Kana

09/24/2026

If you missed our session with The Marketing Millennials, the replay is up.

An hour on building your first marketing agent, what tends to break when you do it yourself, and how to make the ROI case when someone asks. Practical, specific, and full of things people have learned the hard way.

Watch here:

Field Guide to Marketing Agents | Webinar Replay

09/23/2026

ICYMI, yesterday we announced that TIME partnered with Kana to deploy two of our agentic marketing applications across its advertising and sales organizations: Campaign Orchestrator, which continuously monitors delivery, pacing and performance across every live campaign, and Media Proposal Generator, which turns inbound RFPs into structured, inventory-aware proposals in minutes rather than days.

"Modern publishing isn't just about content anymore. We're excited to be proving out what agentic media actually looks like by dramatically augmenting and accelerating our core business processes," Mark Howard, Chief Operating Officer at TIME

Read the full announcement: https://na2.hubs.ly/H07Z4SZ0

Kana, the agentic marketing platform founded by the team behind Krux (acquired by Salesforce) and Rapt (acquired by Microsoft), today announced that the glob...

09/22/2026

The next frontier in marketing technology isn't another point solution. It's an operating layer, an enterprise-grade system that provides loosely coupled AI agents that work with the tools you already have, learns from your data continuously, and coordinates action across channels in real time.

If you missed Vivek's August presentation at Ai4 on why marketing needs "a nervous system," and what really counts as agentic marketing you can now watch the entire replay here: https://na2.hubs.ly/H07N5KX0

Vivek Vaidya - Chief Technology Officer, Kana presents "Your Martec...

09/22/2026

A century-old media brand just showed the industry what agentic AI looks like in production.

TIME has published continuously through the advents of television, cable, digital and social. Now they're applying that same instinct for reinvention to their own sales and ad operations infrastructure, with agents working inside guardrails their teams tightly and directly control: budget limits, pricing and brand guidance, and approval thresholds that decide when an agent acts on its own and when it escalates to a human.

"So much of the focus on deploying AI in marketing tends to emphasize flashier use cases, but the organizations seeing the most economic upside are those like TIME who are using AI to reinvent internal processes that drive measurable top-line growth, collapse cost, and augment knowledge work." Tom Chavez, Co-Founder and Kana CEO.

Read the full announcement: https://na2.hubs.ly/H07Z4SC0

Kana, the agentic marketing platform founded by the team behind Krux (acquired by Salesforce) and Rapt (acquired by Microsoft), today announced that the glob...

09/21/2026

Placing the entire responsibility for AI adoption across all company functions on a single chief AI officer is not scalable. While these officers are playing a critical role in driving the agenda and ensuring AI literacy within a company, they will lack the deep domain-specific knowledge required for successful AI adoption within every department.

In this video from our recent Agentic Divide series, Tom and Vivek discuss how important it is for the CMO to partner with the Chief AI Officer (CAIO), leveraging their own domain expertise to define use cases, structures, and centers of excellence that serve the company's goals.

Check out their discussion to learn more about what Tom and Vivek are recommending CMOs do to ensure they have. a seat at the table as their company evaluates new AI technologies:

This video explores the organizational dynamics of ownership regard...

09/17/2026

Thanks to https://na2.hubs.ly/H07RM5V0 for citing our research from the Agentic Divide report in their recent article about who owns AI agents after they ship.

ICYMI, Kana surveyed 225 senior leaders at large U.S. enterprises in May. About 40% of those leaders say the chief AI officer should own agentic marketing. Among AI leaders, it’s 52%. As MarTech put it, "Marketing executives pick their own function or a shared model. Which means in a lot of companies right now, two capable groups are each assuming the other one has it." That said, Kana's concern is actually that marketing leaders will delegate too much of the evaluation and selection of AI technologies to an AI leader. We believe marketing needs to have a well-informed seat at the AI table, and to partner effectively with CAIOs.

Check out the full article here: https://na2.hubs.ly/H07RM5T0

And download our Agentic Divide research report here: https://na2.hubs.ly/H07RM5x0

09/17/2026

Placing the entire responsibility for AI adoption across all company functions on a single chief AI officer is not scalable. While these officers are playing a critical role in driving the agenda and ensuring AI literacy within a company, they will lack the deep domain-specific knowledge required for successful AI adoption within every department.

In this video from our recent Agentic Divide series, Tom and Vivek discuss how important it is for the CMO to partner with the Chief AI Officer (CAIO), leveraging their own domain expertise to define use cases, structures, and centers of excellence that serve the company's goals.

Check out their discussion to learn more about what Tom and Vivek are recommending CMOs do to ensure they have. a seat at the table as their company evaluates new AI technologies:

This video explores the organizational dynamics of ownership regard...

09/16/2026

The next frontier in marketing technology isn't another point solution. It's an operating layer, an enterprise-grade system that provides loosely coupled AI agents that work with the tools you already have, learns from your data continuously, and coordinates action across channels in real time.

If you missed Vivek's August presentation at Ai4 on why marketing needs "a nervous system," and what really counts as agentic marketing you can now watch the entire replay here: https://na2.hubs.ly/H07N5JP0

Vivek Vaidya - Chief Technology Officer, Kana presents "Your Martec...

09/15/2026

Thanks to MarTech for citing our research from the Agentic Divide report in their recent article about who owns AI agents after they ship.

ICYMI, Kana surveyed 225 senior leaders at large U.S. enterprises in May. About 40% of those leaders say the chief AI officer should own agentic marketing. Among AI leaders, it’s 52%. As MarTech put it, "Marketing executives pick their own function or a shared model. Which means in a lot of companies right now, two capable groups are each assuming the other one has it." That said, Kana's concern is actually that marketing leaders will delegate too much of the evaluation and selection of AI technologies to an AI leader. We believe marketing needs to have a well-informed seat at the AI table, and to partner effectively with CAIOs.

Check out the full article here: https://na2.hubs.ly/H07RM5c0

And download our Agentic Divide research report here: https://na2.hubs.ly/H07RM4D0

AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.

09/15/2026

Our recent Agentic Divide research report claimed that 70% of the responding enterprises are already running custom AI agents in production, with only 3% reporting no AI use. Citing a separate recent analysis from McKinsey, Tom and Vivek note that much of the market research is indicating that only 3% of companies touting AI usage are actually achieving measurable business benefit. But is it a matter of defining what is meant by AI usage and adoption? Hear what Tom and Vivek had to say about whether we should "believe the hype."
https://na2.hubs.ly/H07N5K20

This first video the series discusses findings from our recent "Age...