Linqia Linqia is the calm in the chaotic sea of influencer marketing. However, it’s a complex world to navigate.

Linqia is a full-service, tech-enabled platform that handles influencer campaigns for the world’s leading brands from creator selection to creative strategy to scale. We are a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as c

reative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence. We distill 1.5 billion data points down to answer who are the right influencers, what are the right social platforms, and what is the best combination of content to deliver the optimal business results. Combining proprietary technology with a data-driven methodology, our refined and tested process scales influencer marketing investments. A pioneer in the industry with over a decade of experience and backed by the industry's largest measurement suit, Linqia is trusted by more fortune 500 brands than any other influencer marketing company. We’ve partnered with over 650 brands — including McDonald’s, Clorox, Anheuser-Busch, GM, and Bayer — and run thousands of successful campaigns. We create long-lasting relationships with our clients and apply learnings from previous campaigns to drive ongoing success, regularly out-performing established benchmarks. Enterprise brands know that influencer activation is no longer a nice-to-have, but rather an essential piece of their marketing strategy. We take the guesswork out of the equation, ensuring the greatest experience for both our clients and their customers.

Structured playfulness is what we’re yearning for this summer in beauty. It’s another swell in the wave against the “Ins...
05/28/2026

Structured playfulness is what we’re yearning for this summer in beauty. It’s another swell in the wave against the “Instagram-face” era.

If you look closely at this week’s beauty trends, the throughline isn’t just about specific products (like blush or bronzer). It’s a continued shift in cultural mindset. Creators are setting the tone for a vibe that balances high-impact, aspirational aesthetics with an effortlessness that doesn’t take itself too seriously.

This week’s FYP is a chaotic masterpiece. Creators are glitching, becoming rockstars, flipping from sad to flirty. Digit...
05/22/2026

This week’s FYP is a chaotic masterpiece. Creators are glitching, becoming rockstars, flipping from sad to flirty. Digital culture moves fast, and this week’s breakout trends offer a fun look into the varied ways into engaging entertainment. There is a general through line: a balance of high-energy editing with authentic personality.

05/12/2026

There’s a new focus on soft intentionality. ☁️

It’s in the way we’re choosing “retro” comfort over “high-performance,” “sleek” activewear. It’s in the snacks we’re reinventing, and the hyper-specific hobbies we’re finally giving our time to.

Creators are taking the tools of today, from AI to protein-maxxing, and using them to create a world that feels a little more whimsical and a lot more like home.

Featuring creators and brands: .store, , , , , , , , ,

April was a fever dream for creator-led brand strategy. The shift from “influence” to “utility” is upon us, and we’re in...
05/07/2026

April was a fever dream for creator-led brand strategy. The shift from “influence” to “utility” is upon us, and we’re in the eye of the storm. 🌪️

Featuring headlines from: , , , , , , , , , and

Meet your favorite creator’s favorite creator (brought to you by your favorite brand’s favorite influencer marketing age...
05/06/2026

Meet your favorite creator’s favorite creator (brought to you by your favorite brand’s favorite influencer marketing agency). Known for her sophisticated NYC street style and “Facetime and Facemask” chats, Diana-May has cultivated one of the most engaged communities on social media.

But, what truly sets her apart is her heart. She’s been put on the earth to do “something great, something grand, something big.” When she’s not being a fashion icon, she’s channeling her big sister energy into giving out free advice and sharing fun stories.

We also love her presence on Substack, which delivers her “Tuesday Ten:” ten pieces under $10!

Packed weekend ahead? This week’s trends will prepare you no matter what you’ve got planned. Whether it’s staying in wit...
04/29/2026

Packed weekend ahead? This week’s trends will prepare you no matter what you’ve got planned. Whether it’s staying in with your fur baby, a picturesque walk, or cross-city urban hiking, creators are sticking with the theme of romanticizing their lives.

Beauty is evolving as a fine art. We’re moving past the basics again and stepping into a world where makeup and hair mee...
04/22/2026

Beauty is evolving as a fine art. We’re moving past the basics again and stepping into a world where makeup and hair meet sculpture. This week is all about trends that’re creating interesting shapes.

From sharp geometric edges to abstract silhouettes, creators want to stop blending in and start shaping up. Whether you’re feeling bold, sharp, or totally avant-garde, your look can be as dynamic as your mood.

Brands that borrow from the bold edges of modern beauty are the ones consistently making the cut.

Why follow a trend when you can design one?

socialmediatrends beautycreators

And we smile when we think of… all the trends we’ve had. This week’s top creator trends feature nostalgia remixes of thr...
04/16/2026

And we smile when we think of… all the trends we’ve had. This week’s top creator trends feature nostalgia remixes of throwback faves, like movies, food trends, memes, and video games.

We love that we’re seeing a continuation of trends that focus on appreciating life’s slower moments and adding a little whimsy to one’s day. Let us know: what’s making you smile today?

If you want to stay up-to-date on all things influencer marketing and social media strategy, give us a follow.

Is the clean girl dead? The anti-clean girl movement has been in swing for a while, but current trends have us wondering...
04/15/2026

Is the clean girl dead? The anti-clean girl movement has been in swing for a while, but current trends have us wondering… have we seen the last of her finally?!

At the very least, our beauty trends for this week might be enough to put a clean girl into a coma.

But why is this anti-clean girl movement coming to such a head now? This wave doesn’t aim to hate on clean girls, but, instead, it’s coming from a place of yearning, of a newfound zest for personal expression. Beauty creators want to feel something again. And audiences are exhausted from chasing perfection.

cleangirlmakeup messymakeup colorfulmakeup

Sabrina Carpenter blow-out. Beyonce full glam. Bleached brows. 2014 Coachella flower crowns. What do these all have in c...
04/09/2026

Sabrina Carpenter blow-out. Beyonce full glam. Bleached brows. 2014 Coachella flower crowns. What do these all have in common? Music, of course.

We know what we listen to influences our style, but it seeps into our beauty choices, too.

Creators know beauty isn’t only skin deep. It shows up in what we hear and what we see. It’s a whole feeling. Whatever music mood you’re in, it no doubt shapes how you do your hair, makeup –even your skincare routine.

Here’s a look at what the divas are up to at the intersection of music and beauty.

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