Next Steps Marketing

10/17/2024

Don’t miss this Friday’s rider First Awards!!! Register here!!!

Join San Francisco Transit Riders and Seamless Bay Area on October 18th to close out Transit Month by celebrating some of the people who have gone above and…

11/16/2020

Congratulations to our client, Alameda CTC! It was a pleasure to work with the Alameda CTC staff on their first virtual ribbon cutting event!
Video production by Karwanna Dyson of BigMouth Productions

08/08/2019

The perennial question answered - kind a'. Check out this system from Emma Email Marketing for finding out how you can determine the best time and day to send YOUR next email campaign. https://bit.ly/2yLrfpI

04/24/2019

Here's the skinny on which demographic groups use which platforms... and which platform is still leading the pack...

Adults in the US are still using YouTube more than any other social media: close to three-quarters of US adults use the platform, with usage high across demographic groups, according to a study from the Pew Research Center, which provides some updates on social platform usage. The following is a bri...

04/05/2019

There's a lot of things that SHOULD be in your toolkit for building your email list. This is NOT one of them.

HA! You say. Why state the obvious? I will simply say it's obviously done...

Marketers are always looking for ways to grow their contact list. But there’s one method they should forget about. Here are 5 reasons to never buy an email list for marketing.

02/27/2019

The perennial question answered - when is the best time to ###X?
Sprout Social conducted an analysis of Instagram posting times for their 24,000 customers. If you don't want to read the article (which is worth reading)

The winners are:

• Sunday: 10 AM – 2 PM CDT
• Monday: 11 AM – 5 PM CDT
• Tuesday: 5 AM, 9 AM – 6 PM CDT
• Wednesday: 5 AM, 11 AM, *3 PM CDT
• Thursday: *5 AM, *11 AM, *3 – 4 PM CDT
• Friday: *5 AM, 9 AM – 4 PM CDT
• Saturday: 11 AM CDT

* = particularly high levels of engagement

If a person posts to Instagram, but nobody's online to see it, does it make a sound? Read on to discover the best time and day to post on Instagram so your content can generate the most engagement.

05/02/2018

I've always heard it said in direct marketing that "ugly works". Marketo's recent take on text-only emails seems to support that is still the case - or at least boring works. What sez u?

https://blog.marketo.com/2017/07/html-text-emails-better.html?utm_source=marketo&utm_medium=email&utm_campaign=na&mkt_tok=eyJpIjoiTkdRMk1Ua3hNV1JqTlROaiIsInQiOiIrMFJMeGVFRmNyY2RpaVAzZEJIK1BKazFyUStFcVBjXC80c2lyek10V0NTYThOazl4T3JCblljMDBOdzRZeG51ZFNMUWV0cUtnM0d4cVwvUUdkc2tYOWJMNk0wV256TFwvM0Rja3BNVmxWbGMwVlhTTlZ0dnRXaHVETGNMbUJDbHRsSyJ9

01/24/2018

Good reminder from Target Marketing. Even in mobile this applies. Use it!

When it comes to email marketing, there are a million things you can optimize. However, there’s one marketers tend to forget about testing: preview text.

08/28/2017

Here's a test email marketers will love. Marketo found text emails perform better We suggest testing an HMTL (text only email) vs the standard text + images format http://bit.ly/2wdsOwj

08/25/2017

Size matters - find out how less is more when it comes to email subject lines.

There’s a lot of debate about the impact (or lack thereof) of subject line length in email marketing. The most important determinant of an email open may in fact be the sender, and research has also shown that preview panes are important. But with new data [download page] coming along from Yes Lifec...

08/21/2017

This short "case study" of user experience is a reminder that it is time to bring the direct mail practice of not giving the prospective subscriber too much to think about to your online new order pages. If you are offering more than 1 offer, A/B test a simple offer against that page.

I have this feeling we’re on the verge of an upswing in media. I say this every January, but this time I really mean it. Really. I do believe that there’s been a gradual shift in thinking by media owners and the general public, and we’re balanced on a tipping point. It’s become clear, in …