ClickMail Marketing

01/24/2018

Facing the dreaded RFP process? Read this instead!

Many marketers cringe at the thought of having to put together an RFP at the start of the process when selecting a new email service provider (ESP). Not only marketers dread the RFP; often, so do the vendors, Does it have to be that bad? There are ways to hate the RFP less, both on the client side a...

09/13/2017

Your content can be impactful with the right call to Action. Marco Marini’s eight tips will guarantee more interaction for your brand.

06/13/2017

In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly we have companies that are not too big to fail as well as not too big to spam. If you think of spammers as never-do-wells sitting in dark, dingy basement apartments trying to trick people into buying Vi**ra or Costa Rica, think again. [ 861 more words ]

http://click.ml/2tivCnL

Is your email marketing legit? Or are you unintentionally spamming those poor people on your email list? The answer might surprise you,..

05/31/2017

If you're trying to pinch pennies when choosing a new ESP, here's why that might be bending over to pick up a penny while dollar bills fly over your head... http://www.emailvendorselection.com/choosing-an-esp-you-get-what-you-pay-for-so-pay-for-more/

I often see businesses choosing email service providers (ESPs) based largely on price. Later, they discover that ESP wasn’t so cheap after all, for various reasons. You don’t want to make that mistake. On the other hand, I see others choosing an ESP that costs more, but also offers more. Which path…

05/30/2017

On a scale of 1 to 10, with 10 being the highest, how would you rank your email deliverability? Deliverability usually doesn’t get a 10—either in importance or performance—because email marketers often think deliverability ends with hitting the “send” button. Yet there is much more to it than that, and much to be gained by both learning more about deliverability and taking steps to continuously improve it. [ 973 more words ]

http://click.ml/2siT7fZ

On a scale of 1 to 10, with 10 being the highest, how would you rank your email deliverability? Deliverability usually doesn’t get a 10—either in importance or performance—because email marketers often think deliverability ends with hitting the “send” button. Yet there is much more to it than that,…

04/17/2017

This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for using not one, not two, but three dangerous words in this group: blast, bulk and daily.” I checked the comments on the post, fully expecting to be embarrassed on this marketer’s behalf. [ 822 more words ]

http://click.ml/2nVVIia

Email marketing best practices continue to be ignored by most email marketers, to the detriment of us all

03/30/2017

The folks at Skilled have created an impressive infographic on ways to use content marketing—55 ways to use content marketing, to be exact. The topic and all of the many noteworthy facts presented are interesting and useful on their own. But what really caught my eye is toward the end of the infographic as you scroll down. There you’ll find the information on how to disseminate that content marketing—and email marketing is a key component of that distribution. [ 373 more words ]

http://click.ml/2ofMkFO

Email marketing plays a vital role in content marketing success as this new infographic shows

03/14/2017

Is your landing page stopping your leads cold? https://integratedmarketingassociation.org/blog/is-your-lead-capture-form-getting-in-the-way-of-your-leads/

Just like physics, lead capture forms have friction, slowing down or even stopping your leads while in motion. For landing page optimization, get rid of that friction.

03/01/2017

Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will get riskier. The Canadian Anti Spam Law (CASL) was set up that way, to give marketers time—three years, to be exact—to be ready for compliance with the harder-hitting version of the law. [ 807 more words ]

http://click.ml/2mfH43z

After three years, CASL will get stricter, as express consent will be required and individuals will be able to go after suspected "spammers." Get ready NOW!