Gummicube

02/27/2025

💡Want to boost your keyword rankings and conversion rates 📈?

Join us for our upcoming webinar on March 13th at 8 AM PT/ 11 AM ET led by our VP of Strategy & Partnership, David Quinn and Sr. Director of Accounts & Client Services, Vivian Dang.

Reserve your seat with the link in the comments ⬇️ Hurry, seats are filling up fast!

01/24/2025

New year, new me ✨ Our data shows that Fitness apps have conversion rates up to ~18% this month. Tons of users are searching for something to help keep them on track. What are you doing to get their attention?

When scrolling through the search results on iOS or landing on the store listing on Google Play, creative elements such as videos and screenshots capture users' attention and potentially get them to download 🤩 Videos showcase your app’s best features, benefits, giving users an inside look into how your app operates when they download it.

Your video can be the reason why more users are converting to your app! Read more about A/B testing best practices for your app creatives here: https://bit.ly/4aNF1cZ

01/17/2025

🧐 Do you know your audience? Understanding your target audience is key to increasing visibility in an impacted marketplace. That’s where your App Store Optimization strategy comes in…

✨ With a clear understanding of your target audience, you are in a better position to create an app store experience that will resonate with your users, potentially increasing downloads 📈 Want more tips to target your audience? Read more from our blog (link in the comments) ⬇️

02/09/2023

We have been made aware of a series of fraudulent schemes posing as the Gummicube brand to defraud individuals out of money by posting fake job and services recruitment solicitations via WhatsApp and other messenger apps. These activities are part of an organized criminal effort targeting multiple companies in the App Store Optimization industry across the globe.

Domains currently associated with fraudulent schemes include: http://gummicube-seouk.com, http://gummicubeuk.com, and http://gummicubehk.com. Given the nature of these schemes, other domains may appear in the future.

The only official Gummicube domains are www.gummicube.com and .com for email. The only official Gummicube social media accounts are LinkedIn, Twitter, Facebook and Instagram. Gummicube has no company presence on WhatsApp and other messenger apps, or any other platform.

If you are unsure about a communication with us, please contact Gummicube at [email protected] for additional information.

Gummicube does not recruit by offering commissions or rewards in return for data entry, app tests, reviews, or feedback in any other form. Gummicube will never solicit sensitive personal information through insecure channels like social media, email, or text messages.

If you believe you have fallen victim to a scam, please contact your local law enforcement agencies immediately. In addition, the following resources may be helpful:

If you are based in the United States: forward any phishing emails impersonating a business to the Anti Phishing Working Group (https://lnkd.in/eHgPGm42), a public-private partnership against cybercrime; or file a claim with the Internet Crime Complaint Center (IC3) (https://lnkd.in/dDRYGc6D);

If you are based in the UK: Contact Action Fraud if you think you’ve lost money or been hacked because of an online scam or fraud and you’re in England or Wales. You can report online by either signing up for an account or continuing as a ‘guest’ (https://lnkd.in/dfwc2Qa) or calling 0300 123 2040. You can also report to the Citizen’s Advice site (https://lnkd.in/gUcgA32j). If you’re in Scotland and you’ve lost money because of an online scam or fraud, report the crime to Police Scotland.

If you are based in Hong Kong: Contact the Hong Kong Police Force Technology Crime and Deception reporting site (https://lnkd.in/gecNgZ2t). Additional information is available at the Hong Kong Information Security site (https://lnkd.in/gbvC9Vwe) and at the Cyber Security and Technology Crime site (https://lnkd.in/gCePTdDA).

For more information on how to protect your information online, please visit the FTC’s site and the Citizen’s Advice site.

Get the #1 App Store Optimization service! Drive growth with Gummicube’s unified agency services and industry-leading proprietary A*O technologies.

11/10/2022

🚀 Are you ready for App Promotion Summit in ? Gummicube will be there hosting a workshop to discuss the latest developments in App Store Optimization and what you need to look out for in 2023.

Discover the future of app growth with us on December 1st! We can't wait to see you there!
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10/20/2022

🚀 We're ready App Growth Summit! Stop by our booth at AGS SF and come chat with our A*O Experts Rebecca Frame, David Quinn + others! We can't wait to see you there!

Join David Quinn VP of Strategy & Partnerships at the AGS stage for the latest in A*O and paid UA development.

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10/18/2022

What is App Store Optimization (A*O)? It's a question every marketer should know the answer to, but few ever do. Here is a rundown 👇

1️⃣ A*O is a continuous and adaptive process that improves the performance of your app metadata and creatives to increase organic discoverability.

2️⃣ Having the right A*O technology to back these optimization strategies is essential to proven and sustained growth.

3️⃣ 70% of all app downloads start at the search bar, so developers must dedicate time and resources to ensure their app is visible to users.

4️⃣ Monthly metadata and keyword updates increase app keyword footprint on the app stores – which with continuous refinement – results in increased visibility and discoverability through search.
For creatives, the sole goal of optimization is to increase conversion.

5️⃣ Since creative elements do not get indexed by the app store algorithm, creatives must effectively engage and inform the user and ultimately, convert them from a searcher to a downloader!

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10/11/2022

💭 We’ve seen the popularization of PPO & CPP in 2021 and 2022, what’s coming next? The app store of tomorrow is already here with new ad placements, LiveOps, and more. How can you prepare? 👇

Watch Dave Bell, CEO and Co-founder of Gummicube discuss how these changes are impacting your growth and are changing the way A*O is done at App Growth Summit in San Francisco.

Plus, find out what you can do to prepare for the new frontier of mobile UA in 2023 in "ASA, LiveOps & UA; New Store Experiences Are Changing A*O".

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10/03/2022

Just last week, Apple announced that the new App Store Ad Placement slots are open for developers in time for the new holiday season. 💡 What do you need to know? When can you expect them?

The new ad placements bring developers new opportunities to acquire users. However, there are A*O best practices you can enact right now to ensure a more effective and lucrative funnel.

Read about it in this week's A*O : https://www.gummicube.com/blog/A*O-Weekly-News-Apple-App-Store-New-Ad-Placements-2022
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New ad placements are coming to the App Store. What can you expect and what do you need to do to prepare?

09/21/2022

Gummicube's Feature in Mobile Marketing Magazine: "When it comes to sustainable growth on the app stores, valuable users are the ones that yield us better engagement, retention, and value over time. Now, the question that many mobile marketers find themselves asking is how they can attract and retain these users once they’ve downloaded. The answer is simple – it’s the side of A*O no one talks about.

To any seasoned A*O expert, A*O marketing actually reaches outside of the app store. While the name suggests otherwise, the most fundamental principle of A*O is making sure that you can attract valuable users. This is why relevancy drives everything in the optimization process from search to creative and paid marketing down the line."

Read the FULL article here: https://mobilemarketingmagazine.com/the-truth-about-aso-no-one-talks-about
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09/19/2022

We wanted to set the record straight on the part of App Store Optimization no one talks about -- what is it? 💭

🚀 Optimizing action is a crucial step in A*O no one really talks about, yet it's a fundamental driver of growth in valuable users -- especially for apps in pre-launch, growth, or in maturity stages. When you optimize action in A*O, you can reap the rewards of a more engaged user base and prolong their lifetime value.

💡Optimized onboarding flows can dramatically improve your ROI and reduce your costs of action -- one of the biggest pain points in such early stages of acquisition.

REMEMBER: Through optimizing action, getting a more valuable user base is not only possible but achievable!

📱 Have more questions about A*O and optimizing action? Contact us at [email protected] or follow us at Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing.
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09/13/2022

A*O Tip 💡 Our partners often ask us: "Why is it important to update my app store listing more than 2-3 times a year?" The answer may shock you...

Both Apple and Google stop crawling your metadata after 2-3 weeks! After your initial metadata update, both app stores take time to analyze your click data. After 2-3 weeks, the stores begin to understand what your app is and what it could potentially be relevant for. By not updating, you're leaving growth potential on the table!

📍 What happens after these 2-3 weeks? A*O experts at Gummicube suggest it's best to update your metadata after this indexation process is completed to capitalize on your findings to keep on growing!

REMEMBER: The app stores REWARD developers who regularly update their store listing. Proving your relevance to the stores and users simultaneously is always a best practice!

Want to learn more about App Store Optimization? Contact us at [email protected] or follow us at Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing

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