Smaato

05/17/2022

Over The Top (OTT) and Connected TV (CTV) advertising is top of mind for everyone. It's hardly a fleeting phenomenon. OTT and CTV advertising is trending, and for good reason. We created an Infographic to explain its background and highlight the potential this format offers publishers and advertisers. https://hubs.la/Q01bswCC0

05/16/2022

Fraudlogix provides research through global ad request monitoring across over 300 million URLs and Apps to identify traffic originating from bots, scripts, and hijacked devices. We are very proud and excited to be named one of the Top10 Programmatic Platforms by Traffic Quality!

Top 10 Programmatic Platforms by Traffic Quality Fraudlogix presents the top programmatic platforms by traffic quality in Q1 2022. Listed below are the top 10 in no particular order. Yahoo PubMatic Magnite Smaato Sharethrough OpenX Xandr Sovrn AcuityAds Index Exchange Each quarter, Fraudlogix provid...

05/12/2022

The creative community reunites to focus on the future @ Cannes Lions International Festival of Creativity! Save the Date to meet us there and share visions of best practices on creating a more efficient way to deliver media across the open internet. Allez! 🇫🇷 https://hubs.la/Q01b8bL_0

05/09/2022

Do you know what ad podding is? Quick refresher: ad pods are commercial breaks in the world. How can ad podding help advertisers save money while helping publishers better monetize their inventory and improve their viewer experience? We take a closer look here. https://www.smaato.com/blog/ott-blog-series-roll-of-ad-podding-in-the-future-of-ctv/

05/04/2022

There's still some time to go, but we're already looking forward to this awesome event! Let us know if you'll be around so we can meet and catch up. https://hubs.la/Q019tqzJ0

05/02/2022

We're gearing up for AdExchanger's Programmatic I/O Las Vegas! Will you be joining us? https://hubs.la/Q019hQ6W0

04/29/2022

We'll be at in Seattle May 9-10! Let's make sure we don't miss each other and schedule a meeting so we can catch up.

https://hubs.la/Q019bWz80

04/28/2022

Have you heard of static and dynamic mobile in-gaming advertising? What are the advantages and what are the challenges? We asked Youssef R’Miki, Publisher Sales, Team Lead EMEA at Smaato and here's what we learned:

See the benefits of in-game advertisements and how in-game advertising can bring your advertising or monetization strategy to the next level.

04/25/2022

We're gearing up for AdExchanger's Programmatic I/O Las Vegas! Will you be joining us? https://hubs.la/Q018MCHp0

04/22/2022

Welcome to our Trend Alert series! This time we're looking at the travel industry and its initial recovery. Smaato is seeing initial travel and tourism optimism reflected in increased user engagement with apps. Read more about what that means for marketers and publisher in our latest blogpost.
https://hubs.la/Q018HT840

04/21/2022

When talking about upcoming advertising opportunities, the industry has their eyes on gaming. Since the start of the pandemic, the gaming world has changed not only in demographics, but also in market share. Video games became a bigger industry than movies and North American sports combined. Ionut Ciobotaru, co-CEO of Verve Group, explains why gaming should be on every advertiser's. radar. https://hubs.la/Q018xmKV0

04/19/2022

Want to maximize your reach? We offer DSPs, ad networks, brands, agencies, and agency trading desks the ability to extend their reach with a collection of brand-safe inventories that makes finding the right audience simple. Read more here! https://www.smaato.com/resources/reports/pre-packaged-and-open-deals/