Linqia

Linqia Linqia is the calm in the chaotic sea of influencer marketing. However, it’s a complex world to navigate.

Linqia is a full-service, tech-enabled platform that handles influencer campaigns for the world’s leading brands from creator selection to creative strategy to scale. We are a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence. We distill 1.5 billion data points down to answer who are the right influencers, what are the right social platforms, and what is the best combination of content to deliver the optimal business results. Combining proprietary technology with a data-driven methodology, our refined and tested process scales influencer marketing investments. A pioneer in the industry with over a decade of experience and backed by the industry's largest measurement suit, Linqia is trusted by more fortune 500 brands than any other influencer marketing company. We’ve partnered with over 650 brands — including McDonald’s, Clorox, Anheuser-Busch, GM, and Bayer — and run thousands of successful campaigns. We create long-lasting relationships with our clients and apply learnings from previous campaigns to drive ongoing success, regularly out-performing established benchmarks. Enterprise brands know that influencer activation is no longer a nice-to-have, but rather an essential piece of their marketing strategy. We take the guesswork out of the equation, ensuring the greatest experience for both our clients and their customers.

Don’t get lost!NAMLS is going to be jampacked with lots of change-driving conversations around innovative marketing stra...
09/25/2026

Don’t get lost!

NAMLS is going to be jampacked with lots of change-driving conversations around innovative marketing strategies, emerging trends, and dynamic case studies. But, don’t get lost in the sauce! If you’re wondering what stages Linqia will be on during a busy three days, we’ve put together a guide.

Good luck keeping up with kbendes, Chief Strategy Officer, and Brooke McAlinden, Lead Brand Partner, as they zip around! And make sure to keep an eye out for Eric Warddrip, Linqia’s VP, Brand Partnerships, and Allison Talamantez, Linqia’s Senior Brand Partner, who will also be in attendance and able to answer all of your influencer marketing questions. Phoenix, see you soon! ✈️

This week’s beauty trends are a hodgepodge of a throwback trend, a delicious manicure, a fun twist on a game, and silly ...
09/24/2026

This week’s beauty trends are a hodgepodge of a throwback trend, a delicious manicure, a fun twist on a game, and silly new sounds, making this week’s feed a full-on sensory overload in the best way possible.

It’s time to switch up your perspective. This week’s trends feature creator content formats that are all about adding a ...
09/23/2026

It’s time to switch up your perspective. This week’s trends feature creator content formats that are all about adding a new lens to our outlooks on, well, everything and anything. The creative ability to lend new framing, new sounds, and new looks to everyday moments is why we love creators so much!

So, maybe it’s time to try out a horizontal GRWM or imagine your friend group as a vibrant cast of characters harboring steamy secrets.

09/18/2026

Quick –name something you can see, hear, smell, taste, and touch! This week’s trends appeal to all of the senses, adding a little treat to your feed and a little more personality to your favorite creators.

We’ve rounded up our top formats this week that spark a little curiosity and playfulness for creators and brands alike.

We love a good celebration, particularly when creators are involved! So, this Hispanic Heritage Month, we wanted to take...
09/18/2026

We love a good celebration, particularly when creators are involved! So, this Hispanic Heritage Month, we wanted to take time to celebrate the vision, voice, and multiplicity of Hispanic creators who are making waves in our community today across cultures, platforms, and niches. We’re spotlighting a few fantastic Hispanic creators who are shaping the online landscape.

What makes Millennial makeup, Millennial? A 2020 The Cut article describes the Millennial aesthetic as consisting of “ch...
09/17/2026

What makes Millennial makeup, Millennial? A 2020 The Cut article describes the Millennial aesthetic as consisting of “chatty positivity”, favoring “blank, clean surfaces,” and reports that it’s “casual, friendly, and impersonal.” 

To be clear, this describes a style associated with the matured Millennial. For our purposes, let’s think of the Millennial aesthetic as something currently or recently popular amongst Millennials or something a Millennial would look upon nostalgically—a look or fad they may have taken part in during their youth and can remember. 

So, what’s up with Millennial makeup trends? Well, two things: recency nostalgia (think recency bias + nostalgia), and consumer coming-of-age.

According to Numerator, Millennials control more than a fourth of US consumer spending across CPG, general merchandise, and QSR. Also according to Numerator, nostalgia is a hugely powerful purchase driver for Gen Z.

Millennial-focused trends appeal to the large force of Millennial consumers, while providing nostalgic appeal that younger generations can easily find a cultural touchpoint for. So, to answer The Cut’s question, “Will the Millennial aesthetic ever end?”, yes, but not anytime soon. 

Go ahead and brush off your Bumpit, put your Clinique Black Honey lipstick in your bag, and tightline that eyeliner!

Featuring content from: R I A N N A t Klaudia Kara-Jianna | beauty creator Troy LaPersonerie Nicole Story Dent • Relatable Millennial + Momhood Content •Chara | Millennial Mama• Matilda Djerf Jess | Makeup • Tutorials Gabbriette Vogue Adria payton Alyssa Anselmo  Wellington Makeup Artist TANIELLE JAI Makeup Artist News18.com

09/11/2026

Can you smell it?

This week’s creator trends reflect how audiences are actively seeking deeper connection, personal agency, and nostalgic comfort—for better or for worse. Whether through overdue second acts or our own personal funk, creators are finding whole new ways to leave people spellbound.

Trends that speak to the connections between pop culture commentary and the evolving ways we navigate intimacy, self-empowerment, and our day-to-day are the ones at the top of our feeds right now.

Welcome to beauty law school. This week’s beauty trends cover the art of intentional, rule-backed aesthetics and how we ...
09/11/2026

Welcome to beauty law school. This week’s beauty trends cover the art of intentional, rule-backed aesthetics and how we break—or bend and snap—them!

Formulas and guidelines are an invisible thread connecting precision perm chemistry, hair shade-matching, Lana-lyric led transformation, and tactile, glassware-inspired nails.

As beauty culture becomes increasingly research driven, new beauty trends push toward a renewed interest in aesthetic literacy, where understanding the chemistry, color theory, and design lineage behind a look is half the appeal.

Whether it’s stepping up your love life game, channeling your inner witchy sisterhood, or manifesting your dream reality...
09/10/2026

Whether it’s stepping up your love life game, channeling your inner witchy sisterhood, or manifesting your dream reality, modern romance is heavily interconnected with online ecosystems and trends. From long-awaited sequels to straight-up everyday sorcery, we’re finding entirely new ways to fall under each other’s spell—or repel those we want to attract. This week’s creator trends cover a lot of ground in the realms of relationships, magic, and sequels!

This week’s trends are making us hungry! Forget what you were told as a kid, creators are playing with their food–and we...
09/02/2026

This week’s trends are making us hungry! Forget what you were told as a kid, creators are playing with their food–and we love it! Food can bring us comfort, take us on an adventure, and help us feel creative.

Fall is coming, whether you’re in denial about it or not, and with it comes a slew of comfy food-centered creator trends that our feeds are filling up on.

Keep up with us to be in the know on all things influencer and social media strategy! 🫶

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