Custom Legal Marketing

Custom Legal Marketing Search engine marketing and design strategies that generate new leads. Exclusive partnerships. Custo We believe in personal meetings. Dedicated account managers.

Custom Legal Marketing is the first-class cabin of the marketing industry. We are not afraid to commit to just one law firm in a practice area in each city we serve. If you demand a meeting with your entire marketing team, everyone from creative to content development is ready to listen and ready to answer your questions. Because we are on your team. All of us. The Custom Legal Marketing brand is

new. The performance tracking center (CLM Lounge) is new. But Adviatech and the team behind Custom Legal Marketing is not. We are a solid, profitable company ready to deliver a better, more effective online marketing experience. We are ready to deliver more clients. We are ready to build a custom relationship with your firm. Because custom always feels better.

It’s the End of Law Firm SEO As We Know It (And I Feel Fine)
06/04/2026

It’s the End of Law Firm SEO As We Know It (And I Feel Fine)

On May 19, Google announced on stage at its I/O conference that the search box you have used for the last 25 years is going away. They called it the biggest

How Law Firms Can Leverage AI for Competitive Intelligence and Better Decision Making
06/03/2026

How Law Firms Can Leverage AI for Competitive Intelligence and Better Decision Making

Traditional competitor tracking and analysis rely on identifying and reacting to past trends, and no longer prepare a law firm to compete in a continuously fluctuating search environment.

Is word count really a ranking factor for law firms?
05/14/2026

Is word count really a ranking factor for law firms?

The general assumption in law firm SEO for at least the last decade has been that longer content ranks better. And to be fair, there is enough surface-level

Your Law Firm's Reputation Is Now A Ranking Factor
05/11/2026

Your Law Firm's Reputation Is Now A Ranking Factor

You can't just report on rankings and traffic anymore. You need to be building and maintaining what I'd call reputation infrastructure.

Custom Legal Marketing Adds ChatGPT Ads to Sequoia AI Marketing Platform
05/07/2026

Custom Legal Marketing Adds ChatGPT Ads to Sequoia AI Marketing Platform

San Francisco, California - Custom Legal Marketing, the law firm SEO and marketing agency serving law firms nationally, today announced that ChatGPT Ads

Law Firms Can Now Sign Up as Advertisers on ChatGPT
05/06/2026

Law Firms Can Now Sign Up as Advertisers on ChatGPT

OpenAI announced today that any business in the United States can sign up to advertise directly inside ChatGPT through a new self-serve Ads Manager. While

Here are some of the lies you’re being told by SEO companies that are selling vanity metrics and not results.
04/29/2026

Here are some of the lies you’re being told by SEO companies that are selling vanity metrics and not results.

If you're the managing partner or marketing director of a law firm, you know what spam looks like. Probably this week (or today) some SEO company you've never

Canva Create wrapped last week in L.A. We sent two senior designers to learn what Canva AI 2.0 actually does and which p...
04/24/2026

Canva Create wrapped last week in L.A. We sent two senior designers to learn what Canva AI 2.0 actually does and which pieces look useful for easing the design bottleneck most law firms run into.

Canva’s 2026 Canva Create interactive conference took place on April 16 at SoFi Stadium in Los Angeles. Since our team uses Canva for several design and

AI Overview Ranking Signals vs. Google Search: One Search Box. Two Ranking Systems.
04/21/2026

AI Overview Ranking Signals vs. Google Search: One Search Box. Two Ranking Systems.

Google is running two ranking systems behind one search box, and most law firms are only optimizing for one of them. For the past eighteen months, the

WordPress 7.0 has a shared AI infrastructure layer that every plugin and theme component can plug into. And that's the t...
04/13/2026

WordPress 7.0 has a shared AI infrastructure layer that every plugin and theme component can plug into. And that's the tip of the iceberg.

WordPress 7.0 is the most consequential update to the platform that powers 43% of the internet in years. With 7.0, WordPress has been rebuilt from the inside

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