inPowered

inPowered Every Impression, Curated by AI for Your Outcome inPowered AI is sell-side AI for media outcomes that drives performance from within the exchange.

Our machine learning models activate programmatically via PMP, optimizing every impression in real time based on high-signal contextual, publisher, and performance data. Founded by Peyman and Pirouz Nilforoush, inPowered AI is reshaping how programmatic campaigns are executed. Backed by leading investors and integrated with partners like Index Exchange, we’re advancing AI decisioning on the sell s

ide, delivering measurable lift across outcomes including brand lift, search lift, customer value, attention, and engagement.

Some years feel incremental.2025 felt like a turning point.It was the year sell-side AI stopped being a theory and becam...
12/23/2025

Some years feel incremental.
2025 felt like a turning point.

It was the year sell-side AI stopped being a theory and became something the industry actually relies on - and that’s because of the people in these photos.

Behind the scenes, our team spent the year operating real-time AI decisioning at scale, turning AI PMPs into something buyers can depend on and publishers can trust, and proving that better outcomes come from better decisions at the source.

We’re incredibly thankful to our partners at Index Exchange for helping push this from innovation to infrastructure, and for being true collaborators along the way.

Most of all, we’re proud of the team that made this feel normal - not experimental. That takes craft, discipline, and a lot of trust in each other.

2026 is the year custom AI-curated supply becomes the standard operating model for programmatic.

We’re grateful for this team, thankful for our partners, and excited to keep building what’s next together!

Excited to share that inPowered AI, the leading sell-side Al decisioning platform, is now the fastest-growing containeri...
10/22/2025

Excited to share that inPowered AI, the leading sell-side Al decisioning platform, is now the fastest-growing containerized solution on Marketplaces since its launch!

This milestone reflects how quickly agencies and brands are embracing on-exchange Al - bringing intelligence directly into the auction to maximize outcomes.

By running our models directly inside the exchange, we’re unlocking performance gains that were never before possible - driving higher efficiency, full transparency, and measurable outcomes on every single impression.

Huge thanks to our incredible teams at inPowered AI and Index Exchange, our amazing clients, and our friends and advisors who’ve believed in this vision from day one.

Special shoutout to Gokul Rajaram, Bill Wise, Jim Payne, Ari Paparo, Andrew Casale, Paul Zovighian, Mayuran Yogarajah, Caley Lewis, and so many others who’ve helped shape what we’re building.

The momentum is real and it’s only accelerating 🚀

👉 Read the full story at the link in our bio

Excited to share that inPowered AI, the leading sell-side Al decisioning platform, is now the fastest-growing containeri...
10/22/2025

Excited to share that inPowered AI, the leading sell-side Al decisioning platform, is now the fastest-growing containerized solution on Index Exchange Marketplaces since its launch!

This milestone reflects how quickly agencies and brands are embracing on-exchange Al - bringing intelligence directly into the auction to maximize outcomes.

By running our models directly inside the exchange, we're unlocking performance gains that were never before possible - driving higher efficiency, full transparency, and measurable outcomes on every single impression.

Huge thanks to our incredible teams at inPowered AI and Index Exchange, our amazing clients, and our friends and advisors who've believed in this vision from day one.

Special shoutout to Gokul Rajaram, Bill Wise, Jim Payne, Ari Paparo, Andrew Casale, Paul Zovighian, Mayuran Yogarajah, Caley Lewis, and so many others who've helped shape what we're building.

The momentum is real and it's only accelerating 🚀

👉 Read the full story here:

inPowered AI becomes the fastest-growing solution on Index Marketplaces since launch, leading the shift toward on-exchange, sell-side AI decisioning.

The inPowered AI crew is packing our bags for Advertising Week New York! 🗽 ✨ From October 6–9, you’ll catch us talking a...
10/01/2025

The inPowered AI crew is packing our bags for Advertising Week New York! 🗽 ✨

From October 6–9, you’ll catch us talking all things AI, programmatic, sell-side decisioning and probably having a little too much fun while we’re at it 😉 .

Repping the team this year:

 🙌

 🙌

 🙌

 🙌

Headed to ? Let’s grab a coffee, a cocktail, or just swap ideas on the future of advertising. Hit us up!

No-one:Kobe: Log off humans, it’s long weekend time 🐾 ☀️ Happy Labor Day Weekend from our team (& one very good-looking ...
08/29/2025

No-one:

Kobe: Log off humans, it’s long weekend time 🐾 ☀️

Happy Labor Day Weekend from our team (& one very good-looking pup) to yours!

When people ask what makes us different, yeah - we’ve got the tech. But the real magic? It’s the crew.Authentic, passion...
08/05/2025

When people ask what makes us different, yeah - we’ve got the tech. But the real magic? It’s the crew.

Authentic, passionate, and lowkey a good time 24/7. Here’s a little peek at the humans behind the machine!

Started the week in Toronto with cocktails, laughs, and top-tier dance moves. Nothing beats getting this crew together! ...
07/25/2025

Started the week in Toronto with cocktails, laughs, and top-tier dance moves. Nothing beats getting this crew together! Cheers to team vibes🥂🍹

We’ve got some awesome new teammates on board. Say hello to Leticia T. and Mateus Fuchs! 🎉👩‍💻 Leticia joins us as a Fron...
06/18/2025

We’ve got some awesome new teammates on board. Say hello to Leticia T. and Mateus Fuchs! 🎉

👩‍💻 Leticia joins us as a Frontend Developer, bringing her eye for design and love for clean, intuitive interfaces.

👨‍💻 Mateus is our new Backend Developer, already diving into the code and helping us scale what’s under the hood.

We’re so excited to have them both on the team. Welcome to the inPowered AI crew! 💙

🎉 We’re headed to Cannes Lions!The inPowered AI leadership team will be on the ground in Cannes from June 16–20, joining...
06/10/2025

🎉 We’re headed to Cannes Lions!

The inPowered AI leadership team will be on the ground in Cannes from June 16–20, joining global innovators to discuss the future of media and AI.

If you’re interested in how AI decisioning is transforming programmatic from the sell side out, let’s connect.

Looking forward to great conversations, bold ideas, and building what’s next.

Happy Friday from our Product & Design team who recently got together in Argentina 🇦🇷🎉!    😋
05/30/2025

Happy Friday from our Product & Design team who recently got together in Argentina 🇦🇷🎉! 😋

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425 2nd Street
San Francisco, CA
94107

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