12/22/2021
Think about it, what is a major factor in purchasing in 2021? Trust.
Where does trust come from? Often for buyers, it is the establishment media that issues such trust.
Like when you read about a new local restaurant in the Wall Street Journal you decide it must be worth trying. Why? Because WSJ said so. They’ve passed their credibility on to the establishment.
In turn, the restaurant might frame the article and put it up on their wall prominently, so guests will see it and become excited to try the place.
The reward for the restaurant pursuing and agreeing to an interview is this increased business it offers through credibility.
This credibility could be leveraged further for entering into the mail-order business or grocery stores for a signature product. Customers and vendors might be more willing to take a risk on the product because it was featured in a national credible publication.
Not just for small businesses, but non-profits too.