RSO Consulting

05/26/2026

Technical SEO isn’t just for Google anymore.

As AI-powered search tools become part of how users discover brands, your website’s structure, speed, crawlability, and content clarity matter more than ever. Without a strong technical foundation, AI visibility becomes much harder to achieve.

Our latest blog explains why technical SEO is now the backbone of AI search visibility.

`Why Technical SEO Is the Foundation for AI Visibility

05/19/2026

Backlinks still matter — but in the AI era, brand authority matters more.

AI search tools like ChatGPT and Gemini are reshaping how people discover brands online. That means digital PR, expert content, and trusted mentions are becoming just as important as traditional SEO tactics.

Read how businesses can build visibility beyond rankings.

Learn why Digital PR matters more than backlinks in the AI search era. Discover how brand mentions, authority signals, and trusted media coverage improve AI visibility and SEO performance.

05/08/2026

Search is evolving fast. It’s no longer just about rankings, it’s about whether AI platforms like ChatGPT, Perplexity, and Google AI Overviews are mentioning your brand.

New GEO (Generative Engine Optimization) metrics are changing how businesses measure visibility in AI-driven search.

At RSO Consulting, we help brands adapt their SEO strategies for the AI era — improving discoverability, authority, and performance across evolving search experiences.

https://www.rso-consulting.com/services/ai-search-optimization/

04/29/2026

🌍 Making It Easy for Customers to Find You — For 20 Years and Counting. From San Francisco to six time zones around the world, we help brands be discoverable, memorable, and measurable. Here’s to longevity, innovation, and relentless curiosity. 📈🥂

04/22/2026

Your website shouldn’t just look good—it should work harder than your sales team.

From UX to performance, modern web design is about creating experiences that convert. At RSO Consulting, we build and optimize websites with data, not guesswork—so every click has a purpose.

✔ User-focused design
✔ Ongoing optimization & testing
✔ Built to support your marketing goals

If your site isn’t driving results, it’s time for an upgrade.

https://www.rso-consulting.com/services/web-development-services/

04/14/2026

Search has changed — and most brands haven’t caught up.

It’s no longer just about ranking on Google. Today, your audience is getting answers from AI tools like ChatGPT, Gemini, and more — often without ever clicking a link.

So the real question is:
👉 Is your brand showing up in those answers?

Our new AI Search Optimization service helps you:
✔ Show up in AI-generated responses
✔ Build authority across platforms
✔ Track your brand’s AI visibility, sentiment, and share of voice

If you’re still focused only on traditional SEO, you’re missing a big piece of the puzzle.

https://www.rso-consulting.com/services/ai-search-optimization/

04/07/2026

Search is changing—fast.

It’s no longer just about ranking on Google. It’s about being the answer in AI-driven results.

So what’s the difference between SEO and AEO?

👉 SEO helps you get found
👉 AEO helps you get chosen

If your strategy only focuses on one, you’re already behind.

Read the breakdown and what it means for your marketing.

Discover the key differences between Search Engine Optimisation and Answer Engine Optimization and how to build a strategy that wins on both.

03/26/2026

RSO Team Member Spotlight ~ Sheila Hart-O’Connor

"I began working with RSO early in my freelance copywriting career when the biggest shift in our industry was mobile users taking over desktop. That was 2012. Fast forward to 2026, and we are experiencing the biggest disruption of all: AI. It’s been the experience of a lifetime to grow and work with the best-of-the-best in analytics and marketing here at RSO all these years."

03/19/2026

AI SEO Has New Rules — Track These Metrics, Not Rankings 👇

Traditional SEO numbers are old news — AI‑powered search is a different game. Learn the 4 core metrics every brand must track across LLM platforms like ChatGPT, Gemini, Perplexity and Copilot:

🔹 Brand Mentions
🔹 Citations (yes — links still matter!)
🔹 Sentiment of AI responses
🔹 Share of Voice vs competitors

Know what AI sees — not just what Google ranks. Read why this matters for your visibility in 2026.

Ready to measure what actually moves the needle in AI search? 👇

Track AI SEO performance with the 4 metrics that matter most: brand mentions, citations, sentiment, and share of voice across ChatGPT, Gemini, and more.

03/10/2026

Your marketing data is trying to tell you something. The question is… are you listening? 📊

Clicks, conversions, bounce rates, campaign spend — behind every metric is a story about how your customers discover, evaluate, and choose your brand.

At RSO Consulting, we help companies turn raw numbers into real strategy — uncovering insights that drive smarter decisions and measurable growth.

Because good marketing isn’t guesswork. It’s data with direction.

👉 What story is your data telling today?

https://www.rso-consulting.com/about-us/