WSI - Salgado Group

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Instagram is changing how it rewards content.Social Media Today reports that Instagram will no longer recommend photos a...
06/17/2026

Instagram is changing how it rewards content.

Social Media Today reports that Instagram will no longer recommend photos and carousel posts from aggregator accounts that mainly repost content. The platform says it will give original content higher priority, while reducing reach for accounts built around reposting.

That matters for brands and creators.

Reposting may still have a role, but it should not carry the strategy. Instagram is making it clearer that content needs to add something original, useful, or specific to the audience.

To adapt, businesses should focus on:
🔵 Creating original posts rooted in real expertise
🔵 Adding clear value when using third-party material
🔵 Using collabs, remix, or branded content labels when relevant
🔵 Reducing dependence on aggregator-style content
🔵 Measuring quality engagement, not only reach

The takeaway is practical. Instagram wants more original content in recommendations. Brands that build around that are likely to have a stronger foundation for visibility.

https://www.socialmediatoday.com/news/instagram-updates-algorithm-to-benefit-original-creators/819016/



Source: Social Media Today

Is content creation becoming more systematic?In his latest piece for Ahrefs, Ryan Law explains how he uses Claude Code t...
06/16/2026

Is content creation becoming more systematic?

In his latest piece for Ahrefs, Ryan Law explains how he uses Claude Code to support parts of the content workflow. The point is not to replace editorial thinking. It is to create a more repeatable process for research, structure, and quality control.

The workflow includes:
🔹 Skill files: Modular instructions for specific content tasks, such as research, outlining, and topic analysis.
🔹 Connected data: Ahrefs MCP gives Claude access to SEO data, reducing the risk of relying on unsupported assumptions.
🔹 Transparent workflows: The process shows intermediate steps, making it easier for humans to review and improve the output.
🔹 Human direction: Strategy, positioning, and brand voice still need to be set by people before automation can be useful.

The takeaway: AI can reduce the repetitive parts of content production. Strategy, judgment, and personality still need a human in the loop.

Read the full breakdown: https://ahrefs.com/blog/how-i-do-content-engineering-with-claude-code/

¿Cuántas veces has dicho “necesito hacer más networking” y se queda solo en palabras?El 10 de julio tienes la excusa per...
06/16/2026

¿Cuántas veces has dicho “necesito hacer más networking” y se queda solo en palabras?

El 10 de julio tienes la excusa perfecta. 👀

No es un evento más. Es la oportunidad de sentarte frente a otros dueños de negocio que hablan tu mismo idioma — literal y de negocios.

Las mejores conexiones no llegan solas. Se buscan.

Si eres de los que quiere crecer en serio, este es tu lugar.

📩 Escríbeme y te cuento los detalles

06/16/2026

AI is changing how people discover, trust, and choose businesses. Time to help brands show up where it matters.

AI adoption is rising, but tool access alone does not create business value.WSI reports 20-30% productivity gains among ...
06/15/2026

AI adoption is rising, but tool access alone does not create business value.

WSI reports 20-30% productivity gains among SMBs that completed structured AI training through AI CAMPUS. The program focuses on practical use cases, real workflows, and guided support so teams can apply AI in measurable ways.

That distinction matters.

Many businesses use AI occasionally for simple tasks. Fewer have trained their teams to use AI consistently across daily operations.

To turn AI adoption into measurable productivity, businesses should focus on:
🔵 Training tied to real workflows
🔵 Clear use cases by role or department
🔵 Shared standards for prompts and outputs
🔵 Review processes for quality and accuracy
🔵 Measurement around time saved and work improved

The businesses seeing results are not just using AI. They are building the habits and systems that make AI useful across the team.

Read the full article:

https://www.wsiworld.com/blog/wsi-reports-20-to-30-percent-productivity-gains-among-smbs-completing-structured-ai-training

06/14/2026

If you run a small business in San Jose, Morgan Hill, Gilroy, Campbell, Camden, or Sunnyvale and you want more calls and customers, we can help.

This slideshow video shares what we do at WSI-Salgado Group: we keep marketing simple and focused on results. You get a clear marketing strategy, better local search visibility, and ads that don’t waste your budget. From Google Ads setup to Google Business Profile Optimization, we focus on what actually brings in leads. You’ll always know what’s working and why.

If you’ve been searching for a Digital Marketing Consultant Near Me, here’s what we can do for you:
- Marketing Consultant services built for local businesses
- Google Ads Consultant support to drive quality calls and form leads
- Local SEO Consultant work to help you show up in local search
- Small Business Marketing Consultant guidance that fits your budget
- Business Marketing Consultant planning for steady, long-term growth
- Local Marketing Consultant campaigns for your exact service area
- Marketing Strategy Consultant help so you stop guessing and start winning
- Lead Generation Consultant systems that turn clicks into customers
- Google Business Profile Optimization to improve maps visibility and trust

We work with businesses across:
San Jose, CA
Morgan Hill, CA
Gilroy, CA
Campbell, CA
Camden, CA
Sunnyvale, CA

Want a quick, honest game plan? Call for info.

Phone Number: (408) 657-5335
Website: www.wsiworld.com/consultants?name=Susan+Salgado
Google Maps Profile: maps.google.com/maps?cid=1621614123887989072
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Keywords we focus on (so you can find us and we can help you rank too):
Marketing Consultant, Google Ads Consultant, Digital Marketing Consultant Near Me, Local Seo Consultant, Small Business Marketing Consultant, Business Marketing Consultant, Local Marketing Consultant, Marketing Strategy Consultant, Lead Generation Consultant, Google Business Profile Optimization

Email marketing keeps proving its value, but the bar is higher than it used to be.Forbes reports that email marketing de...
06/11/2026

Email marketing keeps proving its value, but the bar is higher than it used to be.

Forbes reports that email marketing delivers an average return of $36 for every $1 spent. That makes it one of the stronger channels for businesses that need measurable performance.

But the return depends on how the channel is managed.

Sending more emails is rarely the answer. Better segmentation, stronger messaging, and clearer measurement usually matter more.

Businesses should focus on:
🔵 Segmenting lists based on behavior and buyer intent
🔵 Personalizing content in ways that are useful
🔵 Testing subject lines, timing, and offers
🔵 Measuring conversions and revenue, not only opens
🔵 Keeping lists clean to protect deliverability

Email is still effective because it gives businesses a direct line to customers. The challenge is using that access with discipline.

https://www.forbes.com/advisor/business/software/email-marketing-statistics-may-26/



Source: Forbes

WSI saw a 290 percent increase in AI referral traffic and a 32 percent increase in blog traffic after changing how its c...
06/10/2026

WSI saw a 290 percent increase in AI referral traffic and a 32 percent increase in blog traffic after changing how its content was structured.

That result points to a bigger shift in search.

AI tools now shape how buyers discover, compare, and evaluate businesses before they visit a website. That means content needs to do more than rank. It needs to be clear enough to be understood, trusted, and used in AI-generated answers.

WSI’s content changes focused on:
🔵 Clearer framing at the start of each article
🔵 Tighter sections and easier scanning
🔵 Headings based on real buyer questions
🔵 Stronger proof, examples, and data
🔵 Better connections across related topics

The takeaway is practical. Strong ideas still matter, but they need to be packaged in a way that buyers and AI systems can use quickly.

Read the full article:

https://www.wsiworld.com/blog/how-to-optimize-content-for-ai-search-what-drove-290-percent-more-traffic-for-wsi

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5510 Almaden Expressway
San Jose, CA
95118

Telephone

+18319156907

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