Kat & Mouse Co.

05/27/2025

If your business has been relying on SEO to get traffic, you better get ready for the new wave. AI is taking over, and Perplexity just stuck a big stake in the ground with a new ai browser called Comet coming up in 2025. This may be Google's first competitor!

Here are the standout features that could make Comet a real competitor to Google:

Agentic Search: Comet doesn’t just find information; it understands what you need, solves problems, and can even take action for you.

Goal-Based Browsing: Instead of manually searching, you can set a goal, and Comet will gather the information you need and summarize it for you.

Autonomous Navigation: It explores websites on its own, saving you the time and effort of clicking through multiple pages.

Task Scheduling: An upcoming feature will help users streamline their workflows and organize their time directly within the browser.

Context-Aware Results: Comet delivers meaningful answers tailored to your specific question or task, not just a list of links.

I've been an SEO since 2020 and am now going back to "school", if you will, to learn how to get my clients to the top in ai search. Follow me here. I'll pass over tips as I learn them.

05/21/2025

Best marketing and sales advice ever. When it comes to marketing to human beings (and what isn't?), some things never grow old. This is 100 years old.

05/19/2025

The fact that Google has no competition means you, the business owner, are at a disadvantage. Read this post. Google actually benefits from showing horrible, irrelevant content and ads. It keeps users sticking around and clicking more ads in their search for better results. And Google's goal, obviously, is to get as many clicks as they can. That's money in their pocket. What can you do about it? Hope for a search engine competitor to come along and force on Google a reason to be better lest they lose market share. In the meantime, pay close attention to your ads if you're running them. I try to avoid using broad match keywords which gives Google way too much freedom to abuse your ad budget. Use phrase and exact match instead if you want to be safe.

05/19/2025

Keep following along. I'll share tips on how to keep them engaged.

01/14/2025

HOW TO GET MORE CLIENTS WITH THIS CONVERSION OPTIMIZATION TIP

You need your audience to read your value propositions, so be careful how you lay them on your web page. Which one are you more likely to take the time to read?

The tendency is to put design over purpose. In this example, the designer centered the text to make it look more balanced with the title at the expense of readability.

LESSON:
1) Don't center text that is more than 2 lines. The eye wants to return to the starting place on the next line. Studies show that centering text like that tires readers and they will leave.

2) Don't capitalize like you would a title. We can read at a glance without the capitals. When you throw all the capitals in, it makes it harder and slower to read. This too will wear the reader out.

11/05/2024

From the mouth of Google: CTR (clickthru rate) helps your website rank in search.

Since we work with local businesses primarily, here are a few ways you can improve the clicks on your Google Business Page (GBP) and help with your map rank.

1. Increase driving directions clicks:
1.a. If your clients make on-site appointments, send them a reminder in text about their appointment an hour before and include a link to driving directions that you get off your GBP.

1.b. If yours is any other kind of brick and mortar business, when you advertise promotions, include the driving directions link.

1.c. Add a driving directions button or link on your website.

2. Increase review clicks on your GBP

2.a. Send review requests with links directly to your GBP. Google provides you with a review request link. Use that. Send the request later that evening when they are home to send that location info to google so it will make a connection there for you. It will help you rank further away.

2.b. Add links to your reviews in all your written correspondence including your email footer.

2.c. Where you add reviews on your website, include a link to the actual review and add a link to "See more reviews" under the others.

3. Get clicks to your GBP

3.a. Add "Find us in Google" link wherever appropriate. You can use a QR code for this if you want.

For service area businesses that meet clients at their homes like plumbers, for example, do all the above, but also run social media ads in outlying areas where you're not ranking that link to your GBP, not your website.

There are tools that will fake CTR for you, but these are ways you can get those naturally without running the risk of getting penalized by Google for trying to manipulate their system.

10/02/2024

It's a great day. Just launched a new website for a painter client. This text from her came in the first half of day 1!

Even before we do the SEO, we got results. That's because conversion optimization is even more important to us than search engine optimization. As we like to say, "You have to get the house (website) ready before the party (traffic) arrives." In this case, we're running ads to get the traffic there before SEO does because the latter takes time. Ads are instant.

If your website is not working for you, please reach out to us. We'd love to turn things around for you!

10/02/2024

Our conversion tracker caught this spam call that most of you probably get every single day, i.e., someone saying you need to verify your Google business page. It's a lie. Ignore them. (scroll down to see transcription)

I found this one a bit funny as this scammer revealed his political preference in his caller ID. Not sure being connected with a scammer is what he hopes to do for Cruz, but he just did. ;)

08/30/2024

This is just one year of SEO and conversion optimization on an ecommerce site. We started 3 years ago at about $400K and a conversion rate of just .19%. My goal is to double the conversion rate in a year. Average for this industry is 1.5%. That will be difficult because it'a hard to compete on price with Amazon, Home Depot, and others, but we'll see. Would you like to see returns like this?

08/21/2024

How many of you get offers to submit fake reviews for you? Almost every day, right? Well, the FTC is going to come down on fake reviews now, so don't do it! Neither should you be faking your popularity in social media.

Just go be awesome instead!

The Federal Trade Commission today announced a final rule