Gayla Marketing

09/04/2020

CMO's Dish on the Behaviors of Their Customers During Covid. Marketing Charts 2020.

There has been ample evidence that customer behavior has changed due to the COVID-19 pandemic. But what changes are CMOs seeing and when do they anticipate these behaviors to return to what they once were, if at all? A special edition of The CMO Survey takes a look at these and other questions.

The May 2020 survey of more than 270 top US marketers shows that customer behavior has changed in several ways. Without a doubt, the most noticeable change for nearly all (97% of) respondents has been lower in-person marketing engagement, whether that be in sales or store visits or at tradeshows. Much of this is due to stay-at-home initiatives in the US, as well as the cancellation of events, with a dramatic impact on the events industry.

Along with the reduction of in-person engagement, 85% of CMOs report seeing an increased openness to new digital offerings introduced during the pandemic, while 84% have witnessed increased value being placed on digital experiences.

In the past, US consumers have been known to put their trust in companies that value social responsibility and not just the bottom line. As such, 8 in 10 (79%) CMOs say they have experienced greater acknowledgement of companies’ attempts to “do good.” And, while B2B companies have been making a concerted effort to embrace purpose as part of company-wide initiatives, the report shows that B2C companies have experienced this customer behavior change more than B2B companies.

Although about two-thirds (65%) of respondents reported that new customers have been attracted to their products and services, it’s not all good news. CMOs have also noticed that consumers are less likely to buy (67%) and have an unwillingness to pay full price (43%).

To a much lesser extent, CMOs also cite weaker loyalty levels (25%), a lower likelihood to purchase online (24%) and weaker concerns about privacy (24%).

When Will Customer Behavior Return to Normal?
CMOs are optimistic that several of the consumer behavior changes seen during the pandemic will return to normal (pre-pandemic levels) in 6-12 months. Indeed, the largest share of respondents believes current behaviors such as the unwillingness to pay full price (38.5%), lower likelihood to buy (37.7%), and weaker loyalty levels (36.4%) will return to pre-pandemic levels within that time frame, as opposed to within 6 months or in longer than a year.

Some sectors are even more optimistic in regards to customer behavior. Interestingly, 45% of companies with no internet sales capabilities expect purchase levels to return to normal within 6 months, perhaps as these companies are more reliant on physical sales models and believe the end of stay-at-home directives will gradually result in more foot traffic.

That said, not all behaviors are expected to return to the pre-established norm. Many respondents, for example, do not expect that the increased value consumers place on digital experiences will ever return to pre-pandemic levels. The same can be said about weaker loyalty levels when it comes to B2B and B2C product companies – these groups were also more likely than services companies to predict that loyalty levels will never return to normal.

What Are Customers’ Top Priorities For the Future?
Looking ahead to the next 12 months, CMOs are most likely to expect customers to make trusting relationships their top priority over others such as low prices and excellent service. CMOs predict that superior product quality will be the next-biggest priority for customers in the next year.

These two predictions are somewhat consistent with what CMOs felt would be customer priorities in February, before the pandemic was declared. Nonetheless, respondents are now more likely to believe customers will prioritize lower prices as they did a few months ago. And, fewer feel that customers will prioritize aspects such as excellent service and superior innovation.

09/02/2020

Using video images is a great way to catch the attention of your audience. Call Gayla Marketing if you want to know how to generate more social media attention on Facebook, Instagram, LinkedIn, or Twitter.

09/02/2020

09/02/2020

Andrew Reid posted a fabulous article, "Best Practices for Marketing During and After Covid-19".

Call Gayla Marketing to discuss your personal marketing needs.

A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times.

If you want to stay in business, you can’t stay idle for long. As a business owner myself, I understand why many entrepreneurs would want to cut down completely on marketing activities. Being conservative feels like the safe choice when there’s uncertainly about how long the crisis will last. But we have to balance financial responsibility with the need to keep consumers informed and engaged when things get tough.

Related: 5 Ways Brands Can Reinvent Their Digital Marketing Strategy

In fact, long-term studies show that the right approach during economic uncertainty is to increase — not decrease — your marketing spend. The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again.

For the most part, consumers are receptive to some marketing at this time. A recent study from the American Association of Advertising Agencies found that 43% of consumers find it reassuring to hear from brands. In addition, 56% said they like learning how brands are helping their communities during the pandemic. Only 15% said they’d rather not hear from companies.

That said, marketing during these times requires sensitivity to what’s going on in people’s lives and the flexibility to keep up with swift and swooping changes.

Start with customer empathy
COVID-19’s impact on consumer behaviors and attitudes cannot be understated. An ongoing study we’re conducting with our sister company Reach3 Insights recently found that 76% have recently picked up new habits, behaviors and routines in the wake of COVID-19. Of those people, 89% said they plan on keeping some of their new habits. Consumers are also trying new products, with 36% planning to continue using new brands they’ve tried after COVID-19.

Now is not the time to rely on assumptions. Any data you have from 6 weeks ago—let alone 6 months ago—is already out of date. As the consulting firm Gartner recently advised, CMOs must be proactive in monitoring changes to customer behaviors and purchasing needs while the crisis is unfolding.

Related: 3 Tips for Marketing a Service Business

Businesses must move forward but do so with genuine empathy. Marketers can help C-suite executives take the right action by acting as a lighthouse for consumer understanding. Many companies already have existing Voice of Customer and research programs—these can be leveraged at this time to uncover the emotions underlying people’s shifting attitudes and behaviors. Doubling down on customer engagement and listening programs can help provide insights on how to best move forward.

Tell relevant, authentic stories — and give, give, give
Impressively, some brands have already produced compelling campaigns that speak to the realities of the pandemic. Dove, for example, created a spot shining a light on the courage of health care workers. Some brands, like Budweiser and Burger King, are focusing on social distancing and encouraging people to do their part by staying home. One of my favorites is Sam’s Club, which recently created a 60-second spot thanking its employees and calling them “retail heroes.”

It’s great to see creativity in storytelling at this time, but marketers must push their companies to do even more. This is the time to pay it forward and provide as much value as possible to your customers and communities.

Every organization and person has the capacity to contribute in their own way. The most important question companies should ask themselves is this: “what can I do to help?”

Giving back can take several forms. For instance, Jägermeister is hosting a virtual event to help raise funds for New York restaurant owners. In tech, companies like Apple quickly mobilized their resources to produce much-needed PPEs. In my home country of Canada, big-box retailers such as Loblaw and Save-on-Foods have increased the wages of their front-line staff to show appreciation for their efforts. Following the lead of many software companies, Nike has temporarily eliminated its subscription fees for its app to help people stay fit while quarantining.

These moves transcend marketing and may not increase sales immediately, but they’ll build goodwill and help drive long-term loyalty. Giving back is simply the right thing to do. The faster the world can beat the COVID-19 pandemic, the better chance all companies have in surviving the crisis.

Be agile for the new normal
Some entrepreneurs and marketers are holding off action, thinking that things will be back to “normal” in a few weeks or months. I do not hold the same view.

Related: 4 Ways Solopreneurs Can Strengthen Their Businesses Through Marketing

For one, some scientists are predicting that some form of social distancing may need to happen until 2022. That’s a long time to put any type of marketing on hold. A more important consideration is the fact that the pandemic will have a long-term effect on the psyche and outlook of consumers. In our own COVID-19 study, 86% of Americans and 81% of Canadians agreed that the crisis will create a new normal and have a lasting impact on society.

Regardless of how long the crisis actually lasts, COVID-19 will forever change the consumer landscape. After this comes to pass, companies can’t go back to their old playbooks. Personas, messaging and even your product strategy may need to significantly evolve for the realities of the post-COVID-19 world.

For various reasons, some CMOs are hesitant to engage consumers in research at this time. But as Gartner’s Frances Russell points out in a recent article, many marketers who have deployed surveys specifically about COVID-19's impact on customer experience have seen actionable responses. We see this in our own research as well: Not only are people answering our conversational chat surveys, they are also providing detailed selfie videos, which is really helping us and our clients and partners understand the human impact of the pandemic.

The bottom line is that fresh data and accurate insights have never been more important. In these uncharted territories, relying on instincts alone is dangerous. If you haven’t reached out to your customers in the past month, now’s the time to do so.

While it’s important to recognize the uncertainties and fears surrounding COVID-19, don’t let this crisis paralyze you. Enabling your team to really understand your customers and act based on timely insights is key to navigating your way through this crisis both for your marketing team and your company.

09/02/2020

Video images are eye-catching! If you are looking for a way to grab the attention of your audience, consider video images.

09/01/2020

Looking for original creative content blog posts to fill your social media platforms? Give me a call. Gayla Marketing 925-785-1540.

09/01/2020

Tips For An Assertive Real-Estate Marketing Strategy And Its Significance
By VegasNews.com -August 31, 2020

In today’s information-oriented era, where we have a plethora of marketing solutions, deploying an impactful marketing strategy for your real-estate venture can help you in scaling new heights for your business.

Having an impactful real estate marketing strategy at hand can help you assert your dominance and become visible in front of prospective buyers/lessors. If you are looking to deploy a new marketing plan for your real-estate business, these 5 tips might come in very handy.

Tips For Developing Real-Estate Marketing Strategy
These tips will help you in laying out the guidelines for a successful real estate marketing strategy and help you in ensuring a high level of business visibility for your real estate venture.

1. Set proper objectives for your marketing strategy
What would you like your marketing strategy to achieve? Is it sales? Or simply consumer education? Who exactly do you want to target?

Having a proper set of goals and guidelines for your marketing strategy will definitely make a night and day difference.

It is in this stage that you need to decide the budget for your strategy and a thorough analysis of your target audience that can help in maximizing the impact of your media plan.

Competitor analysis is another factor that requires special emphasis and helps you in identifying relevant content that resonates with their customers.

You can analyze your strengths and weaknesses and work out a well-laid out plan that helps in developing a brand name for your venture. If you are marketing a single property, lay out the key points that set the property apart from others.

2. Deploy offline communication channels
Although digital communication channels are surely the move forward, having robust physical message delivery systems such as brochures, broker events, D2C mails, and other printed media can help you in effectively communicating with your audience.

Offline marketing approaches have been relevant in the real-estate marketing industry since times immemorial and are proven to be highly effective.

These methods go a long way in building trust in the business and may even prove to be a key purchase factor among your customers.

Physical networking too is as important as digital networking. Offline broker events, seminars, or realty conclaves can help you in effectively delivering relevant information to your customers and can help you enormously in getting the word out.

You can also create and deploy high-quality printed banners for properties that attract eye-balls and can help you directly reach out to your prospective customers.

3. Ensure an impactful digital presence
Digital platforms have enabled businesses to surpass geographical boundaries and develop a credible online presence.

Not having a virtual presence on the web not only deters your business from growing but in today’s internet-driven age, tarnishes your businesses’ credibility.

You can begin by creating custom websites for your business that helps users in finding your business specifics and provide them with details such as business location, available properties, pricing information, and much more.

A regularly updated website can act as a rich information source for your business and help your customers in successfully navigating your business intricacies.

Aside from the numerous informational intricacies, your website can prove to be the gateway for customers to your business and enormously benefit your real-estate venture’s bottom line.

Driving paid Facebook ad campaigns too can generate effective return rates for your real-estate marketing plan.

You can leverage tools for making facebook video ads and create stunning visuals for your properties to distribute on social media and facilitate an effective outreach marketing strategy.

Leverage social media platforms to their full extent. Platforms such as LinkedIn, Facebook, Twitter, etc. can do wonders for your business performance.

These number of daily active people on these website is simply huge and this can help you in targeting your audience effectively.

4. Analyze results and track your business performance
If you have deployed all the effective strategies, but shy away from tracking the performance of your campaigns, you won’t be able to identify your weak domains and work on strengthening those areas.

You can begin by measuring your ad impressions, website traffic leads generated, and the percentage increase in sales/inquiries.

Google Analytics can be your best buddy when analyzing your website traffic and getting a monthly traffic report.

Measuring and analyzing your results is the only way to check whether your strategies are working or not. Moreover, these KPI’s are crucial in formulating effective promotional strategies for your real-estate venture.

5. Organize and timeframe your marketing strategy
It is highly recommended that you sway from a haphazard marketing approach and streamline your entire promotional strategy. This is essential as it keeps a timetable of all your initiatives and helps you summarize all your efforts.

You can use a simple spreadsheet or an organizer to note down all the tasks and keep track of the efforts put in by you or your team.

A well-organized timetable also facilitates a quick assessment of the scheduled or already completed tasks and ensures a high level of time efficiency.

Wrapping Up
Creating a robust marketing plan for a real-estate venture is crucial to ensure business success.

Whether you are an agent or a business owner, running a well-thought-out promotional campaign for your venture can tremendously enhance your business prospects.

If you are looking to develop a marketing plan for your real-estate venture, these proven guidelines can be easily formulated into a well-crafted marketing approach and easily facilitate a high success rate for your property venture.

09/01/2020

Article from Hubspot-
As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. It’s evident there’s a market for real estate agents. But how can you reach prospects?

Below, I’ve compiled some real estate marketing ideas top agents use to promote their businesses. Whether you’re just getting started or are an experienced realtor looking to attract new clients, these marketing tips will help you create a successful marketing plan.

Download Now: Free Marketing Plan Template
Unique Real Estate Marketing Ideas
Create a website
Build a blog
Develop email marketing campaigns
Employ virtual staging
Try experiential marketing
Partner with local businesses
Run paid Instagram promotion
Use drone photography
Create a Zillow profile
Ask for referrals
Make Your Own Videos
Co-Host a Webinar
1. Create a website
Many consumers search the internet to investigate products and services before they buy. Creating a website for your real estate business will show prospective clients what you have to offer. Include listings on your site and update them regularly -- this will keep prospects coming to your site as they search for properties.

And add something a little unexpected to set your website apart. Take this mortgage calculator, and easy value add for visitors.

real estate website best practicesImage source: NoBedrooms

2. Build a blog
You can also start a blog and create content optimized for SEO. This ensures your posts show up in prospect search results every time. Tools like Google Analytics and Ahrefs can help you find the search terms and keywords your target clients are looking for and will inspire you with fresh topic ideas.

Make it easy for them to navigate to your main website and link to your profile pages on other real estate sites so they can learn more about you and your business.

And don't forget to create interesting images for your posts. This infographic would make a great addition to any blog post or email marketing campaign.

real estate blog content ideasImage source: Space Simply

3. Develop email marketing campaigns
Send a monthly newsletter roundup of your blog content, and reach out to contacts when new property listings are available. Include images of the properties that link to the full listing, a video walkthrough of the property, or a virtual staging of the home.

4. Employ virtual staging
How can you pique buyer interest? Give them a sneak preview of what the home looks like by using a virtual staging website. Online staging saves you the time and money of physically staging the property. And a 2018 study of 4,200+ homes found 85% of staged homes sold for 6-25% more than unstaged homes.

5. Try experiential marketing
Experiential marketing engages your prospects and "invites an audience to interact with a business in a real-world situation." Host a tour of the area you’re selling in, hold an event to teach area homebuyers about the process of buying a home, or arrange an open house and invite buyers to view the home.

6. Partner with local businesses
Use your local connections and partner with clothing boutiques, home decor showrooms, and coffee shops to promote listings, and invite them to participate in an open house event. For a unique way to encourage prospects to visit your open house, set up pop-up shops in different rooms of the house.

This encourages potential buyers to explore each room, and you can work with the local businesses to determine discounts on goods that can be offered to the home buyers.

7. Run paid Instagram promotion
Instagram is another tool to get in touch with home buyers, promote your listings, and grow your brand. And your most beautiful images can reach even more people with a paid promotion.

Instagram ads allow you to pick a target audience, budget, post type (e.g. image, video, carousel), and length of your promotion. And you can use targeted hashtags to ensure posts are presented to the people you’d like to reach.

8. Use drone photography
Take sweeping shots of the home’s exterior and surrounding landscape using drone photography. Purchase a drone or use a drone service, like HouseLens or Sold by Air, to capture the perfect shot.

Use the photos to add an excitement factor to your listings. Video can be used to supplement your virtual tours or walkthroughs and show exterior features like patios and pools.

Don't have the drone photography chops you need to show your clients' homes in their best light? Services like Drone Base have thousands of experienced photographers around the globe and specialize in both residential and commercial real estate.

real estate drone photographyImage source: Drone Base

9. Create a Zillow profile
With over 188 million monthly viewers, Zillow provides the opportunity to get your business in front of thousands of new prospects. This resource from Zillow lists the steps to set up your own profile. Your profile allows you to share your listings with a large audience and connect with potential clients, increasing the likelihood of gaining a new buyer.

10. Ask for Referrals
Did you know 39% of sellers using a real estate agent found that agent through a referral from friends or family? If you're not asking for referrals, you should be.

Follow up with buyers a few months after they've settled into their new home to ask how they're doing, and include a referral request in your email.

Does it feel like home yet?
Hello [Buyer's name],

I hope you're settling into your beautiful home! You picked a great neighborhood to buy it, and I'm so happy to have been able to help you through the process.

I so enjoyed with working with you. If you have any friends or family looking to buy or sell in the area, I'd love the opportunity to work with them. I'm hosting a happy hour next week to talk with people about the current market.

Feel free to share this event link with anyone you think might be interested: [Insert link to event page]

Regards,
[Your name]

send-now-hubspot-sales-bar
Some realtors will offer to plan a housewarming party for their new homeowners and use the party/guest list to meet with potential buyers.

11. Make Your Own Videos
It's no secret that video can be a powerful tool for realtors. And it doesn't have to cost thousands. Whether you go for a highly produced video like the one below featuring client testimonials, or use video software to record a message from your laptop pitching your services to a potential client, video can be a way to set yourself apart from the crowd.

12. Co-Host a Webinar
Want to make it easy for potential buyers or sellers in your area to understand the current market? Partner with a local lender, title company, or even your favorite staging service and host a webinar on a topic that will interest those thinking of making a real estate move.

For example, you might team up with a local home improvement service to conduct a webinar on the top five most valuable improvements sellers can make to their home to boost sales price. These changes and tastes can differ per state, so this can be valuable information sellers can't find online.

Real Estate Marketing Plan
Now that you have some marketing ideas, the next question is, "What’s the plan?" Without clear goals for your real estate business and marketing strategy, it’s difficult to measure success. Consider the following points when developing your marketing plan.

1. Create a vision statement
What do you want to accomplish in the short- and long-term? Develop a vision statement to identify the goals you’d like to reach. This makes it easier to lay out steps for reaching your business’ vision.

2. Identify your target customer
Who are you marketing to? Will you be marketing to sellers, renters, first-time home buyers, etc.? Identifying the personas you’re selling to paints a clearer picture of who to target with your marketing efforts.

3. Develop goals
Set goals for your overall marketing initiatives, and summarize which strategies you’ll use to accomplish these goals. What are the business goals you’d like to reach? And what criteria will you use to decide if these goals have been met?

4. Determine your unique selling proposition
Think about what differentiates you from your competition. Here are some questions you can ask yourself when developing your proposition:

What can you offer that others can’t?
How does your unique approach or personality create value for prospects?
What are the latest pricing, selling, and buying trends in your market?
How can you discuss these trends (including the numbers) with prospects?
5. Determine tools and budget for each strategy
Pick the top marketing ideas that will work for your business, selling proposition, and ideal target market. From there, calculate how much of your budget to allocate to each strategy.

6. Measure performance
Once you’ve identified the tools you’ll be using to market your business, write down key metrics to measure their success. Determine the timeframe for the strategy or campaign and set a goal. Let’s use a paid Instagram ad as an example:

Campaign: Instagram post promotion

Length of promotion: 3 weeks

Goal: The post should gain 1,000 impressions and have a click-through rate of 1%

With these marketing ideas, you’re sure to wow your potential customers and attract them to your services. Creating a marketing plan will help you set goals for your marketing campaigns and develop the steps to reach these goals. If you’re looking for more ways to promote your real estate business, check out the best real estate websites for selling a home next.

09/01/2020

If you’re like many business owners out there, the coronavirus pandemic has rocked your world. According to a SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of Covid-19. To deal with this change in cash flow, you may find yourself having to change up other processes for the time being, such as your marketing strategies.

Marketing During Covid-19: 5 Tips
The Covid-19 pandemic has changed the lives of consumers and businesses alike. And, with this major change and a “new normal” comes a new way to market to customers.

To pivot your marketing amidst the coronavirus and help keep your business thriving during trying times, use these five Covid-19 marketing tips.

1. Reassure Your Customers
Your customers are your business’s #1 fans. Without them, you wouldn’t be the successful business you are today. In a time with so much uncertainty, you need to reassure your customers that you’re there for them and that your business isn’t going anywhere.

So, how do you tie in reassuring your customers into your marketing tactics? So happy you asked! To inform your customers about how you’re responding to the coronavirus and let them know you’re there for them when they need you, you can:

Send out email updates
Post regularly on social media
Add information in customer accounts (e.g., on the dashboard)
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Reassuring your customers that everything is going to be OK is a must during this pandemic. Trust me when I say this: your customers will appreciate the updates and your sensitivity toward the situation.

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When reassuring your customers, keep a calm tone with a positive message and relevant language. And, remember to include how they can contact you if they have any questions.

2. Get Creative
This coronavirus age is not the time to fall back on your old marketing strategies. It’s a time to take risks and be creative with your marketing tactics.

When it comes to marketing your business during coronavirus, the more creative you are, the better. Having a unique way to market your products or services makes you stand out from your competition. Not to mention, spicing up your marketing can help draw in new customers and keep business booming during the coronavirus.

So, you may be asking yourself, How can I take my marketing up a level while dealing with the coronavirus? For starters, you can promote unique offerings, like DIY kits and care packages, to get customers flying through your doors. You can also offer virtual options to customers, like online classes, meetings, and showcases.

Whatever creative route you decide to take, have fun with it. Have a brainstorming session to think about what you can do to attract customers and make them want to spend their hard-earned cash during these trying times.

3. Kick Things Up On Social
Even before the coronavirus started, social media was king. As of 2019, a whopping 79% of Americans have social media profiles. And, that number continues to grow as more people go virtual during the pandemic.

To market your company in the middle of coronavirus, take your strategies to social. The truth is, this coronavirus age is prime time to promote your business offerings online. To market your business on social, be active, and present. You can:

Start or join conversations
Utilize sponsored posts or paid advertisements
Post more frequently
Have an online contest (e.g., share for a chance to win X)
Keep your customers in the loop with store updates
Promote special or limited-time offerings
Social media is a great way for you to create buzz about your business. Not to mention, it’s a relatively inexpensive option to promote your business and spread the word about your offerings online. So, what are you waiting for?

4. Build Relationships Virtually
Building relationships is one of those things that can be easier said than done, especially when you’re trying to build them online versus in-person. But if you want to market your business in the midst of coronavirus, you have to embrace building and strengthening relationships with your customers online.

To strengthen relationships with your customers, put yourself in their shoes. What would you want to see and hear from a business? How would you feel if you saw one of your business’s marketing communications?

Keep open, honest, and considerate communication going. If you currently don’t have a regular cadence of communication with your customers, now’s the time to start (think email marketing campaigns).

When communicating and connecting with customers during the coronavirus, be empathic, genuine, and thoughtful. The more you connect with your customers and get a feel for who they are, the better you can market to them in the future.

5. Improve Your Online Presence
With the coronavirus in full swing and more and more people hopping on the online bandwagon, there’s no better time to work on your business’s online presence. Having a strong online presence can help you build your brand and gain credibility to attract new customers. Plus, it makes your business more readily accessible to customers so they can find out more information about what your business has to offer.

According to one source, internet hits have surged between 50% and 70% due to the coronavirus. With so many people spending their free time online, why not take advantage of it? To give your business’s online presence a nice boost, you can:

Optimize your business website for mobile
Create valuable content
Do some SEO research
Incorporate keywords on your website pages
Engage in online communities and forums
Improve user experience
Again, there’s no better time than now to boost your online presence. And remember, even if you already have a top-notch online presence, there’s always room for improvement. So, get out there and give your business the online boost it deserves!

Why Is It Important To Market During Covid-19?
Pandemic or not, marketing to your customers is always an important aspect of running your business. But, how can continuing and improving your marketing efforts during Covid-19 benefit your business. Well, it can help you:

Get ahead of your competitors
Learn more about your target audience
Build on your business relationships
Set yourself up for success post-coronavirus
Now is not the time to put the breaks on your marketing efforts. It’s your opportunity to be more strategic than ever, put yourself in your customers’ shoes, and better market to your customers.
Article from Forbes July 22, 2020.