11/11/2021
In-email purchases and super-sophisticated targeting trends in 2021.
Yes, email marketing has been around for ages, but it has always involved adding links to the body of the email which direct readers to blog post, product page, or landing page. Now, according to Tom Klein, Vice President of Marketing at MailChimp, “Subscribers will be able to make purchases right inside a marketing campaign, without ever leaving their inboxes. Campaigns will offer more of an app-like experience, too, with embedded video and other interactivity.”
