Traction

06/10/2025

If you'd like to connect with us there, drop us a line!

05/19/2025

Is your marketing team designed for the AI era? Is it time for a blank sheet of paper?

In an era where CMO credibility is under fire and marketing technology investments are increasingly scrutinized, marketing organization design helps companies accelerate growth and resource efficiency through the 4 Ps: People, Platforms, Partners and Process.

05/16/2025

In the throes of transformation? Of course you are.

Relax. We got you. Download our free Acceleration Roadmap for CMOs. It’s got powerful frameworks and is loaded with practical and actionable insights to help you redesign your marketing organization and harness the power of AI in video, SEO, measurement, performance, insight, content and more.

This is not just another consultancy sharing statistics for you to stick in a PowerPoint. It’s an actionable roadmap to transform your business.

In January, Traction and The Futureproof Project just dropped our groundbreaking 2025 AI Insights CMO Report. We believe it is the most comprehensive and practical resource on marketing with AI available today. The response has been so strong, we just published a Volume 2 with new case studies, new....

03/21/2024

Take a look into the world of generative AI with our latest article by Neil Cohen! Discover why 68% of marketers believe it's a game-changer for their organizations, yet 75% have faced security incidents. From deepfakes to privacy concerns, explore the risks and learn how to navigate this transformative technology responsibly. Read now:

Learn what can go wrong if you do not manage AI risk properly when applied to marketing.

03/12/2024

Missed our "Savvy Marketing in the AI Era" dinner with Shiv Singh? Check out our recap in this month's newsletter to see the key takeaways!

Our latest Futureproof Project event in San Francisco, "Savvy Marketing in the AI Era," was a profound exploration of how AI reshapes our understanding of marketing, innovation, and societal norms. I had the honor of sitting down with Shiv Singh, a vanguard in the intersection of marketing and digit...

02/20/2024

There are over 58,000 AI companies in the world today. How will you choose the right one to give you a competitive edge?

Learn to master AI Marketing—To outperform competitors, choose the right platform for the job.

01/24/2024

Incredible AI insights, love from the World Economic Forum with Viasat CMO Tara Sharp!

Tara Sharp, a member of The Futureproof Project, shares insights on AI from the WEF in Davos!

01/03/2024

Do you know what's funny to GenZ? Check out that and 8 other challenges CMOs will face in 2024!

With the rise of GenAI and all the hoopla around it, it’s hard for marketers to see the forest from the trees. We're poised for more turbulence and disruption than ever before. Here are nine of the biggest challenges CMOs will need to navigate in 2024.

12/19/2023

Exciting Insights on Autonomous AI Agents!

Dive into the future of AI with our latest blog post on Autonomous AI Agents. Discover how these intelligent systems are reshaping industries and revolutionizing the way we interact with technology. From cutting-edge applications to the potential impact on businesses, this read is a must for tech enthusiasts and industry leaders alike.

https://www.tractionco.com/insights/autonomous-ai-agents

12/07/2023

Our CEO Adam Kleinberg sat down with Cory Treffiletti for this Original Digital interview. Check it out!

https://youtu.be/PvoehJ2P0Ko?si=FNrdhhTe_HjEKG59

11/16/2023

Learn how to make AI happen in your marketing organization from The Futureproof Project AI think tank.