Talk With Taneille

Talk With Taneille The anti-marketing video marketer for therapists & coaches

So marketing isn't your favorite part of having a private practice?  I get it -- it overwhelmed me & I avoided it for ye...
03/23/2022

So marketing isn't your favorite part of having a private practice? I get it -- it overwhelmed me & I avoided it for years.

Then I forced myself to shoot a marketing video and was amazed by how easy it was. My perspective shifted completely and I put my focus into video marketing.

I know, it sounds crazy. Wouldn't blogging or creating social media accounts be a better place to start?

Well, I did start with FB & Instagram posts when I was beginning to market my new private practice, but that lasted maybe a week. I couldn't muster up the energy to be any more consistent than that.

Then I did a video and it occurred to me -- this video can work in so many ways!

If you don't already know, video is one of THE BEST ways that you can market your practice.

Here are my top 5 reasons why you should use video to market your practice:

1. It's the best way to connect with a potential client -- video allows someone who may be interested in your services to have an experience of you. They can hear your voice and see your dynamic facial expressions. As therapists, we know how important those factors are in establishing connection & rapport.

2. It's by far the fastest growing way people are consuming content. Period.

3. When you make a video the content from that video can be recycled and used in many other places. For example, you make a 5 minute psychoed video. Get that transcribed (there are super cheap transcription services out there) and use the copy for a couple of blog posts and/or newsletters. Take pieces of those blog posts and use them as social media posts. And just like that you have all your content done for a month or even two!

4. Posting videos in multiple places on the internet can boost your SEO. When you post your video on your YouTube channel, FB Page, Instagram account, Pinterest, etc you can link it back to your website. When you piggy back on the backs of internet giants like the ones listed above, you are doing yourself a huge SEO favor.

5. It really is possible to make a marketing video and have it be just like having a conversation with a colleague. (OK, #5 is clearly my bias because it's the service I offer). It's true though -- you can take the agony out of making marketing videos AND have them work for you in all the ways I listed above!

What do you think? How do you feel about making a marketing video for your practice?

How did an anti-marketing therapist establish a video marketing service?Here's my story:About four years ago, I moved fr...
03/18/2022

How did an anti-marketing therapist establish a video marketing service?

Here's my story:

About four years ago, I moved from where I had an established practice for 15 years. I found myself in a small town in a new state where I knew no one.

I was secretly thankful that the pandemic got me off the hook from networking – I’m not the chitty chat type at all.

I considered doing some online marketing?

Well, that idea made networking sound fun. So I settled for the drip drip of referrals I was getting and continued to avoid online marketing . . .

Yes, my marketing aversion was that powerful.

However, deep down I knew what I should’ve been doing . . . but I wasn’t doing anything.

Eventually, I was no longer content with settling. So I got on social media to see what my peers were doing.

I checked out some therapist accounts on Instagram. Some of these people posted daily, and some even posted multiple times a day. They had thousands of followers.

Is this what I had to do to be successful? I would have to become a completely different person to do what they were doing.

I’ve never aspired to be an Instatherapist – but following them did give me some insight. If they can figure out how to use videos to market their practices effectively, then why can’t I?

A RADICAL insight, I know. What can I say - I’m a slow learner.
I joined a new therapist directory and as a part of the membership they offered members the opportunity to make promotional videos.

I certainly didn’t want to sign up for that perk, but I knew that I should.

On the day of the shoot, I whined to my husband about how I didn’t want to do it – it was going to be so awkward and weird!

I told myself I’d suck it up and smile for the camera. I crossed my fingers that something of value would come out of it.

My experience could not have been further from what I had anxiously anticipated.

It was easy. It felt natural. I wasn’t stressed. I didn’t feel awkward or phony. I had interesting things to say. I felt like I was my real self.

And to top it all off, it was actually fun.

So, that morning I had complained to my husband about having to do the video shoot but in the evening I was talking his ear off about how it was sooooooooo much different than I had expected!

No exaggeration, my perspective changed overnight.

Once I embraced the reality that making videos to market my practice can be easy & fun, I had to share my big news.

A mentor of mine suggested that I be of service to other therapists and coaches by sharing my experience with them.

I’ve been running with that idea ever since.

I knew I was onto something. And since then, I’ve been able to help a wide variety of therapists & coaches from around the world to make the same discovery.

03/17/2022

Check out the video I made for Dr. Amber Lyda -- She wanted a short video to promote her upcoming course on Marketing to Private Pay Clients. I was able to provide Amber with 5 versions of the video so she could test out which one worked best for her.

03/14/2022

Check out my Free Masterclass to learn more about my unique approach to marketing for therapists & coaches.

If you'd like to speak with me, you can book a call with me at:
https://www.talkwithtaneille.com/book-call
or
email me at [email protected]
or
message me here on Facebook

I look forward to connecting!

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San Fransisco, CA

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+14159029549

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