Poppy Social Co.

07/16/2025

I’ve had two different inquiries this week from small business owners who are well established in what they do. But both of them said the same thing:

“It’s getting really hard for people to find me online.” And after looking at their websites, it was pretty clear why.

Here’s what I found:
1. Their homepage messaging wasn’t clear.
Your homepage is the most important page on your site. Most people won’t click any further. If your message isn’t speaking directly to your ideal client, they’re probably leaving before they even know what you offer.

2. Their SEO was a mess.
A quick audit showed missing meta descriptions, weak or missing page titles, confusing heading structure, and no alt-text on images. These are the basic signals search engines use to understand and rank your site. Without them, you’re invisible.

3. They didn’t realize SEO isn’t just about your website.
Getting your business set up on Google, making sure your site is indexed, and showing up where people are actually searching is part of the work too. And yes, even your social media plays a role. ICYMI!! Google and Bing index your social profiles so yes, every Instagram post you make can help you!

These were just a few of the reasons they weren’t showing up online. Thankfully, they reached out. I helped them identify what was missing, fix it, and set up a simpler system so they’re not relying on a web designer every time they need something updated.

If this sounds familiar, or if you’re not sure whether your site and socials are working for you, send me a message or visit my site. Let’s make sure people who are searching for you can actually find you.

www.poppysocial.co

03/23/2025

Have you ever felt like you (and your business) would finally breathe if you could just hand off the tedious, time-sucking tasks?

You’re not being lazy. You’re just maxed out. 🪫

This blog breaks down what a virtual assistant can actually do for you👇

Looking for virtual assistance? Learn what a VA can actually do, how much they cost, and why hourly support at $35/hr could be the smartest move for your small business.

11/25/2023

📌 Get your Instagram started in just 9 posts📌

Here’s why you need to save time with evergreen content 🌲

Two main issues that small business owners run into in social media marketing is struggling to come up with creative ideas and crafting visually appealing posts to accompany them.

My best recommendation is to hire someone that can do these things for you BUT if you’re looking to hop on social media without doing these things, here are the NINE posts that you need to have on your profile ⤵️

💼 Business Introduction: Create a detailed post introducing your business, its history, core values, and mission.

💸Complete Product/Service Catalog: A post showcasing your entire range of products or services, with descriptions, benefits, and potential uses.

📖 Ultimate Guide to Using Your Products/Services: Develop a guide on how to use your offerings effectively, possibly with tips and tricks!

📲 Testimonials: Compile a range of customer testimonials and reviews into one post. This acts as a powerful tool for social proof and builds trust.

👋 Meet the Team: A post introducing key team members, their roles, and a bit about their personalities. This humanizes your brand and builds a connection with your audience.

💲How to Purchase & Pricing Guide: Create a clear, detailed guide on how to purchase your products or services.

📍 Contact Information & Location Details: A post that provides all necessary contact information, physical location (if applicable), and operating hours. This should be easily accessible for anyone looking to reach out.

🙋Frequently Asked Questions (FAQs): Compile a comprehensive list of FAQs covering all aspects of your business, products, and services.

✨Your Business Philosophy and Future Vision: Share a thoughtful post about your business philosophy, ethical practices, and vision for the future. This helps in building a long-term relationship with your audience.

11/15/2023

Hootsuite is a leader in social media insights and they just released what trends in social media will be gamechangers for businesses in 2024🌟

Key Insights:

Entertainment is King: Engage your audience with content that entertains and adds value.

Trust in AI: AI's role in content creation is growing, but maintain authenticity.

ROI Focus: Prioritize platforms that work best for your business.

Facing challenges in implementation? Remember, it’s about finding the right mix for your audience, not just following trends.

Engage with your customers, and don't be afraid to show your brand's personality!

10/22/2023

🌟 SEO Essentials for DIY Website Owners 🌟

Hey there, fellow business owners diving into the world of DIY website creation and SEO. It's a fantastic journey, and I'm here to share some must-know tips, especially if you're striving to make your local business thrive online.

DO: Champion Quality Content 📝
As you craft your website, remember that quality content reigns supreme. Engaging, informative, and well-structured content keeps visitors engaged and signals to search engines that you mean business.

DON'T: Fall for Keyword Stuffing ❌
It's tempting, but avoid stuffing your content with keywords. It makes your content awkward and can lead to penalties from search engines.

DO: Prioritize Mobile Optimization 📱
In today's digital landscape, mobile optimization is a game-changer. A mobile-friendly site improves user experience, boosts your local SEO, and connects you with nearby customers.

DON'T: Let Broken Links Spoil the Fun ❌
Broken links are the enemies of user experience. They frustrate visitors and disappoint search engines. Make sure your website is in top shape by regularly checking and fixing broken links.

Follow Poppy Social Co. for more insights to help your DIY SEO journey!

(SEO tips, DIY SEO, Website optimization, Search engine ranking, SEO strategies, Effective keyword usage, On-page SEO, Mobile-friendly website, Content for SEO, common SEO mistakes, how to add SEO)

09/15/2023

Share your instagram @ to help build a vibrant Bay Area community! & Follow us for valuable insights and tips on how to organize your social media marketing.

Let's connect and grow together! 🌆

08/04/2023

Poppy Social Fact: I graduated from West Virginia University WVU Reed College of Media with a multidisciplinary degree in strategic social media, entertainment media and public relations.

While I initially dreamed of working in entertainment news, the information from my social media classes felt like something I could really utilize to help smaller businesses and brands grow in their industry.

Fast forwards 3 years & the very existence of this account can be credited to the things I learned in my social media management classes.

If you are a small business owner or a fellow social media manager, here’s some of the most valuable methods I learned.

👥 competitor analysis
💪 swot analysis
🧠 smart method

Comment 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘 to receive a step-by-step approach to using these methods for you account.
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08/02/2023

Proven ways to increase lead generation for your small business through social media 🤳

Social media lead generation is a valuable strategy for businesses, providing wider reach, targeted audience engagement, cost-effectiveness, and the ability to collect data, nurture leads, and increase brand awareness.

As simple as each of these sounds, there is a cadence to a well-crafted strategy that is impossible to replicate without the effort and experience.

👉This is where you hire a social media manager.

Source: Hootsuite (https://blog.hootsuite.com/social-media-lead-generation/amp/)