Rakuten Advertising

Rakuten Advertising At Rakuten, we outthink the competition and outperform your expectations. (4755: TOKYO), one of the world’s leading internet service companies.

Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value. Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.

📚Today is Read an Ebook Day, so swap the scroll for a strategy upgrade! Our new ebook dives into how AI-powered shopping...
09/18/2026

📚Today is Read an Ebook Day, so swap the scroll for a strategy upgrade! Our new ebook dives into how AI-powered shopping journeys are reshaping discovery, attribution, and what performance marketing needs to do next.

Download it here: https://hubs.li/Q04xPRVL0

🇨🇦 Performance marketing is changing fast, learn from the experts on how you can stay ahead next week at DealMaker Canad...
09/18/2026

🇨🇦 Performance marketing is changing fast, learn from the experts on how you can stay ahead next week at DealMaker Canada: https://hubs.li/Q04xPSSX0

Join The New Performance Playbook for Marketing Leaders to hear how today’s marketing leaders are rethinking partnerships, technology, and strategy as consumer behavior and the path to purchase continue to evolve. In the Fireside Chat, you'll hear from tenured performance marketing legends, Robin Kovitz, President & CEO at Baskits Inc., and Annie Barry, Director Client Services at Rakuten Advertising .

This session will explore how leading brands are adapting now to drive stronger performance for what comes next. Will you be joining us?

🇧🇷  : DealMaker Brasil 2026: Já pode dar saudade? 🥺✨Throwback para o dia 10 de setembro quando reunimos mais de 170 prof...
09/17/2026

🇧🇷 : DealMaker Brasil 2026: Já pode dar saudade? 🥺✨

Throwback para o dia 10 de setembro quando reunimos mais de 170 profissionais no Botânico Quintal em São Paulo para a segunda edição do evento mais aguardado do mercado de afiliação e performance.
Saudade do networking de verdade e daquela energia de "a gente realmente fez algo incrível junto".
Mas calma: a gente preparou uma surpresa para reviver esses momentos!

🎬 O vídeo do DealMaker Brasil 2026 já está pronto e você pode rever cada detalhe dessa experiência única.

Quer se sentir naquele clima de novo? Confira o recap completo no nosso blog e no link abaixo:
👉 https://hubs.li/Q04xPQBt0

Pela segunda vez no Brasil, o evento da Rakuten Advertising, já con...

🏆 Pop the ch*****ne! We're elated to announce that we've been shortlisted for six Global Performance Marketing Awards🌟 B...
09/17/2026

🏆 Pop the ch*****ne! We're elated to announce that we've been shortlisted for six Global Performance Marketing Awards

🌟 Best New Programme Launch or Relaunch with BILT
🌟Best Publisher Partnership with Cotton On and UNiDAYS
🌟 Best Retail, eCommerce & Consumer Campaign with WEEKDAY
🌟 Best Travel, Leisure & Experience Campaign with Emirates
🌟Best Measurement & Incrementality Strategy with H&M
🌟Transparency & Compliance in Performance Marketing for Detect
🌟Performance Marketing Team of the Year

We are so honoured to have been named finalists alongside our stellar clients and partners. Congratulations to all, we cannot wait to see who takes home the gold!

🇨🇦 Financial services partner marketing plays by a different set of rules. Join us next week at DealMaker Canada as we b...
09/16/2026

🇨🇦 Financial services partner marketing plays by a different set of rules. Join us next week at DealMaker Canada as we break down what it takes to drive sustainable growth. https://hubs.li/Q04xGxwz0

Don't miss out on the Future of Partner Marketing in Financial Services: Guardrails, Credibility & Investment, 2 exclusive Financial Services Breakout Sessions for anyone in the FinServ space. In this session , we'll cover:

✔️ AI-powered partner marketing in finance: governance, guardrails & growth
✔️ Unlocking channel investment: removing roadblocks to elevate affiliate in financial services

If you’re in the finance vertical, this is your space to dig into what’s next with peers facing the same challenges.

Will we see you there?

🇪🇺 Creator commerce is moving fast, and the brands winning are the ones treating creators as long-term strategic partner...
09/16/2026

🇪🇺 Creator commerce is moving fast, and the brands winning are the ones treating creators as long-term strategic partners, not one-off campaigns.

Join our EMEA roundtable on 22 September, 3pm BST. We'll cover:

✅ The move to always-on partnerships
✅ Why niche communities are winning
✅ Key EMEA creator commerce trends
✅ How AI is reshaping discovery and partnerships

Hear from Niklas Schwake (Founder & Co-CEO, Metapic), Lea Pawelzik (Senior Corporate Sales Manager, Stylink) and Luke Nemorin (New Business Director, LTK Europe), moderated by Catalina Gonzalez and Kateryna Buinovska from Rakuten Advertising.

The future of creator-led growth starts here. Register now 👉 https://hubs.li/Q04xw-Bx0

Explore how always-on partnerships, niche communities, and AI-powered discovery are shaping the future of creator commerce across EMEA.

09/15/2026

📊 Join us next Wednesday, September 23 at 2:00pm ET / 11:00am PT for an EMARKETER Tech Talk with David Gill and Chris Hahs of Rakuten Advertising. https://hubs.ly/Q04xzb250

We’ll dig into how marketers can connect multiple data sources to get a clearer view of measurement and incrementality, understand partner marketing’s true contribution, and make smarter investment decisions heading into peak season.

We’ll cover:
✔️ Where partner and affiliate data fits within broader measurement and analytics
✔️ How to prove the incremental value of partnerships across the customer journey
✔️ Which growth opportunities appear when you have the fuller performance view
✔️ What that changes about peak season budget planning

If measurement clarity is on your mind right now, we’d love to have you join us.

🇨🇦 It's your last chance to register for DealMaker Canada: https://hubs.li/Q04s71V10If you want better partnerships, str...
09/14/2026

🇨🇦 It's your last chance to register for DealMaker Canada: https://hubs.li/Q04s71V10

If you want better partnerships, stronger conversations, and smarter opportunities, this is your moment. Later this month in Toronto, top advertisers and publishers will come together for two days built to help you connect with the right people and get more from every conversation.

Are you making it to DealMaker Canada?

🇧🇷 DealMaker Brasil 2026 foi INCRÍVEL! 🚀Mais de 170 profissionais reunidos no Botânico Quintal em São Paulo para a segun...
09/14/2026

🇧🇷 DealMaker Brasil 2026 foi INCRÍVEL! 🚀

Mais de 170 profissionais reunidos no Botânico Quintal em São Paulo para a segunda edição do evento que prova que negociar nunca foi tão divertido.

Conteúdo de qualidade, 2 horas de puro networking, Golden Link Awards com comediantes, banda ao vivo e diversão.

Quer reviver o evento e descobrir tudo que rolou? Confira o recap completo no blog!

👉https://hubs.li/Q04xl-mt0

🇦🇺 Not all clicks are created equal. Most measurement still pretends they are.That theme ran right through IPX Sydney, h...
09/11/2026

🇦🇺 Not all clicks are created equal. Most measurement still pretends they are.

That theme ran right through IPX Sydney, hosted by https://bit.ly/3Tn2ddC, where our very own Stu McLennan moderated From Channel to Core: How Partnership Marketing Became the Growth Engine. The panelists Jen Snell, Phil Spurden and Gina Vera Lopez brought the insights.

Three big takeaways:
1. A click from search and a click from a trusted publisher are not the same click; intent, context and trust all arrive with it
2. Creators aren't the end of the funnel, they're the start of it
3. The brands winning aren't spending more, they're connected better

Thank you to https://bit.ly/3Tn2ddC for bringing together the brands, publishers and partners we work with every day. It was day of great conversation and connection about the future of partnership marketing.

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