Moonshot

08/16/2024

Here are some of the key transformations that have reshaped how businesses need to approach branding in an increasingly noisy, fast-paced world where remaining relevant is essential.

AI is the greatest transformer, social isn't new but our approach to it is, profit is out and purpose is in... The concept of branding has expanded beyond logos and advertising to encompass the entire customer journey and experience. Read on for teh decade's takeaways.

The concept of branding has expanded beyond logos and advertising to encompass the entire customer journey and experience. AI is a powerful tool, but it doesn't replace human creativity...

02/19/2024

Moonshot face shots this week
Winter finally showed up so we took a ski day!

02/08/2024

Whether we had our noses in books, pods in our ears, or eyes glued to the screen, here is a roundup of some of the best content we consumed last year. In our just-for-fun piece, check out what we dug the most:

https://www.moonshot.us/journal/the-best-of-what-we-read-watched-listened-to-this-year

01/30/2024

We hope it’s first class! Thanks for seeing our creative work with a16z from 30k feet in the air 🛫🙌🏻

01/29/2024

Writing a website takes more than great copy. It involves strategy, design, and little tricks to ensure your message lands and resonates with those you need to hear it.

https://www.moonshot.us/journal/7-steps-to-getting-your-story-right

Shout out to Joel Hathaway, our Director of Content, who authored this incredibly helpful article!

Writing a website takes more than great copy. It involves strategy, design, and little tricks to ensure your message lands and resonates.   If you own a business, you almost certainly have a website. They’re an incredibly important tool for anyone, not just those that sell goods o

11/30/2023

What makes a brand stand out? Is it the logo, the tagline, the offering? In reality, it’s a mix of factors backed by intentionality and consistency. Here are what we consider 7 inviolable, first principles of branding:

What makes a brand stand out? Is it the logo, the tagline, the offering? In reality, it’s a mix of factors backed by intentionality and consistency. In today's fast-paced and ever-changing business landscape, it's crucial to have a solid understanding of the fundamental principles that drive succe...

11/10/2023

We've all seen brands be applauded and punished for speaking out on social and cultural issues. These days its a damned if you do, damned if you don't and good luck finding consensus. The Hustle put out these great stats on what consumers think when brands take a stand.

What's your brand's take?

Americans’ interest in corporate advocacy is divided across demographic lines, making social issues harder to handle for brands.

10/18/2023

10/17/2023

The BS radar for traditional advertising is at all time high with consumers. So what's one way to pierce the noise? Authentic . This post is all about what it is, why it's so important, and tips on getting it right.

https://www.moonshot.us/journal/the-secret-ingredient-for-connecting-with-consumers

10/04/2023

Values are the core beliefs underpinning our worldviews. They drive our action and inaction, inform our sense of purpose, and bind together our tribes and communities. Identifying what you believe in and finding clients who align with your values is the best way to ensure long-term success.

In our latest blog, learn how Moonshot applies the "Maslow hierarchy" to keep our internal teams aligned and seek partners who share our values.

Read the full piece here: https://bit.ly/3FajtI9

Identifying what you believe in and finding clients who align on your values is the best way to ensure long-term success.

09/19/2023

Creating brand guidelines requires companies to look deeply into who they are and why they exist. It’s not easy but the payoff is essential: The existence of a “brand bible” will unify a company internally and externally, ensuring alignment, consistency, and so much more.

Read the full article for all the insights: https://www.moonshot.us/journal/why-your-brand-needs-its-own-bible

08/23/2023

Drop it like it's hot! We’re excited to announce today that after a decade in the biz, we’ve rebranded and reaffirmed our creative mission. Check out our new site at moonshot.us, drop us a line, or DM us if you want some sweet sticker swag.