The Marketing Alchemist

The Marketing Alchemist I help companies that serve accountants create marketing communications to increase sales and build Familiar with Product Launch Formula.

Are you looking for a writer who can grab your reader's attention and build sales and relationships? I am a direct response advertising and promotional content writer (copywriter) and business communications writer. Student of Dan Kennedy, Gary Halbert, Gary Bencivenga, John Carlton, Joe Vitale, Carl Galleti, Jeff Walker and Nick Usbourne. Available for promotional campaigns, including online and

offline elements. (Web pages, blog posts, emails, sales letters, white papers, special reports, articles, and ghost written books.) Now offering chatbot copywriting services through prototype on ManyChat.com platform. (AWAI Verfied(TM) Chatbot Marketing Specialist.) Formerly host of Financial Insider Weekly TV series. Posted under financialinsiderweek on YouTube.com. Author of Secrets of Tax Planning for Employee Stock Options, Executive Tax Planning for Employee Stock Options, How To Use Roth and IRA Accounts to Provide A Secure Retirement and the Real Estate Tax Handbook. Editor of Michael Gray, CPA's Tax and Business Insight, Worked continuously in public accounting since 1974, principally in tax consulting, tax return preparation, and business advisory services. CPA practice sold on January 1, 2018. Specialties: Writing on tax subjects, direct response marketing campaigns, conversational marketing, AWAI Verified (TM) Chatbot Marketing Specialist.

2 - I help businesses that sell to accountants find perfect clients using LinkedIn so they don't have to!

Happy July 4! (Photo by Jill Wellington.)
07/04/2024

Happy July 4! (Photo by Jill Wellington.)

Nothing happens until somebody moves
07/03/2024

Nothing happens until somebody moves

We might suffer from "analysis paralysis" -- we're so busy studying an idea that we don't get around to putting it into action.

The Power of “No”
06/24/2024

The Power of “No”

You can't do and shouldn't try to do EVERYTHING!

Dominant Thought and a Summer Vacation
06/18/2024

Dominant Thought and a Summer Vacation

This experience is an example of the power of a Dominant Thought. When we have a goal that we really desire, we devote a lot of thought and energy into making it happen, and it often does.

06/16/2024

Happy Father's Day!

Business survival through evolution
06/11/2024

Business survival through evolution

Whatever business you are in, plan on radical change happening soon. Your business will look much different after just a few years, possibly just a few months!

Contingency Planning
06/05/2024

Contingency Planning

The planning process should also consider Murphy's Law, "Anything that can go wrong, will go wrong."

Planning how to overcome obstacles is essential
05/31/2024

Planning how to overcome obstacles is essential

At least as much thought and energy should be devoted to identifying and planning to overcome obstacles as to identifying and defining the goal.

What DON’T you want for your business?
05/23/2024

What DON’T you want for your business?

Entrepreneurs have the privilege of designing their own business, including defining its values and its rules of engagement. As an entrepreneur, this includes defining what is NOT acceptable to you.

Got goals?
05/14/2024

Got goals?

When we clearly define and ardently desire goals, the subconscious mind goes to work to achieve them.

The value of making connections
05/07/2024

The value of making connections

Some our most valuable "assets" are our relationships with others. We should be "collectors" of people, know how they help others, and organize that information so that we can find it when needed.

How to REALLY know your audience
04/30/2024

How to REALLY know your audience

In order to sell effectively, you have to understand the problems, fears, desires, objections and conversations of your customers.

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2482 Wooding Court
San Jose, CA
95128

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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