Collectively

Collectively Our approach to influencer marketing is designed for full-funnel impact. In 2020, we were acquired by The Brandtech Group (formerly You & Mr Jones).

We help you navigate the ever-evolving social landscape with the best technology, talent, and ideas to deliver results across the entire customer journey. In 2013, co-founders Ryan Stern and Alexa Tonner launched Collectively with a single vision—to offer brand marketers a more successful way to communicate through influential voices on social media.

04/16/2026

Team is celebrating the brand’s launch of the Scalp Collection, and creators are here for it! 💜

04/15/2026

When the product is this good, a standard drop won’t cut it. Silk Press In a Bottle deserved its moment...so we gave it one. 🎙️

We partnered with on Silk Press Conference, a mock press conference built for the culture. Law Roach — the Image Architect himself — held court while Clarke Peoples, Kirah Ominique, Masai Russell, and Serena Page brought the receipts. Four influential creators who spoke one undeniable truth: the press is here to stay.

Shoutout to the full 💚SheaMoisture team 💚and our partners at and for your hard work in bringing this to life.

04/13/2026

Growth only comes from discomfort. That’s the philosophy Lena () carries into everything, from her workouts, her content, and her career. We caught up with her after our creator panel with last month for a quick tiny mic moment. She broke down the framework quietly reshaping how she moves through the world – the difference between internal and external worth.

For Lena, external worth is the job title or the income. Internal worth is confidence, identity, the stuff that stays when everything else shifts. She used to chase the external. Yet, it wasn’t until she started building from the inside out that the goals actually started to mean something.

Thank you for chatting with Collectively, Lena! 💛

04/13/2026

Our Senior Producer Alice Oh caught up with Sarah Fennel () in a tiny mic moment after our creator panel with . Sarah’s been creating since 2010 and building one of the most visually iconic food brands on the internet. This year, Sarah is committing to less chasing, more choosing, and more intention. She’s trading the perfectly polished frame for the in-between moments and what’s real. In the Year of the Fire Horse, sometimes the boldest energy is knowing exactly where to put yours. 〰️

Thank you for the reminder, Sarah! 💛

03/06/2026

In moments that challenge us, we come back to what grounds us. Meet The Collectively Code, our five enduring principles that make us, us.

We’re in this together 💛
Do the right thing ✔️
Make it amazing ✨
Step up 🪜
Stay curious 📚

03/04/2026

In more great news....Our Chief Innovation Officer, Natalie Silverstein, has been selected to ’s AI Power 50 list! 🤖This past year, she launched 〰️Chorus 〰️ built on Jellyfish’s Share of Model, to intentionally shape creator strategy based on what LLMs are surfacing about brands – influencing those results to lift AI-perceived strengths or address weaknesses. Natalie’s AI-centric tech transformation positions Collectively to keep winning in the era of AI.

Congrats, Natalie!

03/03/2026

Our Co-Founder and Chief Operating Officer, Alexa Tonner, has been named one of ’s inaugural Architects of Culture⚡️ Honorees! Everyday she shows up to work championing the simple belief that when teammates feel seen and heard, they can do the best work of their careers. Cheers to you, Alexa!❤️‍🔥

02/18/2026

Camp Collectively, our annual three-day IRL summit, won Best Experiential Program for Employees at the Worklife Awards this year.

IYKYK, Camp is our reset moment. Programming reflects where we’ve been, where we are, and where we’re headed. It’s how we invest in our team, stay connected as we grow, and remember they why behind why we do this work together.

Can’t wait for Camp Collectively 2026 🏕️

02/05/2026

“Real beauty always breaks through. Royalty can be found in those who wear their truth like a crown.” 👑

This was a special one. Collectively partnered with to cast the hero creators featured at the heart of the x collaboration and social-first campaign “Let Them Talk,” in partnership with and . The collaboration celebrates women who express their real beauty with confidence, timed to Bridgerton Season 4 and the launch of the Dove x Bridgerton limited edition collection. The Talk of the Ton, indeed. 💜

11/20/2025

🎓 Loved seeing our very own Gabrielle, Senior Manager of Business Development at Collectively, connect with the next generation at FIT’s Publicity Workshop with Professor . Gabrielle gave students an inside look at building trusted relationships in creator marketing and shared her thoughts on what it takes to launch a fulfilling career in this evolving space. 🌀

Some takeaways (we took notes!) 📝

Plan with purpose: Hard work takes time, patience, and planning. Trust the process and stay open to growth along the way.

Build together: Collaborate with intention and support your peers to achieve success together.

Stay curious: Keep learning, stay open-minded, and find inspiration in the world around you (one of our core values at Collectively).

Believe in yourself: You know your strengths better than anyone, so trust your voice and stand confidently in what you believe

Can’t wait to see where these bright minds take the creator economy next!

11/18/2025

Collectively x Dove bringing the magic to Brandweek 🪩

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