Herspring Gibbs

03/25/2026

Are you setting prices... or engineering profit? There's a difference, and it's costing you.

Restaurant Owners and Professional Chefs: It's time to master Menu Optimization.

Our 6-part guide covers the principles of Menu Engineering, the critical data you need, and strategies to make every item on your menu a high-performing asset.

01/29/2026

What if your current menu is the biggest obstacle to your profitability?

For Professional Chefs and Restaurant Owners, our 6-part series on Menu Optimization is here to transform your P&L.

We're pulling back the curtain on how to maximize margins and efficiency by diving deep into:

- The proven framework of Menu Engineering.
- Identifying and utilizing the essential profit data.
- Actionable strategies for classifying (and fixing!) your Stars, Plowhorses, Puzzles, and Dogs.

Ready to turn your menu into a strategic asset? Check out the series at the HG Blog!

12/29/2025

Restaurant Owners & Chefs: You're leaving money on the table.
The problem isn't your food; it's your menu structure.

Our 6-part Menu Optimization Series is your fix. We show you how to engineer profit, not just set prices.

Inside: Menu Engineering principles, the key data points you MUST track, and the secrets to creating a menu full of Stars.

Don't wait. Follow this series to unlock your highest margins.

11/24/2025

Tired of just hoping your prices are right? It's time to shift from setting prices to engineering profit.

Our 6-part blog series on Menu Optimization is the essential, deep-dive guide for Restaurant Owners & Professional Chefs who are serious about their bottom line.

In this series, we're not just covering theory—we're giving you the blueprint:

-The proven principles of Menu Engineering.
-Exactly what data you need and where to pull it from.
-Tactics to categorize every item as a Star, Plowhorse, Puzzle, or Dog for immediate action.

Stop guessing. Start dominating your margins. Follow our weekly posts to build a menu that is a true profit machine.

10/27/2025

Ready to turn your menu into a profit-generating machine? In the final part of our series, we reveal the secrets to a winning menu design. From pricing presentation to the power of a concise menu, learn how every detail can increase sales and efficiency.

Read Part 6 here: https://hg-fb.com/hg-blog

10/16/2025

Are your menu prices working against you? 💸
Part 5 of our Menu Optimization series is all about mastering pricing for profit. Learn key principles like the Price Spread and the Demand Ratio to ensure your menu is priced perfectly for your market.

Check it out at hg-fb.com/hg-blog

10/15/2025

Restaurant Owners & Professional Chefs: Stop setting prices, start engineering profit.

Our new 6-part blog series on Menu Optimization is your essential guide to maximizing margins and efficiency.

We're diving deep into:

-The principles of Menu Engineering.
-The data you must use (and where to find it).
-Strategies for turning your menu items into Stars, Plowhorses, Puzzles, and Dogs.

Don't leave money on the table. Follow our weekly series to unlock your menu's full potential.

10/09/2025

Is your menu working for or against you? 🤔 In Part 4 of our series, we're showing you how to turn your menu data into a clear roadmap. Discover the four essential menu item categories and the specific strategies you should use for each one.

Read more and find out what to do with your "Puzzles" and "Dogs": https://hg-fb.com/hg-blog/f/menu-optimization-part-4-unlocking-your-menus-potential

10/02/2025

Time to crunch some numbers! 📊 Part 3 of our Menu Optimization series is out now. Learn the simple calculations to measure your menu's popularity and profitability, turning raw data into powerful insights.

Read more here: https://hg-fb.com/hg-blog/f/menu-optimization-part-3-popularity-and-profitability

09/25/2025

Want to boost your restaurant's profits? It all starts with the right data. In Part 2 of our series, we'll show you the essential data points to analyze and how they can transform your menu.

Check it out at the HG Blog! https://hg-fb.com/hg-blog/f/menu-optimization-part-2-using-data-and-how-to-find-it

09/18/2025

Tired of food waste and tight margins? We're kicking off a 6-part series on Menu Optimization! Our first post breaks down exactly what menu engineering is and why it's a must-have strategy for every restaurant. Learn how this powerful technique can increase profitability and boost kitchen efficiency.

Check out Part 1 now and stay tuned for more: https://hg-fb.com/hg-blog/f/menu-optimization-optimizing-for-increased-profits-efficiency

What Exactly is Menu Engineering, and Why Does it Matter?