Out:think: Marketing for Authors

05/08/2026

"A penny saved is a penny earned". You've heard that before. You may even have said it.

It's from Poor Richard's Almanac, written by Benjamin Franklin in 1732. And it's still living rent-free in our heads almost 300 years later.

That's what a great idea does. It escapes the page.

I've had a front-row seat to this. When we launched Dan Pink's When, we helped promote the concept of a "nappuccino" — a 30-minute caffeine-powered nap. Years later, I still hear people talking about coffee naps. I even saw it mentioned on a sitcom.

So here's the question worth sitting with: What's the part of your idea that gets repeated at the dinner table?
The stat. The phrase. The story that sticks.

You don't have to publish a book to start. Just start sharing. Build your network. Shape your message as you go. I'm here to help.

04/28/2026

The second book I want to tell you about today is a very different style, but has takeaways that apply to our daily lives. This one is about finances and history.

Joseph Moore has written a humorous and educational romp through financial history in his new book, How to Get Rich in American History. More specifically, though, it’s about what we have forgotten about our financial history and how good things are now, even when everything in the news can make it seem otherwise.

The takeaway: it’s easier to get ahead today than ever before. It provides a hopeful lens. To me, this book is similar to the style of AJ Jacobs’ work, where humor is used to explore subject matter in an engaging way.

Check out his book:

How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn’t)

04/28/2026

Excited to announce the launch of two books today. First off, we have a book about how your spaces can help you thrive - In a Good Place, by Leidy Klotz.

This book is a great read if you want to understand more about how to interact with your spaces, how they affect you, and how exercising agency over your environment can change your relationship with it. The book is a really enjoyable application of science to the real world. It's applicable and thought provoking.

https://amzn.to/4mVYE8B

03/02/2026

Getting your information in front of people is obviously the first step of growing your platform...but the key to remember when starting is that this will come with fear, because this IS scary.

We evolved to avoid things that would make us vulnerable, so I just want to offer a word of encouragement when getting started...this stuff is hard. Leaving the cave is scary...but maybe you'll find that instead of sabertooth tigers out there, there are people just like you who want to engage, so take the next step and join other authors at https://ultimateauthor.co

Thanks for watching!

02/07/2026

If you’re an author, here’s the truth most people won’t tell you: nobody cares about your book yet. They care about the outcome. The change. The transformation. Your job is to stop selling the book itself and start showing people what their life looks like after reading it. If you lead with that value and start sharing it before launch, you won’t be launching into silence.

Join my free community for authors, the Ultimate Author Collective, and learn how to build an audience and share your ideas before launch. https://ultimateauthor.co

02/04/2026

Imposter syndrome is real, but it's universal. You're not the only one who feels like you're a fraud. You're not the only one who feels like they're faking it. We all are. So just keep faking it until you make it. If you're an author, join my free community. I'll see you inside.

You've got this 👊

https://ultimateauthor.co

05/09/2023

This past week we made a cool thing with our client, Steve Stockman - Mother's day is coming up, so we decided to try to make it as easy as possible for readers to make a memorable mother's day video that will serve Mom for years to come. Now if we can only get the kiddos to cooperate!

Get our free guide and make the most memorable gift for Mom this mother's day!

11/08/2022

We can’t WAIT to get this in your hands! Stay tuned for details!

10/13/2022

We are up to something NEW! (On top of all the other things we are doing)
We are starting a podcast, “Book Meets World.” If you are an author and want to follow along with our FOR author podcast, stay tuned for details!

We will be posting our podcast SOON along with show notes AND book recs! Stay tuned!

08/30/2022

One of our clients, author , wrote "The Art Of Principled Entrepreneurship", which has changed the way our whole team thinks about work and entrepreneurship. He completely upends the current view of business ownership and we are here for it!(And secretly hope you are too!) He was also featured as one of Business Bestsellers in July!