10/09/2026
Before you build your next lead list, watch this. 👀
One of the biggest mistakes people make with cold email is jumping straight into Apollo or Sales Navigator without knowing exactly who they’re targeting.
Finding contacts is easy. Finding the RIGHT contacts is what matters.
Before you build your list, ask yourself:
✅ What type of companies am I targeting?
✅ Where are they located?
✅ What size are they?
✅ Who is the decision-maker?
✅ Why would they need my offer?
The better you define your ideal customer, the more intentional your outreach becomes.
Remember: List building starts before you build the list.
Follow for more practical cold email and B2B lead generation tips.