Adxcel AdXcel improves advertising performance by improving response rates for advertisers and driving revenue for publishers.

AdXcel’s patent pending Mobile Dynamic Creative Optimization technology (mDCO) maximizes conversion probability by dynamically generating the perfect ad creative in real time for each user from multiple rich ad elements. Our AdXcelerator Demand Side Platform builds upon the power of mDCO, adding Data Management and Real Time Bidding, providing a single solution for optimizing creative, audience and price to deliver a 2X lift in campaign performance.

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AdXcelerator, the first Demand Side Platform (DSP) to provide intelligent creative optimization with an integrated Data Management Platform for retargeting and look-alike modeling and Real Time Bidding for dynamic price optimization.

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