http://www.carolinelarussa.com/

Caroline LaRussa, San Jose, CA (2026)

11/13/2020

𝗧𝗛𝗜𝗡𝗚𝗦 𝗧𝗢 𝗗𝗢 𝗢𝗡 𝗜𝗡𝗦𝗧𝗔 𝗦𝗧𝗢𝗥𝗜𝗘𝗦
(𝘢𝘴 𝘢 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘸𝘯𝘦𝘳)

1. Let your staff introduce themselves. A new person every day or week!

2. Tell the story of how your business got started. Remember, looking into the camera and speaking directly to your audience is gold.

3. Stay at home parent? No matter what your business is, people LOVE relating to your every day life. It might not feel relevant to share something personal when your business is about marketing for example. But telling your audience something hilarious your kid said today or show aday in the life of a small business owner who is also a stay at home parent can do wonders for your engagement! People WANT to see the non-perfect successful people do their thing because if they can make it work, then why can't we?
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11/13/2020

They say that growth and comfort do 𝗻𝗼𝘁 co-exist.

I was told to give the family that I worked for, and lived with, in Chicago several chances before I left. But I knew that they were not right for me and should have trusted myself sooner. It was 2014 and I was their au pair. And as much as I adored the kids - me and their mom would never make a great 𝘁𝗲𝗮𝗺.

That is how I want you to look at your clients! Like 𝗧𝗘𝗔𝗠 𝗠𝗘𝗠𝗕𝗘𝗥𝗦‼ The key is to work WITH someone. If not, you will start to dread working on that client's projects, but you will also begin questioning your own value. (𝘈𝘮 𝘐 𝘳𝘦𝘢𝘭𝘭𝘺 𝘛𝘏𝘈𝘛 𝘣𝘢𝘥 𝘢𝘵 𝘵𝘩𝘪𝘴 𝘫𝘰𝘣??)

Getting picked on about every little thing I did wrong as a caregiver was exhausting. And I unfortunately have to admit that I allowed that to happen more than once later on in my nanny career 🤷‍♀️

Just like I know that I am 𝗴𝗿𝗲𝗮𝘁 at what I do now and will happily share my 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲, as long as the client understands that I am 𝗻𝗼𝘁 working for them. We work 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 and we will create greatness!

As much as it is healthy to experience discomfort (𝘭𝘰𝘳𝘥 𝘬𝘯𝘰𝘸𝘴 𝘐 𝘧𝘦𝘭𝘵 𝘣𝘦𝘺𝘰𝘯𝘥 𝘶𝘯𝘤𝘰𝘮𝘧𝘰𝘳𝘵𝘢𝘣𝘭𝘦 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 𝘮𝘺 𝘰𝘸𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘥𝘢𝘳𝘪𝘯𝘨 𝘵𝘰 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘯 𝘮𝘺𝘴𝘦𝘭𝘧) it is not a good thing when clients make you feel that way.

𝗟𝗼𝘃𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 enough to say no to projects where you will be micromanaged and there is no trust.

11/10/2020

Time to LAUNCH my business! ☀️😃💻

For the past three years (!!) I have 𝙨𝙩𝙪𝙙𝙞𝙚𝙙, asked 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨, found a terrific 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙥𝙖𝙧𝙩𝙣𝙚𝙧 and dug 𝙙𝙚𝙚𝙥 to throw Karen (my inner voice who tells me that little insignificant me couldn't possibly do this) out the window! It took a while but I refused to promise quality services before I knew that I could deliver.

Pre-school teacher/Nanny turned 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁, 𝗢𝗻𝗹𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗪𝗿𝗶𝘁𝗲𝗿, 𝗣𝗵𝗼𝘁𝗼 𝗘𝗱𝗶𝘁𝗼𝗿, 𝗠𝗲𝗻𝘁𝗼𝗿, 𝗞𝗶𝗰𝗸 𝗜𝗻 𝗧𝗵𝗲 𝗕𝘂𝘁𝘁 𝗧𝗲𝗮𝗺 𝗠𝗮𝘁𝗲 and MORE! I am constantly learning and adding more skills to my portfolio.

My biggest motivation is to work with other women who own businesses and need help with outsourcing an already successful business, or would like input on how to turn things around for the better.

If you own a business and are interested in learning more about my services - go ahead and check out my website! Or send me a DM so that we can set up a call. I would love to hear from you! 😀

𝐰𝐰𝐰.𝐜𝐚𝐫𝐨𝐥𝐢𝐧𝐞𝐥𝐚𝐫𝐮𝐬𝐬𝐚.𝐜𝐨𝐦

11/06/2020

GIVE ME THE 4-1-1‼

What am I rambling about? Uuh just like one of the best marketing strategies you could do!

Let me sum this up for you entrepreneurs out there! This idea originally came from Andrew Davis, who is also the author of 𝘉𝘳𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘪𝘯𝘨 📖

He recommends that 4 out of your blog posts, social media posts (or whatever kind of content you are sharing) should be 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗯𝘆 𝗼𝘁𝗵𝗲𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝘆𝗼𝘂𝗿 𝗳𝗶𝗲𝗹𝗱. Share their work and recommend them to your followers!

1 post should be you 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.

And 1 should 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘁𝗼 𝗯𝘂𝘆 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴, whether it is a product or a service.

To show support of other businesses, you build relationships and bonds that will only benefit you in the long run.

Smart right!? 😀

#411

10/31/2020

I wish all of the little ghosts, goblins and witches out there a wonderful Halloween tomorrow! 👻

How ironic is it that several awesome events this year lands on a Saturday? It's like the pandemic is rubbing us in the face. "𝘠𝘦𝘴, 4𝘵𝘩 𝘰𝘧 𝘑𝘶𝘭𝘺 𝘢𝘯𝘥 𝘏𝘢𝘭𝘭𝘰𝘸𝘦𝘦𝘯 𝘢𝘳𝘦 𝘪𝘯𝘥𝘦𝘦𝘥 𝘰𝘯 𝘢 𝘸𝘦𝘦𝘬𝘦𝘯𝘥 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳 𝘣𝘶𝘵 𝘴𝘰𝘳𝘳𝘺, 𝘺𝘰𝘶 𝘤𝘢𝘯'𝘵 𝘵𝘩𝘳𝘰𝘸 𝘢 𝘱𝘢𝘳𝘵𝘺".

It warms my heart how neighbors of mine are finding ways to spread the joy anyway. Many will put bags of candy outside of their houses for children to take home. And people's decorations are as flashy and awesome as ever.

My neighbor around the corner of the street has a childsize doll being kidnapped by a big clown in his front yard. If that doesn't put you in the spirit of scary, then I don't know what will 🎃

10/23/2020

You know, not allowing yourself to hope for THAT dream goal is just like telling yourself that you don't deserve it. 𝗦𝗧𝗢𝗣 𝗦𝗔𝗕𝗢𝗧𝗔𝗚𝗜𝗡𝗚 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙‼

Visualize it every day. Imagine yourself living 𝗧𝗛𝗔𝗧 dream to the fullest. Dig deep enough to visualize your road there. What steps need to be put in place 𝗡𝗢𝗪 to make it happen?

You know very well that if you are still stuck in the same situation in five years from now, you'll regret not starting your journey sooner.

𝘔𝘺 𝘥𝘳𝘦𝘢𝘮 𝘨𝘰𝘢𝘭 𝘪𝘴 𝘵𝘰 𝘭𝘪𝘷𝘦 𝘪𝘯 𝘢 𝘣𝘪𝘨 𝘸𝘰𝘰𝘥𝘦𝘯 𝘩𝘰𝘶𝘴𝘦 𝘪𝘯 𝘛𝘢𝘩𝘰𝘦. 𝘈𝘮𝘰𝘯𝘨 𝘵𝘩𝘦 𝘱𝘪𝘯𝘦 𝘵𝘳𝘦𝘦𝘴 𝘵𝘩𝘢𝘵 𝘴𝘮𝘦𝘭𝘭 𝘭𝘪𝘬𝘦 𝘧𝘳𝘦𝘦𝘥𝘰𝘮 𝘢𝘯𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘭𝘢𝘬𝘦 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘴𝘶𝘯𝘴𝘦𝘵𝘴 𝘭𝘰𝘰𝘬 𝘫𝘶𝘴𝘵 𝘢𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘦𝘷𝘦𝘳𝘺 𝘴𝘪𝘯𝘨𝘭𝘦 𝘯𝘪𝘨𝘩𝘵 🌲

What is your dream goal? 𝗧𝗛𝗔𝗧 goal!? 😍

10/21/2020

"𝘐 𝘢𝘮 𝘢𝘵 𝘮𝘺 347𝘵𝘩 𝘐𝘯𝘴𝘵𝘢 𝘱𝘰𝘴𝘵 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘮𝘢𝘳𝘬𝘦𝘵 𝘮𝘺 𝘠𝘰𝘶𝘵𝘶𝘣𝘦 𝘨𝘢𝘮𝘪𝘯𝘨 𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘢𝘯𝘥 𝘮𝘺 𝘣𝘳𝘢𝘪𝘯 𝘪𝘴 𝘧𝘳𝘪𝘦𝘥!" 😓

As a content writer - for anything - blogs, newsletters, social media, articles etc. you will encounter writer's block.

What if I tell you that you can take those 347 posts and re-write them from a completely new point of view? 😉

* 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗼𝗻𝗰𝗲 𝘄𝗿𝗶𝘁𝗲 𝗮 𝗹𝗶𝘀𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘁𝗼𝗽 𝘁𝗲𝗻 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝘃𝗶𝗱𝗲𝗼 𝗴𝗮𝗺𝗲𝘀? 𝗔𝗪𝗘𝗦𝗢𝗠𝗘! 𝗧𝗵𝗲𝗻 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗮𝘁 𝗹𝗶𝘀𝘁 𝗱𝗼𝘄𝗻 𝗶𝗻 𝘁𝗲𝗻 𝗽𝗼𝘀𝘁𝘀 𝗮𝗻𝗱 𝗴𝗼 𝗺𝗼𝗿𝗲 𝗶𝗻 𝗱𝗲𝗽𝘁𝗵.

* 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗮 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘃𝗶𝗱𝗲𝗼 𝗿𝗲𝗮𝗰𝘁𝗶𝗻𝗴 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗴𝗮𝗺𝗲𝗿? 𝗖𝗼𝗼𝗹! 𝗪𝗿𝗶𝘁𝗲 𝗱𝗼𝘄𝗻 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗻𝗼𝘁𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗮𝘁 𝘃𝗶𝗱𝗲𝗼 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻 𝗶𝘁 𝗶𝗻𝘁𝗼 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗼𝘀𝘁𝘀.

* 𝗪𝗮𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗴𝗮𝗺𝗲𝗿 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗮 𝗴𝘂𝗲𝘀𝘁 𝗶𝗻 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘁𝗼 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘁𝗵𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱? 𝗨𝘀𝗲 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗾𝘂𝗼𝘁𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗮𝘁 𝗮𝗻𝗱 𝗱𝗼 𝗼𝗻𝗲 𝗾𝘂𝗼𝘁𝗲 𝗳𝗼𝗿 𝗲𝗮𝗰𝗵 𝗻𝗲𝘄 𝗽𝗼𝘀𝘁 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗽𝘂𝗯𝗹𝗶𝘀𝗵.

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10/19/2020

New jammies - New life!

I can't say I am the kind of girl who buys fancy schmansy clothes. I always end up in the comfy section.

When I work this tends to happen as well. Jeans are banned. 𝘾𝙤𝙢𝙛𝙮 𝙣𝙚𝙬 𝙏𝙖𝙧𝙜𝙚𝙩 𝙟𝙖𝙢𝙢𝙞𝙚𝙨 𝙖𝙣𝙙 𝙨𝙝𝙤𝙧𝙩𝙨 𝙖𝙧𝙚 𝙊𝙉!

Plenty of people are currently THRIVING in this lifestyle nowadays. Some love it so much that they have decided to stay at home and start their own business, instead of going back to their old job (me too!).

𝙁𝙚𝙚𝙡 𝙜𝙤𝙤𝙙 𝙘𝙡𝙤𝙩𝙝𝙚𝙨 𝙢𝙖𝙠𝙚𝙨 𝙖 𝙛𝙚𝙚𝙡 𝙜𝙤𝙤𝙙 𝙡𝙞𝙛𝙚.

10/16/2020

Is your Insta engagement falling behind? 🤷‍♀️

Business owners who are looking to give their Instagram some help on the way - check this out!

Sprinkle a little 𝗞𝗡𝗢𝗪-𝗟𝗜𝗞𝗘-𝗧𝗥𝗨𝗦𝗧 factor on your stories and I can guarantee that your clients will believe in your brand!! Because why would they believe in your services or products if they have no clue who is behind them?

Seeing the faces behind the brand is vital. So face that fear of putting yourself out there. A 30 second clip per day where you talk directly to your customers is all you need.

It's not as scary as it sounds (𝘰𝘯𝘭𝘺 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘧𝘪𝘷𝘦 𝘵𝘪𝘮𝘦𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦𝘯 𝘺𝘰𝘶'𝘭𝘭 𝘣𝘦 𝘳𝘰𝘤𝘬𝘪𝘯𝘨 𝘪𝘵 - 𝘐 𝘴𝘸𝘦𝘢𝘳!) 🤩

10/14/2020

Your starting point does not define you! 💪

How often do you look at your current life situation and get down on yourself about it? Maybe you are happy and content - cool! But many of us know in the back of our heads that things could be a whole lot better. And yet we do nothing about it.

Why? 🤷‍♀️

It is beacuse we have that inner dialogue (her name is obviously Karen) which repeats our past over and over again. "I was bad at math in school so how am I possibly going to run a business"... "My parents were high all of the time so I am starting from rock bottom both emotionally and mentally"...

Now let me ask you this - why the heck does it matter where you came from!? Shouldn't it matter more where you are going?

"The greatest thing in this world is not so much where we stand as in what direction we are moving.” – Johann Wolfgang von Goethe

10/14/2020

Your starting point does not define you! 💪

How often do you look at your current life situation and get down on yourself about it? Maybe you are happy and content - cool! But many of us know in the back of our heads that things could be a whole lot better. And yet we do nothing about it.

Why? 🤷‍♀️

It is beacuse we have that inner dialogue (her name is obviously Karen) which repeats our past over and over again. " I was bad at math in school so how am I possibly going to run a business"... "My parents were high all of the time so I am starting from rock bottom both emotionally and mentally"...

Now let me ask you this - why the heck does it matter where you came from!? Shouldn't it matter more where you are going?

"The greatest thing in this world is not so much where we stand as in what direction we are moving.” – Johann Wolfgang von Goethe

Caroline LaRussa

11/13/2020

11/13/2020

11/10/2020

11/06/2020

10/31/2020

10/23/2020

10/21/2020

10/19/2020

10/16/2020

10/14/2020

10/14/2020

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