Karen Sowa, Marketing + Design

01/27/2022

: Actual footage of me on my first sales call. ☎️
Don't mind the analog phone; we didn't have iPhones yet in the '80s. 😹

What traits did you have as a kid that you still use today?
I've always gravitated towards sharpening my communication design skills, although I had no idea what that phrase meant when my mom snapped this picture. 🙃

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📢 OPPORTUNITY ALERT:
Do you need extra support with , production, or ? I can help! I bring over 12 years of experience to support your communication efforts.

I have availability for a new client starting March 3rd. DM me or reach out on my website to schedule a free consultation to explore if we're a good fit for each other. Click here for a full menu of my services: https://bit.ly/3KSeSfF

❤️, Karen

05/21/2020

My background is in and I’ve applied that foundation to build a career in . Behind the stats, the infographics, and the blog posts, however, I am an at heart.

When I was a kid, I didn’t know I would gravitate towards B2B marketing, but I did have a natural desire and drive to create art to express myself.

I painted on everything I owned, hung pictures on -literally every- surface of my room (sorry mom), doodled my class notes, and set up elaborate photoshoots w/ my friends.

As I’ve grown my career, hindsight has opened up how the artist in me is my own most powerful asset and inspiration.

Making art is a HUGE stress reduction for me. It helps me work out processes and theme communication - skills I use every day when I’m working with organizations and clients to work out their own strategies.

What personal activities help you strengthen the skills you call on to make a difference at work? Leave a comment below.

- Some of you have asked me about this painting of my cat in the back of our calls. I drew the design on Adobe , projected it onto a canvas, and finished it by hand with acrylic paint, shown in this time-lapse.

My background is in communication design and I’ve applied that foundation to build a career in . Behind the stats, the infographics, and the blog p...

05/04/2020

After over 3 years, my role was retired during layoffs due to the crisis impact.

While it’s a difficult time, I’m excited and optimistic about what the future holds. I'm exploring what the next best step is for me. If I've impacted you in anyway, I encourage you to reach out and connect!

I recently launched karensowa.com, a website I’ve been wanting to work on for years. I am excited to add a blog platform shortly to share my perspective on leadership and marketing. Stay tuned!

10/02/2019

💡🖥 Read my streaming story in this week's on the ZypMedia, Inc. blog! http://bit.ly/2ozQ0U6

Proud to be featured next to my teammates Amrita Hemdev and Tracey Allen. It is so interesting to see how the rise of has changed all of our viewing habits.

In this new Streamer Spotlight series, members of ZypMedia’s marketing team share their personal viewing behaviors and preferences for consuming content.

03/15/2019

I can’t believe it’s been two years already! Time flies! It’s been great to see Zypmedia grow.

02/06/2019

Found an old comp book from . I wonder why I studied comm design 🙈 👌🏼

12/18/2018

Exploring some new digital color palettes. New poster designs in the works. ❤️ 🎨

12/06/2018

Aman rocked the ML/OTT panel for Zypmedia at today! It’s really fun for me to see the industry-wide momentum building behind . By 2020, TV as we know it will have evolved to a new level that is all about choice and flexibility for the viewer, and targeting and attribution for the publishers and advertisers.

12/06/2018

As content providers continue to embrace innovation to get in front of viewer migration, it makes sense that traditional advertisers will adapt along side.

Great start to this morning. Stick around to see Zypmedia’s panel about ML and AI for !

10/30/2018

Excited to announce Zypmedia's series C funding! Find out more on how we're using the proceeds to innovate solutions, like for local markets on TechCrunch: https://tcrn.ch/2ABwbzq

I'm proud of our team for all the hard work that has gone behind this success. We're set up well for 2019!

Local advertising startup ZypMedia is announcing that it has raised $5.6 million in Series C funding. That’s relatively small amount of money for a Series C (the company had previously raised $6.9 million total, according to Crunchbase), but co-founder Aman Sareen said, “We had the oppo…