Map Agency

Map Agency Map is a strategic brand & design agency. We launch brands that demand attention.

Been busy lately. Will resume normal sharing and telling soon.
05/17/2026

Been busy lately. Will resume normal sharing and telling soon.

Oftentimes, the name is also the most valuable marketing asset. We’ve helped many organizations come to this realization...
04/01/2026

Oftentimes, the name is also the most valuable marketing asset. We’ve helped many organizations come to this realization over the years. In these cases, we create a unique typographic treatment that matches the spirit of the brand. While this approach might seem simple, there’s an unlimited number of creative possibilities, and tremendous potential. Type has the ability to speak! Here’s a handful of bespoke workmarks that each helped our clients talk to their intended audience in their unique brand voice.

Every brand has a story to tell, we just help them write it. Which is why the same process used to build strategy can be...
04/01/2026

Every brand has a story to tell, we just help them write it. Which is why the same process used to build strategy can be followed to design a campaign. The Cultural Alliance has an engaged audience of art workers and advocates. People who, like us, understand that art adds value to our communities. There’s plenty of agencies that use clever deception and glossy manipulation to deceive customers. We prefer to present the facts and, lucky for us, our clients have compelling insights to share. The arts attract visitors. Art moves the economy. These aren’t just talking points - they are truths that, when combined with data, prove how important the arts are to our lives. When presented with bold and colorful design, unexpected insights begin to shed light on the incredible potential of the Arts Hub Feasibility Study. The Cultural Alliance is challenging the Western CT community to participate, because the only alternative is to falsely agree that the arts don’t matter. The best part of this campaign? We have yet to write the ending. This story has only just begun.

Building the Borough of Newtown’s brand was a very special project, so I’m absolutely thrilled that their logo will fore...
03/18/2026

Building the Borough of Newtown’s brand was a very special project, so I’m absolutely thrilled that their logo will forever be archived in LogoLounge 15. Congrats to our friends in Newtown, it’s an honor to be included in this collection.

Some great news: the Cultural Alliance of Western CT is leading a feasibility study to explore the development of a cent...
03/14/2026

Some great news: the Cultural Alliance of Western CT is leading a feasibility study to explore the development of a centralized Arts Hub in downtown Danbury. This study will help us understand how a shared creative space can strengthen our community and help spur economic growth. We’re so excited to be a part of this project, and can’t hide our excitement about the potential for a space that supports artists, cultural organizations, and public engagement. This project is just gaining momentum, and we look forward to sharing it all as we learn more through the study. Stay tuned!

The Cultural Alliance of Western CT’s new website may have taken months to create, but it’s actually a projects years in...
03/14/2026

The Cultural Alliance of Western CT’s new website may have taken months to create, but it’s actually a projects years in the making. Since 2020, we’ve collaborated with them on everything from arts awareness campaigns to anti-racist educational programs. To put it lightly, we’re so humbled they invited us back to update their digital presence. The new website provides valuable resources for artists and organizations to help support the arts and grow the creative economy in our state. If you’re an artist or advocate, check out cawct.org.

Oak Lawn’s new website is the result of months of strategic planning and careful attention to detail. It enables familie...
02/16/2026

Oak Lawn’s new website is the result of months of strategic planning and careful attention to detail. It enables families to search online records for their loved ones, provides an audio tour of the beautiful arboretum, and makes it easy for people to find helpful information about burial and cremation services. This website represents a culmination of our brand journey with Oak Lawn, including a consistent and memorable tone of voice, warm and welcoming colors, hand-drawn illustrations, and a library of gracious and considerate photographs by Lisa Nichols, . Oak Lawn welcomes anybody to walk their beautiful landscape, and oaklawnct.com provides a thoughtful preview of that peaceful experience.

02/12/2026

Back in 2020, I stressed about where to open up shop. Every other design studio was in a big city, but I moved north to get closer to the lakes and the nature that my family loves. Looking back, I’m so glad that Map Agency is firmly rooted in Sandy Hook, CT. I love the history of this town, and the people. And I’ll never sit in bumper-to-bumper traffic on I-95 again. Hope you enjoy this little behind-the-scenes look into the studio and process.

Among the deceased at Oak Lawn Cemetery & Arboretum are Mabel Osgood Wright and her sister, Agnes H. Wright, who both pu...
02/06/2026

Among the deceased at Oak Lawn Cemetery & Arboretum are Mabel Osgood Wright and her sister, Agnes H. Wright, who both pushed for a more open, park-like cemetery design in the early 1900's. Without any authorization from Oak Lawn officials, Mabel hired a tree service to plant oaks along the riverbank just north of her parents’ grave. You might say she did as she pleased, but Mabel was an early conservationist who also wrote extensively about nature and bees. Perhaps you're familiar with her more famous legacy — she started the CT Audubon Society, an organization where she served as President for 28 years. I could go on, but I wanted to share a bit of the background that makes Oak Lawn Cemetery such a special place to so many families, including my own. To say it was an honor to work on their new brand would be an understatement — it was an absolute privilege. The Wright sisters' foresight and commitment to the land is one of the reasons Oak Lawn was the first cemetery in CT to also become an arboretum. The people at Oak Lawn today continue to shape, nurture, and evolve the beautiful landscape. They are committed to engaging with the community. Anybody is welcome to walk among the many rare and unusual trees, plants, and bushes. It's a famous spot for birders and there are not one, but two working apiaries. It's this connection to nature that we wanted our design to reflect. The stately White Oak is often considered a symbol of immortality, and we truly hope the brand we helped to build lasts forever.

Baseball is kind of a big deal in Newtown, CT, so it was quite an honor when the Babe Ruth league asked us to design a n...
02/03/2026

Baseball is kind of a big deal in Newtown, CT, so it was quite an honor when the Babe Ruth league asked us to design a new monogram. We hand-drew the initials with thick characters that could easily be embroidered, and added a little old-timey flair that would help make every player an All-Star. Custom baseball stitching can also be used on a step-and-repeat background, or provide forward momentum to the logo when called for. Go Newtown!

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27 Glen Road, Suite #200
Sandy Hook, CT
06482

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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