WE BELIEVE IN WE
Here at The Idea Cooperative, we’re committed, first and foremost, to helping our clients succeed. That’s what we do. We’re a marketing company. People give us money to change minds. But there’s something else that matters to us in the most profoundly personal way. We’re fascinated by the potential power of creative communications as a force for positive change in the world. And s
o, we do things, and think about things, a little differently.
• We choose our clients carefully, with an eye towards those working to make a positive impact in people’s lives, in the local community, and the environment.
• We strive to develop big brand ideas for our clients so they stand for something meaningful –because people are more likely to engage with companies that share their values.
• We recognize that everything we do is, at its core, relationship marketing. Now more than ever, our job isn’t just influencing, but community building.
• We think about this kind of stuff a lot.
• We follow the latest trends in corporate responsibility, consumer privacy, microtargeting, campaign financing, transparency and truth in advertising.
• We have opinions and we feel a responsibility to share them because, ultimately, we want to be good citizens as well as good marketers.
• And we do this because we believe in we – in the power of creativity to bring people together to do great things. That’s the big idea behind The Idea Cooperative.
