TCI Lead Gen

01/28/2022

Thank you to our marketing community for supporting and donating to our food and funds drive for Second Harvest Food Bank. We raised enough to provide 1766 meals for folks struggling with food insecurity! Incredible!

01/26/2022

B2B buyers host an array of complexities, and their concerns go far beyond what can be neatly measured and quantified. Find out what they want here:

What Matters Most To Todays B2B Buyers By Hassan Mansoor - November 23, 2021 0 520 views Tweet Photo by Unsplash, CC0 1.0 What’s the greatest hurdle you face when trying to sell your products and services? For B2B sellers, grasping the thought process behind a customer’s purchasing decisions can...

01/26/2022

Are you on top of the latest content marketing trends?

Sharing content that consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “goal posts” tend to shift from year to year.

01/25/2022

Implementing a marketing strategy built on accurate and timely data can yield tremendous value for your marketing team and overall business. It’s all about using a wide range of information and tracking behaviors to understand your prospective audience and be able to target them at the right time, with the right message.

From ABM to the use of firmographic data, insight-driven marketing strategies have become more sophisticated in recent years. Intent data has the power to make marketers outreach more effective and efficient by vastly improving the timing element. However, there’s still an influx of materials rand...

01/21/2022

To succeed in B2B demand generation, marketers need to understand customer intent and engage them throughout their journey.

The rise of digital transformation has brought a radical shift in buying behaviour and the marketing landscape. With an explosion in the number of touchpoints buyers need to go through before they trust a brand, coupled with higher expectations of response times and a growing emphasis on omnichannel...

01/19/2022

Tech buyers have specific expectations and content preferences that must be met during their purchase journeys. Provide impactful content that converts prospects with these tips:

It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was ...

01/19/2022

Which of these will you be capitalizing on this year?

Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year. See the infographic.

01/13/2022

Here's how to harness the power of thought leadership:

Thought Leadership is all about using your business experience and passion to consistently answer the questions of your target audience!

01/12/2022

In this ever-changing landscape, how can you capitalize on data in 2022?

In 2021, B2B marketers were faced with many perplexing questions when it comes to data from the loss of cookie data followed by postponed move to a cookie-less world to an increase in ‘opt-out’ legislations which have reduced the amount of data available. In this changing landscape, how can you ...

01/11/2022

Value your audience and you will always have someone to talk to.

Marketing communication, at its core, creates relationships with your business through non-personal interactions for shorter sale cycles; however, it is still a human interaction, so it’s important to make sure the value is there.

01/04/2022

2021 showed us the power of resilience and the value of gratitude. We’re grateful for the opportunity to forge ahead with you in the new year. Wishing you good health and joy in 2022, from our family to yours.

12/31/2021

We wish you a happy and healthy new year, marketing friends! ✨