Noise 13 Design

Noise 13 Design Noise 13 crafts impactful brand systems focused on the food industry ecosystem and Certified B Corporations. Female founder. Partner in growth.

Noise 13 crafts impactful brand systems focused on the food industry ecosystem and those with BCorp values. For more than 20 years, we’ve worked with clients from across the food ecosystem – from CPG to food tech, restaurants to biomaterials. From brand strategy and naming to designing unique identity systems and experiences, we bring your brand to life online, on the shelf, and IRL.

Pleasure Minus the Guilt: IndulgeMost “better-for-you” frozen treats look the same — soft pastel colors, quiet packaging...
09/17/2026

Pleasure Minus the Guilt: Indulge
Most “better-for-you” frozen treats look the same — soft pastel colors, quiet packaging, whispering their virtues. Yeah Baby! Ice Cream does the opposite. It’s loud about being healthy, fun and delicious. Loud colors, pop art energy, a big blue-lipped mouth. Nothing about it says “plain healthy treat.” It says “pick me up.” 🔗Link in bio to see the full case study on our website.

Pleasure Minus the Guilt: Indulge Most “better-for-you” frozen treats look the same — soft pastel colors, quiet packagin...
09/16/2026

Pleasure Minus the Guilt: Indulge
Most “better-for-you” frozen treats look the same — soft pastel colors, quiet packaging, whispering their virtues. Yeah Baby! Ice Cream does the opposite. It’s loud about being healthy, fun and delicious. Loud colors, pop art energy, a big blue-lipped mouth. Nothing about it says “plain healthy treat.” It says “pick me up.”

09/15/2026

September Top 13: What’s Inspiring Us
Every month we curate things we love, but this month we’re sharing the campaigns, objects, typefaces, collabs, and random things that are actually on our mood board right now. The stuff that’s making us think, laugh, and design a little differently.

Get the previous lists, link our bio to our Substack and Top 13

Pulling the mark forward. Clif Family Winery & Farm ’s logo and w**e labels just got a refresh. Same bike cog, same Cali...
08/17/2026

Pulling the mark forward. Clif Family Winery & Farm ’s logo and w**e labels just got a refresh. Same bike cog, same California warmth, more confident and contemporary. We evolved a familiar mark into a stronger signature in a crowded category while preserving the spirit that made the brand worth evolving in the first place, positioning Clif for the future. It’s a fresh yet recognizable expression of who they are. Read the full case study on our website.

Races used to just be races. Now they’re the whole trip. New city, a bib, a medal, and brands figuring out how to become...
07/17/2026

Races used to just be races. Now they’re the whole trip. New city, a bib, a medal, and brands figuring out how to become part of the experience. Nike’s handing out soup in Guangzhou. Adidas built a recovery hotel at the London Marathon. Link in bio to read the whole article on our Substack.

Beyond the blue and white, two new color palettes inspired by summer in the Peloponnese. Link in bio to our Substack.   ...
07/16/2026

Beyond the blue and white, two new color palettes inspired by summer in the Peloponnese. Link in bio to our Substack.

Part 4 — The New Ingredients: Adding for impact, not noise. Part 4 of The Brand Pantry Audit is live on Substack — where...
07/15/2026

Part 4 — The New Ingredients:
Adding for impact, not noise. Part 4 of The Brand Pantry Audit is live on Substack — where is your customer’s expectation outpacing your brand experience? Link in bio.

07/14/2026

July Top 13: Summer Party Themes to Steal This Season 🎉The 4th has come and gone, but the best summer parties are still ahead. This month we’re serving up 13 themes to inspire your next gathering — whether it’s an intimate tomato dinner, a tropical takeover, or a campfire on the beach. Consider this your summer party playbook.

Get the previous lists, link our bio to our Substack and Top 13

Part 3 — The Expired: Stop hoarding brand debt. Part 3 of The Brand Pantry Audit is live on Substack — what got you here...
06/23/2026

Part 3 — The Expired:
Stop hoarding brand debt. Part 3 of The Brand Pantry Audit is live on Substack — what got you here is now actively confusing your customer. Link in bio.

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San Francisco, CA

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+14159571313

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