Big Valley Marketing

Big Valley Marketing Big Valley Marketing provides data-driven consulting for technology marketers.

Big Valley Marketing is a data-driven consultancy that helps technology companies improve their marketing and communications. The firm is designed to recapture the heritage and best practices of Silicon Valley marketing, while delivering a modern “mixed marketing” approach that leverages digital, social, public relations and analytics at the core. The firm’s exclusive focus on technology companies

allows us to deliver specialized capabilities and consulting depth that meets the needs of pillars, players and pioneers in the global technology market.

02/15/2024

What were the in January? Check out Big Valley's latest analysis of what's hot, what else is hot, and that, well, maybe not so much. 2024 is bound to be a wild ride.

 : Chef, U8 pre-novice girls soccer fan, and one of Big Valley Marketing's amazing Client Partners? That's Michael Lane ...
10/12/2022

: Chef, U8 pre-novice girls soccer fan, and one of Big Valley Marketing's amazing Client Partners? That's Michael Lane for you! Learn more about how he ensures the success of our client programs and what he loves about working at Big Valley: https://bigvalley.co/staff/michael-lane/

We are pleased to welcome the newest member to the Big Valley Marketing team, Richard Simpson! 🎉Richard is joining us to...
10/11/2022

We are pleased to welcome the newest member to the Big Valley Marketing team, Richard Simpson! 🎉

Richard is joining us today as Research + Analytics Lead, helping us to unlock the power of data for our clients. 📈

Learn more about Richard on our website:

As the Research + Analytics Lead, Richard is responsible for the continued advancement of data and research at Big Valley.

She's ran how many marathons?!? 😰 This  , get to know Tracy Sciacca, one of Big Valley Marketing's amazing Client Partne...
09/22/2022

She's ran how many marathons?!? 😰

This , get to know Tracy Sciacca, one of Big Valley Marketing's amazing Client Partners!

Learn about how she makes sure we do what we do for our clients (i.e. expert work) and what she loves to do outside the 9-5. 👇

https://bigvalley.co/staff/tracy-sciacca/

With August having more workdays than most other months (23!), it's the perfect month for employee  ! From Giants games ...
08/22/2022

With August having more workdays than most other months (23!), it's the perfect month for employee !

From Giants games ⚾️ and winery outings 🍷 to gardening 🌸and more time with pups 🐶 - here's a glimpse into how Big Valley practices . 👇

 : Today we're spotlighting Big Valley's biggest baseball fan and our Strategy + Positioning Practice Lead/Mastermind, S...
05/18/2022

: Today we're spotlighting Big Valley's biggest baseball fan and our Strategy + Positioning Practice Lead/Mastermind, Scott Friedman!

For Scott, Strategy + Positioning is all about building the powerful , positioning, narratives, and messaging that enable integrated, cohesive, and differentiated and across all disciplines.

Learn more about what Scott loves about Big Valley, and just how far his love for baseball goes: http://ow.ly/BhpY50JbaQ2

So much has changed since 2019, but not as much as you'd think--at least, not when it comes to the Top Conversations in ...
04/08/2022

So much has changed since 2019, but not as much as you'd think--at least, not when it comes to the Top Conversations in Technology!

Sure, the rise of and as conversation topics has seemingly come out of nowhere, but the Top 10 still looks pretty familiar.

Check out Inga Starrett's recap of the :

Welcome to our latest edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling.

Today we're extending a huge Big Valley welcome to Katie Huang Shin, our new President! 🎉Over the course of her 25-year ...
04/04/2022

Today we're extending a huge Big Valley welcome to Katie Huang Shin, our new President! 🎉

Over the course of her 25-year career, Katie has helped several of the world’s most iconic technology companies build their brands, adapt to market needs, and effectively communicate their strategies in a dynamic global environment.

Meanwhile, Big Valley has more than doubled in size and revenue over the past two years. We're changing the narrative of the traditional agency model as we provide expert strategy, positioning, research, content, and media services for more than 25 tech companies.

Now, she'll lead Big Valley, alongside CEO Tim Marklein, and we couldn't be more thankful for her extensive expertise, her ability to drive the best in people, and her passion for what we do.

Big Valley Marketing hired Katie Huang Shin as president of the fast-growing tech marketing and communications firm, which grew 2.5 over two years.

If you feel like all you've hearing/reading lateley is along the lines of "  this and supply chain that", you're not the...
12/03/2021

If you feel like all you've hearing/reading lateley is along the lines of " this and supply chain that", you're not the only ones. We've been tracking which topics are rising and falling since Jan 2019, check out the :

Big Picture: Are you sick of the phrase “supply chain” yet? Because it was EVERYWHERE in October (with more to come).

August came and went, and with it, all the   discussions (experiencing a 50% drop in mention volume). What else did Augu...
10/01/2021

August came and went, and with it, all the discussions (experiencing a 50% drop in mention volume). What else did August have in store? Check out the latest installment of Top Conversations in Tech! 👇

Welcome to the August 2021 edition of Top Conversations in Tech, where we break down which topics are leading, rising and falling each month.

With the rise of the   and companies eyeing  , the question everyone's asking is: should companies have a vaccine mandat...
08/05/2021

With the rise of the and companies eyeing , the question everyone's asking is: should companies have a vaccine mandate? 🤔

It's a tough question but our Crisis Management Pro, Heather Wilson, has some advice in our new blog:

With the Delta variant causing a surge of cases, particularly among the unvaccinated, companies face a tough question: should they require vaccines?

Quick: Which frequently talked about tech topic climbed from spot 46 to 14  in our rankings between January and June thi...
07/30/2021

Quick: Which frequently talked about tech topic climbed from spot 46 to 14 in our rankings between January and June this year? 🧐

Hint: It also registered a 457% increase in mention volume over the last 12 months.

Read our June 2021 installment of the Top Conversations in Tech to find out the answer + what other topics are hot 🔥 or not ❄️ lately!

Welcome to the June 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news a...

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