Index for more insights https://bit.ly/2z12eee

Austin (74) & Houston (77) Economic Mobility Index had very different foot traffic recovery patterns this past week: Aus...
07/29/2020

Austin (74) & Houston (77) Economic Mobility Index had very different foot traffic recovery patterns this past week: Austin saw a 7% WoW increase in home improvement whereas Houston saw an 8% WoW decrease. Check the latest Economic Mobility Index for more https://bit.ly/2z12eee

The latest Economic Mobility Index contains data for the last 6 Mo. The national EMI for the WK of 7/6-7/12 decreased 2%...
07/20/2020

The latest Economic Mobility Index contains data for the last 6 Mo. The national EMI for the WK of 7/6-7/12 decreased 2% from the previous WK. Out of the reporting industries, home improvement (129), grocery stores (84) & big box stores (92) had decreases https://bit.ly/2z12eee

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