Gumas

09/02/2025

To our incredible clients, partners and community: thank you for being part of the Gumas story. For decades we have been proud to champion Challenger Brand Marketing® and to stand alongside the brands who dared to compete bigger.

As we begin a new chapter with the Commit Agency we want to assure you that nothing changes about the dedication, creativity and results you have come to expect from our team. Together with Commit we are stronger than ever and excited for the future ahead.

This channel will no longer be active after December 1, 2025 so we invite you to follow along with us at Commit Agency to see what is next. The best is still to come and we cannot wait to share it with you.

07/04/2025

Happy 4th of July from Gumas Advertising. 🇺🇸

06/24/2025

Gumas CEO John Gumas joined E‑Coffee with Experts to talk about how challenger brands can outsmart - not outspend - their competition. From AI to emotional storytelling, John shares insights that every underdog brand should hear. ☕💡

Watch now:

With over 40 years in the industry, John explains why most businesses waste money on the wrong strategies, and how the right message can be your biggest competitive edge.

06/02/2025

Happy Pride Month from the Gumas team! 🏳️‍🌈

05/26/2025

On Memorial Day, we invite you to join us in taking a moment to remember and honor those who made the ultimate sacrifice for the Nation.

05/12/2025

Print isn’t dead—it’s evolving. In a world dominated by digital, there are still smart, strategic reasons to include print in your marketing mix. Here's why it still matters: https://bit.ly/gumas-print

05/11/2025

Happy Mother’s Day from all of us at Gumas! 💐 Today we celebrate the strength, love, and endless inspiration that moms bring to our lives—at home, at work, and everywhere in between. Thank you for all that you do.

05/09/2025

Outspent doesn’t mean outmatched. 💡 John Gumas joined the Mastering Medical Device podcast to share how Challenger Brand Marketing® helps brands compete—and win—against bigger budgets. Listen in: https://www.masteringmedicaldevice.com/episodes/gumas

05/07/2025

"Do everything you can to get into the shoes of your prospective customers. That’s the best way to be sure that your advertising is speaking to the right people." John Gumas, Marketing Smart. Download the full book at https://bit.ly/challengerbrandmarketing

05/05/2025

¡Feliz Cinco de Mayo! 🎉 From all of us at Gumas, have a safe and festive Cinco de Mayo! 🌮🎶

05/02/2025

Credit Unions: You’re not the underdog—you’re a Challenger Brand. 💥 Shift your marketing focus to what truly sets you apart from the big banks. Here's how the Challenger Brand mindset can transform your strategy: https://bit.ly/3SAP9xC